Amazon’s moves beyond retail get Wall Street thumbs up, for now – 04/28/17
Although Amazon recently hit an all-time high in sales, there is growing concern that investors may start viewing the company more like a conglomerate, due to its ventures extending far beyond online retail. “High growth covers a lot of sins. Picture yourself running the company where one minute we’re talking about how we’re going to operate air cargo, and the next minute we’re going to talk about artificial intelligence. I don’t think it’s sustainable,” said Professor Harry Kraemer. CNBC.com, Business Insider, and The New York Times also picked up the article.
Crain's Chicago Business
When a for-profit business infuses its brand with patriotism – 04/20/17
Article discusses the effectiveness of tying a for-profit business to the notion of patriotism, quoting Professor Tim Calkins, “It’s a way to differentiate yourself from the competition and connect with consumers. When you buy brands that are doing good things, not only are you helping an important cause, you feel good about yourself and the brand reflects well on you.”
The Huffington Post
A Branding Problem for O’Reilly and Fox – 04/19/17
Article by Professor Tim Calkins discusses Bill O’Reilly’s recent departure from Fox News and the major branding problems the sexual harassment charges are posing for both O’Reilly and Fox. Calkins explains the need for O’Reilly to salvage his own personal brand, as well as the need for Fox to distance its network brand from O’Reilly.
The New York Times
Bill O’Reilly and the Upside of Corporate Cowardice – 04/19/17
Article discusses Bill O’Reilly’s firing from Fox News and the impact of boycotts on corporations. The author cites research by Professor Brayden King indicating that boycotts can cause a significant drop in share price, which means that shareholders react to their own fear of what might happen to a brand, rather than what is actually happening to its revenue.
Our need to feel special is making us lonely – 04/19/17
Article explains that the human quest for independence and autonomy may be responsible for high rates of reported loneliness among Americans. The authors cite research by Professor Nicole Stephens indicating that working-class Americans tend to act more collectively, and that people of higher economic status tend to be more independent.
The New York Times
Bare Market: What Happens if Places Have No Obamacare Insurers? – 04/18/17
Article discusses the growing risk of the “bare-market problem,” which is the issue of no insurance carriers showing up in a given area. This will leave government subsidies worthless, and many would end up without insurance. “The regulatory uncertainty is something that is very hard for these people to price in. How do you develop a model for the thoughts of the Trump administration on what they’re going to do policywise in health care?” said Professor Craig Garthwaite.
The Huffington Post
The 2017 Annual “Stupid Company” Award: United Wins! – 04/15/17
Article by Professor Philip Kotler discusses the costs of United’s recent scandal to both the company and to Dr. David Dao, the man violently dragged off the plane. To restore the brand’s image, Kotler suggests that United CEO Oscar Munoz should step down or face a decrease in pay, as well as deliver a more sincere apology.
China Currency Manipulation—All’s Well That Ends Well? – 04/14/17
Article by Adjunct Professor Phil Levy explores President Donald Trump’s announcement that China will not be manipulating its currency, which runs counter to his previous stance on China’s trade practices. Although this policy is considered better among many Trump skeptics, this switch will likely add to the ongoing loss of trust in our political leaders.