Should Government Put a Tax on ‘Sin’ Products and Services? – 06/27/17
Article by Professor Philip Kotler discusses tax on sin products and how the government – whether in a city, state, or nation – might be encouraged to ban, tax, or “scandalize” them to reduce their consumption. The issue is if, when and how should governments undertake to reduce the consumption of these ‘sin’ products and services.
Study: New Ways To Measure Consumer Engagement – 06/19/17
Article discusses a new study from Professor Bobby Calder, which explains that the more engaged people feel in an experience, the more likely they are to do it again. And perhaps more to the point, they are also more favorably disposed to marketing messages they see there.