Why Are We So Obsessed With Pumpkin Spice? – 09/08/17
Article by Professor Bobby Calder explains the pumpkin spice craze and why consumers are so obsessed with it. “While seasonality and limited quantities pump up the pumpkin fad, there’s a bigger consumer desire driving this trend, making it less about the spice and more about consumers wanting to spice up their lives.”
New York Times
How to Fix the Person You Love – 09/08/17
Article by Professor Eli Finkel explains the potential conflict in a marriage: trying to better a spouse while also making them feel loved and valued. Finkel and his colleagues found that partners who “use oppositional, even aggressive methods to inspire each other’s pursuit of goals can increase their partners’ effort and success in the long run, but such methods cause distress in the short run.”
Wall Street Journal
Sally Blount, First Woman to Lead Top-Ranked Business School, to Step Down – 09/07/17
Article discusses the decision by Dean Sally Blount to step down at the end of this academic year, noting that during her tenure as dean, Blount expanded the program’s global offerings and led development of Kellogg’s new $250 million global hub. In a video published with the announcement Blount says, “Kellogg is in such strong shape, and I’m proud of all that we’ve accomplished together.” Also covered in Fortune, Poets & Quants, Clear Admit, Crain’s Chicago Business, and Chicago Tribune.
Fatal Attraction For South Korea Imperils KORUS – 09/03/17
Article by Adjunct Professor Phil Levy discusses how for several months, the U.S. administration has complained about trade with the South Korea and, in particular, the Korea-United States free trade agreement (KORUS) that came into effect in 2012. The administration’s preoccupation, now familiar, is with the bilateral trade deficit.
Louise Linton Needs a Lesson in Branding – 08/25/17
Article by Professors Tim Calkins and Julie Hennessy takes a look at Louise Linton, the wife of Treasury Secretary Steven Mnuchin, and her Instagram spat with a commentator over her bragging of owning luxury brands. Many are wondering why she posted the picture in the first place, and “the answer is quite simple: Linton was likely seeking attention and favorable feedback.”