Crain’s Chicago Business
Docs have always been a tough sell for Outcome. This snafu isn’t helping. – 11/09/17
Article explains how Outcome Health is too closely associated with drug-makers for some physicians and hospitals to feel comfortable being in business with them, quoting Professor Joel Shalowitz on one downfall of the company. “In an era where we’re trying to customize patient care, does a generalized approach in the waiting room make sense?”
The Drug Kingpin Running Venezuela’s Bond Negotiations – 11/06/17
Article explains how Venezuela is preparing to restructure its crushing debt in a meeting of bondholders in Caracas, noting that Vice President Tareck El Aissami is accused of overseeing a cocaine-smuggling network while being one of the nation’s iron-fisted political operatives. Adjunct Lecturer Daniel Lansberg-Rodriguez was quoted on the state of the meeting: “They are basically assigning the discussion with bondholders to the most radioactive member of the Venezuelan government.”
How consumers hold businesses accountable – 11/03/17
Article features an interview with Professor Brayden King, highlighting the ways in which consumers are able to hold businesses accountable. King notes that although boycotts of businesses do not hurt immediate sales, they can cause consumers to have an everlasting negative impact with the organization or brand.
How To Put Advertising Theory Into Practice – 11/01/17
Article written by Professor Derek Rucker explains the problems that professors and practitioners run into when attempting to apply academic theories in practice, noting that he suggests theory-driven experiments. “This idea is not to simply test different ideas against one another, but to use academic research as a starting point and experiments as the bridge to leverage those concepts in practice.
Imagining Obamacare in 2020 – 10/30/17
Article imagines the Affordable Care Act in 2020, making projections from what the Trump administration is doing and says it will do to change healthcare laws, quoting Professor Craig Garthwaite on the expectations he had for the marketplace under the ACA.