Three Disaster Ads And What I Learned From Them – 07/21/17
Article by Professor Derek Rucker discusses that the failures in some advertising campaigns can teach others to avoid such mishaps in the future. Rucker goes on to note three failed television ads, and says that going forward brands must “maintain ownership of their brand, recognize the subjective of humor, and moderate their use of negative emotion.”
The New York Times
Why Women Aren’t C.E.O.s, According to Women Who Almost Were – 07/21/17
Article discusses that the stories of women in business who were in the running to become No. 1, but didn’t quite make it, show the overt and subtle resistance women still unexpectedly face when aspiring to power. Dean Sally Blount’s insight is noted in the article. “Data predicts that half or more of the women who earn an M.B.A this year will drop out of the full-time work force within a decade…That accounts in part for the low number of women who do reach the very top job, because fewer remain in the pipeline,” she says.
Why We Should Stop Expecting Trump to Be Honest – 07/20/17
Article by Professor Kent Grayson takes a look at the implications if President Trump were completely transparent regarding his possible ties to Russia. Grayson notes that if Trump were to disclose completely all pertinent information regarding Russia there would be a heavy cost, amplifying suspicion and further heightening calls for his impeachment.
President Trump’s Steel Confusion – 07/16/17
Article by Adjunct Professor Phil Levy explains President Trump’s thoughts and plans for steel protection. Levy found two major misconceptions with Trump’s arguments. First, Trump suggests that his trade response will be a solution to foreign dumping of steel, while in reality it has nothing to do with that. Trump’s second major misconception is that China is the biggest importer of steel to the United States, when they aren’t even in the top ten.
Crain’s Chicago Business
Obamacare’s pocketbook problems made worse in GOP health bill – 07/14/17
Article discusses how the latest Senate Republican health bill does little to address the concerns about patients spending too much of their own money on health care, quoting Professor Craig Garthwaite on how the new bill allows states to have more say in how they spend the money they are given, making it harder for low-income people to be covered by the plan.