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Kellogg Faculty in the Media

Harvard Business Review

How Certainty Transforms Persuasion – 09/01/15
Professor Derek Rucker co-writes this article about the power of certainty in business that can turn beliefs into action, and offers four strategies to better enhance persuasion strategies in the workplace (consensus, repetition, ease, and defense).

Chicago Tribune

Blackhawks' Patrick Kane removed from video game cover amid investigation – 08/12/15
This article quotes Professor Tim Calkins on why corporate sponsors are quick to walk away from celebrities with legal issues.

Chicago Tribune

So who's teaching those courses on entrepreneurship? – 08/12/15
This article features Kellogg’s efforts to build up its entrepreneurship curriculum with the addition of 19 new courses and professors. Quotes Professor Linda Darragh on the growth of the program in the past several years.

Fortune

Google's name change sounds crazy but it's been done before – 08/11/15
This article by Professor Tim Calkins talks about why Alphabet is a smart “house of brands” strategy that can address growth opportunities, but also why it’s an unusual marketing strategy and the problems that might arise with this branded house approach.

Chicago Tribune

Want to skip the order line? Fast food restaurants have apps for that – 08/07/15
Professor Derek Rucker is quoted in this article saying that in the crowded app market, the best ones will win on efficiency, ease of use, and benefit.

Harvard Business Review

Why Sales Teams Should Reexamine Territory Design – 08/07/15
Article co-authored by Professor Andris Zoltners examines why companies often underestimate the value of sales territory design. Quite often, he says, the symptoms of poor design are misdiagnosed and attributed to other causes.

The Wall Street Journal

Activist Investors Are Shaking Up Business Schools, Too – 08/05/15
This article mentions Dean Sally Blount’s interview with Jeff Ubben, the chief executive of ValueAct Capital LP and a Kellogg alum. The article also quotes Professor Harry Kraemer.

Poets & Quants

White House Backs B-School Gender Drive – 08/05/15

This article mentions Dean Sally Blount’s presence at a White House meeting on increasing opportunities for women in business. It also discusses Kellogg’s 2017 class profile, which lifted its percentage of women from 38% to 43%. News on the White House event also ran in the Bloomberg BusinessMiami HeraldBusiness BecauseThe StreetPR NewswireSys-Con Media, and Inside Higher Ed.

Bloomberg Business

Epson Is About to Solve the Most Annoying Problem With Inkjet Printers – 08/04/15
This article quotes Professor Alexander Chernev on how people tend to discount future costs associated with a product when they purchase it.

The New York Times

Bigger May Be Better for Health Insurers, but Doubts Remain for Consumers – 08/02/15

This article quotes Professor Leemore Dafny on how the consolidation of insurance companies has been shown to have an adverse impact on consumers. Professor Dafny was also quoted on this topic in Modern HealthcareHuman Resource Executive Online, andMemphis Daily News.

Crain’s Chicago Business

For Navteq, a sale to its customers might be the route to success – 08/01/15
This article quotes Professor Harry Kraemer on how Navteq would benefit from the focus of automakers that understand the importance of mapping.

Bloomberg View

Big Data Knows You Like Losers – 07/29/15
This article discusses Professor Eric Anderson’s research on how a certain group of early buyers can be an indicator of failure for new products.

Chicago Tribune

City Council gives final OK to landmark Fulton Market district – 07/29/15
This article quotes Lecturer William Bennett on how the impact of a landmark designation depends on the building. He says historic areas tend to go up in value.

Forbes

5 Ways To Adopt A Winning Mindset Ahead Of A Negotiation – 07/29/15
This article talks about Professor Thomas Lys’ new book on negotiation, Getting (More Of) What You Want.

NPR

Happy 50th Birthday, Medicare. Your Patients Are Getting Healthier – 07/28/15
This article quotes Professor Craig Gathwaite on how the recession has helped to slow rising health care costs.

The Wall Street Journal

Facebook Shares Its Internal Diversity Training – 07/28/15
This article quotes Professor Lauren Rivera on how two years of diversity training is likely not enough time to make a visible impact within a company.

The New York Times

Not Lonely at the Top – 07/24/15
This article written by Professor Adam Waytz talks about how power decreases loneliness by reducing one’s need to affiliate with others.

The New York Times

The Regulatory Hurdles to Health Insurance Mergers – 07/24/15

This article cites Professor Leemore Dafny’s research on how insurance company mergers typically lead to higher premiums. Professor Dafny was also quoted on this topic in NPR, Los Angeles Times, San Jose Mercury News, Bloomberg BNA and American Economic Association.

Marketplace

Will health insurance mergers help or hurt consumers? – 07/23/15

This article quotes Professor Leemore Dafny on how premiums historically rise when insurers merge. Professor Dafny was also quoted on this topic in Bloomberg, Reuters, Washington Post, Vox, International Business Times, Modern Healthcare and Insurance Business Magazine.

Crain’s Chicago Business

Northwestern football ditches Purple Pricing – 07/22/15
This article features the ticket pricing system, Ticker, developed by Professors Sandeep Baliga and Jeffrey Ely.

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