Kellogg in the News

Forbes

Can 6-Seconds Advertisements Work? – 12/01/17
Article by Professor Derek Rucker discusses whether or not 6-second advertisements can be effective communication strategies for brands, noting the various advantages and disadvantages of this type of advertising.

Harvard Business Review

How to Control Your Emotions During a Difficult Conversation – 12/01/17
Article about navigating difficult conversations references advice from Professor Jeanne Brett, who suggests visualizing your coworker’s words going over your shoulder, not hitting you in the chest.

The Wall Street Journal

Shoppers Say They Hate Christmas in October, but Stats Show They Don’t – 12/01/17
Article explains how in the give-and-take between consumers and retailers, bargains are to be had increasingly early in the season, with stats showing that that many people start their holiday shopping as early as October. Quotes Professors Eric Anderson and Lakshman Krishnamurthi.

Chicago Tribune

The office holiday party gets toned down amid a national conversation on workplace harassment – 11/30/17
Article discusses how concerns over sexual harassment, budgets and employee lifestyles means many firms' holiday parties will be toned down, quoting Professor Nicholas Pearce, who says that companies that cancel holiday parties in the wake of high-profile sexual harassment claims may send a message that they were not vigilant enough before the issue became a topic of public discussion.

Harvard Business Review

How to Navigate the Politics of an Innovation Project – 11/30/17
Article by Professor Brian Uzzi discusses how if you’re trying to get your idea through your company’s approval process, you should follow four key steps to use these politics to your advantage.

Vox

All Muslims are often blamed for single acts of terror. Psychology explains how to stop it. – 11/30/17
Article cites research by Professor Nour Kteily, which offers tantalizing clues for how to break the cycle of collective blame and retribution that often fuel conflict.

Poets & Quants

MBA Programs Edging Closer To Gender Parity – 11/29/17
Article takes a look at how gender parity is closer to becoming a reality in business schools, noting that Kellogg has seen growth to 42% women. This is due to encouraging more women to apply and enroll.

Forbes

Harry’s, And How To Lead By Following – 11/27/17
Article by Adjunct Lecturer Paul Earle discusses how being later to a market, but being the best is usually much more beneficial and better than being their first, profiling the razor delivery company Harry’s as a prime example.

Fortune

It Turns Out Trump’s Tax Plan Is Bad for Businesses Too – 11/27/17
Article by Professor David Besanko discusses the tax reform plan proposed by President Trump and congressional Republicans’, noting that although most analysts have said that the GOP plan is business friendly, it is actually bad news for the private sector and it will hinder business. The plan will ultimately lead to additions to the federal deficit, which will lead to economic stagnation.

PBS

5 books from 2017 that these authors think you should read – 11/24/17
Video clip highlights five of authors Daniel Pink and Ann Patchett’s favorite books of 2017, featuring “The All or Nothing Marriage” by Professor Eli Finkel. Pink says, “Finkel’s big point here is that while the institution of marriage, in general, in America is declining, the best marriages today are better than any time in history.

Financial Times

Should you enrol on a technology MBA course? – 11/22/17
Article discusses the growing popularity of 1Y MBA programs, quoting Associate Dean Matt Merrick on how “enrollments to the one-year MBA have risen by 60-70 percent over the past six years” at Kellogg.

Quartz

Learning to code will eventually be as useful as learning Ancient Greek – 11/22/17
Article by Professor Robert Wolcott explains that learning to code may not be as useful as was once imagined, noting that understanding how technology works is much more important.

The Hill

Puerto Rico isn't that far despite what words might be used to describe it – 11/22/17
Article by Professor Rima Toure-Tillery discusses her research, which found that describing a place as “nearby” or “far away” has an influence on people’s willingness to help a place in times of need.

Forbes

How To Use Neuroscience To Improve Your Career – 11/21/17
Article features Professor Moran Cerf as he discusses the keys to career and business success that are already inside your brain, noting that time of day impacts your decision-making and go on vacation without packing work.

Business Insider

Advertisers can target you psychologically based on a single Facebook like, study finds – 11/20/17
Article explains how a new study finds one Facebook like is all it takes for advertiser to tailor ads to your psychological profile, quoting Professor Moran Cerf that minor tweaks can substantially increase the chances you’ll click on an ad and buy the product.

CNN Money

Retailers are going nuts trying to lure you into their stores this holiday season – 11/20/17
Article takes a look at how businesses and companies are getting shoppers into the actual storefront this holiday season, noting that it is more inexpensive for the business to have the customers to go into the store, according to Professor Tim Calkins. “Delivery is incredibly expensive. It is much more efficient if customers actually pick up the items themselves at the store.”

Strategy & Business

Reimagining Effective Cross-Functional Teams – 11/20/17
Article by Dean Sally Blount takes a look at the necessity of a business to have insights and actions from people working across the organization, noting that assembling cross-functional teams are the best way to capitalize on this.

Financial Times

Law schools innovate to stay competitive – 11/19/17
Article explains that a declining pool of applicants for law school means institutions now offer more flexible courses, noting that several schools now offer joint programs in law and business. Including that, one can earn a JD degree from the Northwestern School of Law and an MBA from Kellogg in three years rather than the five it would normally take to complete both degrees separately.

Garnet News

What Will Good Men Do? – 11/19/17
Article by Professor Ellen Taaffe discusses the reaction in the workplace after the #MeToo movement to shed light on sexual assault, questioning if men are becoming increasingly anxious about interacting with women at work.

Quartz

Neuroscientists Have Identified How Exactly A Deep Breath Changes Your Mind – 11/19/17
Article by Professor Moran Cerf discusses the effect deep breathing has on your mind, noting that controlling one’s own breathing can create additional access and synchrony between brain areas. This may lead to “greater control, focus, calmness, and emotional control.”

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