Kellogg in the News

Crain’s Chicago Business

How your company may be as bad as GM – 06/16/14
Article reports on the role of corporate culture in a company’s success. Quotes Professor Adam Waytz, who said, “There's plenty of evidence that companies that do good do well.”

Financial Times

Ask the Expert – MBA applications 2014 – 06/16/14
As part of a panel discussion, Assistant Dean of Admissions Kate Smith answered FT readers’ questions and advised that applicants assess MBA programs on academic quality, student experience and career opportunities.

The Washington Post

We think our enemies are idiots, and that’s a problem – 06/16/14
Article by Professor Adam Waytz explains how the “lesser minds problem” may be to blame for the lack of compromise between political opponents.

Chicago Tribune

Outside Opinion: Gatorade's Twitter miscue shouldn't scare executives – 06/15/14
Op-ed by Professor Brayden King and Northwestern professor Eszter Hargittai argues that although potential controversies may tempt companies to avoid social media, they should actually use it more to gain better control of their reputations.

Chicago Tribune

Value of frequent-flier miles currency up in the air – 06/15/14
Quotes Professor Robert Korajczyk, who said frequent-flier miles are “not at the currency stage yet because, other than buying something from the airline or through the airline's program, it's really hard to transfer.”

Financial Times

Challenging times for the traditional MBA market – 06/15/14
Article quotes Assistant Dean of Admissions Kate Smith, who said Kellogg plans to increase its number of one-year MBA participants from 106 to as high as 120.

The Washington Post

Mid-Atlantic United Church of Christ leaders vote to boycott Redskins games and gear – 06/14/14
Quotes Professor Brayden King, who said, “What seems to be the driving factor in a boycott’s success is its ability to damage the reputation of the organization it’s targeting.”

Chicago Sun-Times

Phone tax won't keep $20B pension bill on hold for long – 06/13/14
Article reports that raising Chicago’s phone tax is an effort to avoid raising property taxes. Quotes Professor Donald Haider, who said the phone tax is “not sustainable” and does not “provide the yield and predictability of property taxes.”


Racing with Machines: Labor Force Innovation and the New Digital Frontier – 06/13/14
Article credits Professor Adam Waytz for coining the term “botsourcing,” which is when work is delegated to robots.

Poets & Quants

Meet The Fashion-Forward MBAs – 06/13/14
Article includes interview with Sonali Lamba, a Kellogg graduate who founded online dress shop Brideside with another Kellogg MBA. “In true Kellogg form, I really approached the industry by seeking out the consumer pain point and where that is the biggest and where you can monetize it,” she said.


To Become a Better Leader, Be Aware – 06/12/14
Article by Lecturer Karen Cates argues that business schools and corporate mentorship programs need to put more emphasis on softer skills like self-awareness and empathy in order to create better leaders.

The Marker

The Coffee Machine that Almost ‘Killed’ Starbucks – 06/12/14
Interview with Professor Lloyd Shefsky about his new book, Invent, Reinvent, Thrive: The Keys to Success for Any Start-Up, Entrepreneur, or Family Business, in which he speaks with 26 leaders of big companies like Starbucks, Costco, Staples and Hyatt. Original article is in Hebrew.

Financial Times

Review: Roadside MBA by Michael Mazzeo, Paul Oyer and Scott Schaefer – 06/11/14
The reviewer says Professor Michael Mazzeo’s book is “an excellent primer on dealing with problems that keep managers of small businesses awake at night.”

Financial Times

Review: Roadside MBA – 06/11/14
Reviewer says Professor Michael Mazzeo’s book, Roadside MBA “…turns out to be an excellent primer on dealing with problems that keep managers of small businesses awake at night.”


Sprint-T-Mobile Talks Give Chance to Ditch Brand Stigma – 06/10/14
Quotes Professor Tim Calkins, who said, “T-Mobile and Sprint have a lot of baggage, so creating a new name may be the way to go.”


A Cross-Country Trip Uncovers Profitable Strategies of U.S. Firms for Growth – 06/10/14
Professor Michael Mazzeo writes about strategies for business growth, including looking for opportunities to scale and focusing on existing capabilities.


What small businesses do better than corporate America – 06/10/14
Article by Professor Michael Mazzeo gives five tips on how small businesses can succeed over their larger competitors.

Built In Chicago

Page Vault's court evidence tool wins Northwestern's venture competition – 06/09/14
NUVC awarded a total of $170,000 in cash – the most it has offered in a single year – to Northwestern student startups. Quotes Professor Linda Darragh, who said, “When we start building teams here at Kellogg, they have to come in with a problem, not an idea.”


Kotler, Tripodi, And Comstock: Three New Hall-Of-Famers On How To Succeed In Marketing – 06/09/14
Professor Philip Kotler was inducted into the American Marketing Association’s Marketing Hall of Fame. In his acceptance speech, Kotler said, “Marketing doesn’t just go on in the commercial marketplace, it goes on everywhere. It’s a mind state.”

Huffington Post

To Take on the Empowerment Gap, We Need to Change the Narrative of Education – 06/09/14
Article cites research by Professor Nicole Stephens that found that middle- and upper-class cultural norms that pervade traditional American universities — norms that emphasize independent values such as “do your own thing,” “pave your own path,” and “express yourself” — can undermine the academic performance of first-generation students.