Kellogg in the News

Fortune

Book Review: Forget Harvard. Road trip to an MBA instead – 07/02/14
Reviewer says Professor Michael Mazzeo’s book, Roadside MBA, explains “big ideas in clean and simple language served up with a large dollop of humor.”

Thomson Reuters

Heard around Aspen – 07/02/14
Quotes Dean Sally Blount, who said, “Making a customer happy is almost a spiritual experience. It gives you a sense of purpose.”

The Wall Street Journal

Want to Get Into Business School? Write Less, Talk More – 07/02/14
Article reports on business schools cutting essays and placing a renewed focus on interviews, videos and other live interactions. Quotes Assistant Dean of Admissions Kate Smith, who said Kellogg’s video essays allow the school to meet applicants “face-to-face” before the interview process.

Crain’s Chicago Business

What standing in that long line says about you – 07/01/14
Article by Professor Martin Lariviere explains that a long line may be full of people trying to communicate the type of person they are to themselves or people who think others know something they don’t.

Slate

Do Americans Think Corporations Have the Right to Religious Freedom? – 07/01/14
Article by Professor Moran Cerf reports that most Americans agree that religious liberty is important for both individual employees and owners but do not think the same scope of protection should be granted to for-profit companies.

Wallet Hub

Ask the Experts – 07/01/14
Quotes Professor Neal Roese, who said people’s money is best spent on shared experiences rather than on objects this 4th of July.

Wallet Hub

Rates of Uninsured by State Before & After Obamacare – 07/01/14
Quotes Professor Joel Shalowitz, who said, “The ACA has begun to make good inroads into covering the uninsured. But as the law is structured, we will probably never cover everybody.”

Chicago Tribune

Walgreen considers headquarters move: Is tax loophole unpatriotic? – 06/29/14
Quotes Professor Klaus Weber, who said, “People expect corporations to fulfill their citizen duties as taxpayers like everyone else.”

Chicago Tribune

Calvin Klein and the fabric of brand loyalty – 06/29/14
Quotes Professor Derek Rucker, who said, “A brand is a constellation of associations that help or facilitate consumers making decisions, so expectations become wildly important.” Also quotes Professor Tim Calkins, who said, “Calvin Klein might be cutting product quality in an effort to build profits. This would not be a great sign for the long-term health of the franchise.”

Forbes

Leaders Need To Walk The Talk When It Comes To Integrity – 06/29/14
Article reports on Professor Paola Sapienza’s research, which found that a real culture of integrity adds value to a company, although there was no correlation between organizations’ profitability and their advertised values.

The Tennessean

Five steps to help you take your next big risk – 06/29/14
Article cites Kellogg research that found women are more risk-averse than men when it comes to making important financial decisions, which in turn can affect their career choices.

Chicago Tribune

How three economists combined wanderlust and business – 06/27/14

Michael Mazzeo discusses taking a quieter, smaller, more nuanced approach to looking for innovative ideas.

The New York Times

The Trauma of Parenthood – 06/27/14
Op-ed by Professor Eli Finkel argues that the psychological distress new parents experience is at least in part caused by objectively bleak circumstances rather than simply the birth process’s toll on hormones.

Businessweek

Who Came Up With That? How MBA Essay Questions Get Written – 06/25/14
Article reports on the evolution of MBA application essays at Haas, Fuqua, Sloan, Kellogg and Booth. Article mentions Kellogg’s video essay and quotes Assistant Dean of Admissions Kate Smith, who said talking on camera is “is now a skill that students are going to need to have in the globally complex landscape of business.”

Businessweek

Research Brief: Anxious? Let Your Self-Driving Car Talk You Down – 06/25/14
Article reports on Professor Adam Waytz’s study on computer-controlled cars. Participants were more relaxed and trusted the car more if it talked than if it operated in silence, even in an accident.

SFGate

Who will keep 50-year-old software running? – 06/25/14
Article by Professor Harold Sirkin reports on the skills gap companies face if they use programs written in outdated software languages that today’s computer programmers are too young to know how to use.

Businessweek

Business Schools Get Smarter About Weeding Out Uninterested Applicants – 06/24/14
Article reports on business schools using software to track applicants’ demonstrated interest. Fuqua, Booth and Kellogg utilize software while Sloan and Haas do not.

Crains Chicago Business

Startup matchmaking effort shows early wins, expands – 06/24/14

Article discusses startup matchmaking, including two Kellogg alumni and their startups, Simple Relevance and Sinode Systems.

Huffington Post

Columbia, Kellogg and Ross Ranked Most LGBT-Friendly Business Schools in America – 06/24/14
Article reports on results of the second annual MBA Ally Challenge, a year-long competition run by Friendfactor that encourages MBA students to create a more LGBT-inclusive business culture. Columbia ranked 1st, Kellogg ranked 2nd, Ross ranked 3rd and Darden won the Most Improved award. Also covered by Windy City Media Group.

Huffington Post

Revving Our Engines: 10 Lessons From Launching an Impact Accelerator – 06/24/14
Article by Professor Jamie Jones offers advice based on her experience founding Impact Engine, an accelerator program that supports for-profit businesses with an integrated societal or environmental mission.