The Wall Street Journal
Want to Get Into Business School? Write Less, Talk More – 07/02/14
Article reports on business schools cutting essays and placing a renewed focus on interviews, videos and other live interactions. Quotes Assistant Dean of Admissions Kate Smith, who said Kellogg’s video essays allow the school to meet applicants “face-to-face” before the interview process.
Calvin Klein and the fabric of brand loyalty – 06/29/14
Quotes Professor Derek Rucker, who said, “A brand is a constellation of associations that help or facilitate consumers making decisions, so expectations become wildly important.” Also quotes Professor Tim Calkins, who said, “Calvin Klein might be cutting product quality in an effort to build profits. This would not be a great sign for the long-term health of the franchise.”
Five steps to help you take your next big risk – 06/29/14
Article cites Kellogg research that found women are more risk-averse than men when it comes to making important financial decisions, which in turn can affect their career choices.
The New York Times
The Trauma of Parenthood – 06/27/14
Op-ed by Professor Eli Finkel argues that the psychological distress new parents experience is at least in part caused by objectively bleak circumstances rather than simply the birth process’s toll on hormones.
Who Came Up With That? How MBA Essay Questions Get Written – 06/25/14
Article reports on the evolution of MBA application essays at Haas, Fuqua, Sloan, Kellogg and Booth. Article mentions Kellogg’s video essay and quotes Assistant Dean of Admissions Kate Smith, who said talking on camera is “is now a skill that students are going to need to have in the globally complex landscape of business.”