Crain’s Chicago Business
Mike's Hard Lemonade wants to be your 'malternative' – 07/07/14
Article reports that Mike’s share of the market is shrinking due to rival products from big breweries. Quotes Professor Derek Rucker, who said, “Often it's harder to come back than it is to launch a brand-new brand. If your ad messages are wrong or your competitors are doing a better job, you're sunk.”
University World News
Business degrees affected by anti-corruption campaign – 07/03/14
Article reports that there’s been a sharp drop in applications to EMBA programs in China because the government anti-corruption campaign has curbed funding for officials eligible for the courses. Kellogg’s partnership with Guanghua School of Management at Peking University is mentioned.
The Wall Street Journal
Want to Get Into Business School? Write Less, Talk More – 07/02/14
Article reports on business schools cutting essays and placing a renewed focus on interviews, videos and other live interactions. Quotes Assistant Dean of Admissions Kate Smith, who said Kellogg’s video essays allow the school to meet applicants “face-to-face” before the interview process.
Calvin Klein and the fabric of brand loyalty – 06/29/14
Quotes Professor Derek Rucker, who said, “A brand is a constellation of associations that help or facilitate consumers making decisions, so expectations become wildly important.” Also quotes Professor Tim Calkins, who said, “Calvin Klein might be cutting product quality in an effort to build profits. This would not be a great sign for the long-term health of the franchise.”
Five steps to help you take your next big risk – 06/29/14
Article cites Kellogg research that found women are more risk-averse than men when it comes to making important financial decisions, which in turn can affect their career choices.