Kellogg in the News


Fighting pollution: What China can learn from Britain – 03/10/15
Article by Professor Nicola Persico argues that an evolution in the form of government is necessary to address China’s environmental challenges. While the Chinese government might fear that change could bring internal conflict, Britain’s history indicates that it can happen harmoniously.

Automotive News

Surveys can lie, but the brain knows if shoppers like ads – 03/07/15
Quotes Professor Moran Cerf, who said that consumer neuroscience could potentially come in handy during car buying. For instance, neuroscience researchers could monitor brain waves of shoppers as they interact with dealers. Then the salespeople could understand what worked with the customer.

Chicago Tribune

Shinola's Detroit story a successful sell – 03/06/15
Quotes Professor Tim Calkins, who said, “Shinola isn't selling products that are fundamentally different. The products are nice but not remarkable. The thing that makes them remarkable is their story.”


Lenovo's Superfish fallout: Can we forgive and forget? – 03/05/15
Article by Professor Brayden King argues that Lenovo’s good reputation is now a liability as customers turn against the company after the scandal over malware installation on their computers. Companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrongdoing is stacked against them.

WNYC (New York Public Radio)

What to Do About Your Worst Work Enemy – 03/05/15
Article cites Professor Brian Uzzi’s steps to fixing relationships gone bad: redirect negative emotions, give the other person something to entice them to rebuild the relationship and set the terms of your new understanding.


Nightly Business Report – 03/03/15
Quotes Professor Craig Garthwaite on the latest challenge to the Affordable Care Act. He said that adverse ruling out of the Supreme Court could cause the beginning of the end of the ACA in the states that chose to use the federal exchange rather than set up their own exchanges.

Poets & Quants

The Best MBA Programs In Marketing – 03/03/15
Article profiles Kellogg’s marketing program, which is the top-ranked program of its kind according to U.S. News & World Report. The program’s curriculum addresses the latest challenges for marketers by integrating global markets, general management and data analytics concepts.

Delta Sky Magazine

Big Business in a Small World – 03/01/15

Article discusses various options for adding an international component to an MBA education. Quotes Greg Hanifee, associate dean of executive MBA programs, on the benefits of an EMBA program. “No matter what you’re selling, your competitive advantage can be improved by understanding different cultures, perceptions and preferences,” he said.


U.S. Fracking Boom Won't Bring Manufacturing Home: Analysts – 03/01/15
Article mentions Kellogg’s 2015 Energy Conference, which focused on the impact of cheap gas and oil from the hydraulic fracturing, or fracking, of shale.


Four survivor CEOs since Nasdaq last hit 5,000 – 02/25/15
Quotes Professor Walter Scott, who said that Amazon's CEO has created a culture open to any new ideas by bringing in creative people.


The Big Payoff: Are you creative, curious and empathetic? Then you just might make it as an entrepreneur – 02/25/15
Interview with Professor Linda Darragh, who said that curiosity gets entrepreneurs thinking about better ways to do things and empathy allows them to think about being in their customers’ shoes.


Rule reversal allows schools to bill Medicaid for services – 02/24/15
Quotes Professor Craig Garthwaite, who said, "This frees schools, particularly those in low-income communities, to offer more primary care and preventative service through their health centers."

Bloomberg Daily Tax Report

Focus at Medtronic’s Transfer Pricing Trial Turns to Product Quality – 02/23/15
Article reports on Professor Edward Hughes’s expert witness testimony, which focused on product quality of the medical devices. Hughes said, “It’s about life and death. It’s not about markets.”

Chicago Tribune

Investors look for picks and axes, not unicorns, in health startups – 02/23/15
Mentions that Professor David Schonthal moderated a Chicago Health 2.0 program at his healthtech incubator, Matter.


How Neuromarketing And The Science of Influence Will Change Marketing – 02/19/15
Article reports on research by Professors Bobby Calder and Kalyan Raman that found that there is now considerable justification to use influence as a marketing, media and promotion variable.

Fast Company

How Drug Company Gilead Outpaces Its Competitors—And Common Diseases – 02/18/15
Quotes Professor Craig Garthwaite, who said, “We’re getting into a situation where drugs are geared to more and more [specific] conditions, they’re hard to make, and they’re going to be priced high because of that.”

Chicago Tribune

Chicago agency helps Wheat Thins find hidden message – 02/17/15
Quotes Professor Tim Calkins, who said that making "Eat This" the centerpiece of a new campaign is a clever marketing strategy that should resonate with consumers and translate into incremental sales.


Step Outside Yourself – 02/16/15
Article by Professor Adam Waytz reports on his research that found that people with stronger connectivity in the part of the brain responsible for mental simulation reported more meaning in life.

Crain’s Chicago Business

Even U of C Medicine and Rush have health insurance problems – 02/14/15
Quotes Professor Leemore Dafny, who said that as patients have more insurance options and shoulder a higher share of the cost, they're more willing to tolerate restrictive plans. That makes insurers tough negotiators with hospitals and physicians.


A LinkedIn For Analytics; Helping Analytic Insights Go Viral In Your Business – 02/13/15
Mentions Professor Mohanbir Sawhney, who helped develop the Sentient Enterprise approach to big data analytics, which helps large organizations retain the agility of a startup.