Kellogg in the News

FastCo

How Drug Company Gilead Outpaces Its Competitors—And Common Diseases – 01/05/15
Craig Garthwaite speaks to Fast Company about how high return drives innovation.

Fortune

What Cuba’s new investors can learn from Coca-Cola – 01/05/15
Article by Professor Nicola Persico explains how Coca-Cola’s entry into Myanmar in 2013 illustrates the challenges and opportunities that businesses could very well face when they seek license to operate in Cuba.

The Guardian

Sustainable mining: an inherent contradiction in terms? – 01/05/15

Article reports on a white paper by the Kellogg Innovation Network that is meant to serve as a framework to inspire more mining companies to develop sustainable projects that could also boost their profits.

The New York Times

Do No Harm? It May Be Hard to Avoid With Health Law’s Medicare Cuts – 01/05/15
Article cites a study by Professors David Dranove, Craig Garthwaite and Christopher Ody that found that hospitals responded to the 2008 market collapse not by cutting staff but by trimming back in other specific areas, including advanced medical records and less profitable services like those for substance use treatment or those provided in trauma centers.

Daily Press

McDonnell sentence: Questions of ethics, deterrence, consequence – 01/04/15
Quotes Professor Juliet Sorensen, who said, "There is a difference between lending a helping hand and being convicted of a federal crime of corruption. The jury perceived this and I expect the judge will, too."

MarketWatch

What moves global stock markets? Lately it’s been news out of Washington, D.C. – 01/04/15
Article reports on research by Professor Scott Baker that found that U.S. economic policy developments have increasingly triggered sharp stock market moves in the U.S. and across the globe.

American Association of Individual Investors

Corporate Reinvention and the Creation (or Destruction) of Value – 01/01/15
Article by Professor Lloyd Shefsky argues that amidst the many signs investors face in decision-making, the ability of a company’s leaders to handle major setbacks is particularly valuable to examine.

BizEd Magazine

Admissions Turns to Video – 01/01/15

Article reports on the increase in schools converting their application essays to online video formats. Quotes Kate Smith, assistant dean of admissions, who said that Kellogg still strives to conduct interviews with every applicant, “but the video essay gives us an opportunity to meet each student early in the application process.” Article can be found on page 56.

Chicago Tribune

Chicago team returning to Super Bowl – 12/31/14
Article mentions Kellogg’s Super Bowl Advertising Review and quotes Professor Tim Calkins, who said that WeatherTech’s ad this year is a “big opportunity is to spend a little more time explaining here's exactly why this makes such good sense to go out and purchase.”

Forbes

How To Charge More for Higher Quality – 12/30/14
Article includes a video of Professor Mike Mazzeo and his Roadside MBA coauthors explaining how product differentiation helped a tiny dairy farm survive.

Harvard Business Review

How to Handle 3 Types of Difficult Conversations – 12/29/14
Quotes Professor Jeanne Brett, who said that when people hear about a decision that affects their jobs, they should calmly explain how the decision is bad for the entire company rather than complain about how it affects them personally.

The Globe and Mail

What high frequency trading really does to Canadian markets – 12/24/14
Article reports on research by Professor Robert Korjczyk that found that high frequency traders do tend to withdraw from the markets at a higher rate than traditional “designated market makers” during times of high stress, which is valuable information for regulators trying to help guide Canada’s markets.

Chicago Tribune

Cubs owner Ricketts ventures into social impact investing – 12/22/14
Quotes Professor Linda Darragh, who said that she has observed more and more financial institutions becoming interested and involved in impact investing due to client demand.

Crain’s Chicago Business

More Kellogg grads go geek, shun the Street – 12/22/14
Article reports that a record 18.4 percent of Kellogg MBAs in 2014's class headed to tech jobs, up from 12 percent a year before. Just 14 percent of Kellogg MBAs took jobs in finance, down from 20 percent a year earlier.

Harvard Business Review

When a Private Message Ends Up in the Wrong Place – 12/22/14
Quotes Professor Jeanne Brett, who said that when people offend their coworkers, they should quickly approach them to apologize and ask forgiveness.

Chicago Tribune

Cautiously, Mayo builds an empire – 12/21/14
Quotes Professor Joel Shalowitz, who said that the Mayo Clinic Care Network is a very smart move to preserve the Mayo brand and its source for referrals.

Poets & Quants

What Kellogg Looks For In MBA Applicants – 12/20/14

Article reports on Kellogg’s transparent attitude towards admissions criteria and quotes Beth Tidmarsh, director of admissions for full-time MBA programs, on the importance of test scores and grades, work experience, purpose, leadership, extracurriculars and collaboration.

cmo.com

Recruit Like You Stand For Something: A Chat With Hyatt SVP Jeff Zidell – 12/19/14

Jeff Zidell (CMOP '14) on how adaptability is the #1 leadership trait - in recruiting,"there’s no machine that can pick that up."

Huffington Post

10 Mind-Altering Business Books from 2014 – 12/19/14

List includes Fewer, Bigger, Bolder by Senior Fellow Sanjay Khosla and Professor Mohanbir Sawhney and describes the book as “a much-needed call for clarity and simplicity.”

Forbes

Why 2015 Super Bowl Spots Aren't Selling Fast – 12/18/14
Article by Professors Tim Calkins and Derek Rucker argues that Super Bowl ads are selling at a slower pace due to the increased price tag and increased risk from the NFL’s recent domestic abuse controversies.