Harvard Business Review
How Certainty Transforms Persuasion – 09/01/15
Professor Derek Rucker co-writes this article about the power of certainty in business that can turn beliefs into action, and offers four strategies to better enhance persuasion strategies in the workplace (consensus, repetition, ease, and defense).
Crain’s Chicago Business
Meet the 'wedding warriors' who founded Brideside – 08/28/15
Article interviews Kellogg alumnae and Brideside co-founders Sonali Lamba and Nicole Staple, who met in 2010 on their first day at Kellogg, on the process of launching their startup and their plan for growth.