Kellogg in the News

Forbes

Status: Why It Matters, How To Get It And How To Keep It – 09/09/15
In this article Professor Ned Smith studies the performance-related consequences of status in sports.

Forbes

Monetizing Big Data For Big Profits: It Takes More Than Algorithms – 09/09/15
This article includes an excerpt from Professor Russell Walker's new book, From Big Data to Big Profits: Success with Data and Analytics. It provides four tips on how to monetize Big Data in the digital economy.

Fortune

What China’s tumultuous summer means for the U.S. – 09/09/15
This article written by Professor Philip Levy explores why and how the economic activity in China impacts the U.S.

Fortune

What Marissa Mayer's pregnancy really means for investors – 09/07/15
This article written by Professor Paola Sapienza disagrees with critics who think that Yahoo CEO Marissa Mayer should have taken full maternity leave to set an example, arguing instead that her stay is more important in the long run for her leadership.

Marketplace

How a tax on health plans may lead to higher wages – 09/07/15
Professor Leemore Dafny is quoted discussing impact of the Cadillac Tax, a provision under Obamacare that penalizes health insurance plans that are considered too generous.

Crain's Chicago Business

A very easy way for McDonald's to win – 09/05/15
Professor Tim Calkins is quoted in this article saying that McDonald’s has an easy growth path with the fast food brand’s new all-day breakfast expansion.

The Huffington Post

Neuro-tips: Deep Connection at Work – 09/04/15
This article features Professor Brian Uzzi’s research on how most people choose friends/colleagues from a neurological perspective.

Crain's Chicago Business

This recipe 'search engine' is fueled by last night's leftovers – 09/03/15

This article reports on the closing of Kellogg student Hiral Sanghavi's BauBax jacket Kickstarter campaign and notes that BauxBax has become the most funded clothing project in the history of crowdfunding. This topic was also covered in the Chicago Tribune

Poets & Quants

Could ‘Growth’ Become A New Business School Discipline? – 09/03/15
This article features Kellogg's new curriculum on how to successfully scale and grow a small- or middle-market business, featuring faculty including Professors Ben Jones, Gad Allon and Mike Mazzeo as well as Lecturer Dan Weinfurter.

Forbes

Be Unrealistic: The Only Path To Breakthrough Success – 09/02/15
This article by Professor Rob Wolcott discusses four guiding principals for corporations to identify and pursue plans that will likely be rejected by traditionally minded executives and investors.

Harvard Business Review

How Certainty Transforms Persuasion – 09/01/15
Professor Derek Rucker co-writes this article about the power of certainty in business that can turn beliefs into action, and offers four strategies to better enhance persuasion strategies in the workplace (consensus, repetition, ease, and defense).

Huffington Post

Fix Capitalism--Join Us! – 09/01/15

This article by Professor Phil Kotler discusses 14 shortcomings of capitalism and urges people to join the discussion, in light of the 2016 election, on his newly launched website: fixcapitalism.com.

Crain's Chicago Business

For startups, investors aren't just funders—they're 'pattern recognition' experts – 08/31/15
This article by Professor Linda Darragh recaps the Pritzker Group Venture Fellows Pitch Day, in which Kellogg and Booth participated, and discusses why venture capital firms are underestimated for their pattern recognition insights.

Quartz

Here’s how ethical business can be good business, too – 08/29/15
This article cites information from Professor Phil Kotler’s recent book, Marketing 3.0, which says that consumers are looking for meaning in the products and services that they buy.

Chicago Tribune

Layoffs could spell more trouble for Illinois – 08/28/15
This article quotes Professor David Matsa on the impact of recent mergers on widespread layoffs in Chicago.

Crain’s Chicago Business

Meet the 'wedding warriors' who founded Brideside – 08/28/15
Article interviews Kellogg alumnae and Brideside co-founders Sonali Lamba and Nicole Staple, who met in 2010 on their first day at Kellogg, on the process of launching their startup and their plan for growth.

Forbes

Fighting Bad Guys With Health System Consolidation – 08/28/15
This article quotes Professor Leemore Dafny on the topic of healthcare consolidation and the merits of affiliations among various health care providers across the continuum of care.

Business Insider

The best free online courses starting in September – 08/27/15

This article mentions Kellogg’s “Scaling Operations: Linking Strategy and Execution” MOOC as an example of an online class students should take on maximizing existing resources. This story was also published in Poets & Quants.

Chicago Tribune

McWhopper ads stir up ‘burger war’ for Peace Day – 08/26/15
This article quotes Professor Alexander Chernev on Burger King’s proposal to partner with McDonalds to create a “McWhopper.”

Chicago Tribune

Snagshout dangles big discounts in search of ‘real’ online reviews – 08/26/15
This article quotes Professor Tim Calkins on how companies such as Snagshout can help new products build a strong base of reviews.