Kellogg in the News


VW messed up, but the emissions scandal won't turn off customers – 10/09/15
Article by Professor Julie Hennessy says that despite weeks of negative press for Volkswagen, her research shows that consumers don’t necessarily have a negative opinion of the brand


VW messed up, but the emissions scandal won't turn off customers – 10/09/15
Article by Professor Julie Hennessy reports on a Kellogg survey that found that despite weeks of negative press for Volkswagen, nearly 50 percent of U.S. consumers have a positive or very positive impression of VW.


3 Ways to Boost Workplace Happiness Using Romance Research – 10/09/15
Article reports on Professor Eli Finkel's relationship research and how it could apply in workplace settings.


Winning Isn't Everything – 10/09/15
Quotes Professor Thomas Hubbard, who said that the Toronto Blue Jays are "the sleeping giant" in Major League Baseball, because they have one of the largest potential customer bases.


The B-To-B CMO: The Time Has Come – 10/07/15
Article by Professor Robert Wolcott reports that 35 percent of Fortune 500 B2B companies now have a corporate-level CMO and previews the CMO Charter, developed with Professor Mohan Sawhney, which is a framework to bring clarity and structure to this rapidly evolving role

Kellogg News

Kellogg hosts inaugural Chief Diversity Officer Summit – 10/07/15
Kellogg convened more than 140 executives in its first-ever Chief Diversity Officer Summit, seeking to foster greater collaboration across sectors and promote the professional development of C-suite diversity leaders.

Kellogg News

David Besanko ’82 wins Aspen Faculty Pioneer Award – 10/06/15
Professor David Besanko was awarded the Aspen Faculty Pioneer Award for his course on income inequality.

Business Radio on Sirius XM

The Digital Show – 10/05/15
Professor Antonio Moreno-Garcia was a guest on The Digital Show, where he spoke about omnichannel retail.

Diverse Issues in Higher Education

Colleges, Corporations Work Together on Inclusion – 10/04/15
This article recaps Kellogg's Chief Diversity Officer Summit, which discussed the "open-talent economy" and creating diverse leadership and environments.

Bloomberg Business

In Social Media Marketing, the Burger King Has It His Way – 10/01/15
Quotes Professor Tim Calkins, who said, “Burger King has really found a way to get attention by doing the unexpected and somewhat irreverent. They’re generating an enormous amount of publicity at a very modest cost.”

Diverse Issues in Higher Education

Diversity Officers Recognize Reboot May Be Needed – 10/01/15
Article interviews Chief Human Capital and Diversity Officer Anise Wiley-Little about Kellogg's Chief Diversity Officer Summit, which was designed to encourage candid conversations about challenges facing diversity efforts across sectors.


Connected Cars Rev Up For A Revolution – 10/01/15
Article reports that Professor Robert Wolcott spoke at the Frankfurt International Motor Show about “a new industrial revolution” whose impact would be “on a par with that of the railroads in the 19th century.”


The Debate Over Drug Pricing – 10/01/15
Professor Craig Garthwaite was a guest on The Diane Rehm Show, where he discussed why drugs cost what they do and what can be done to lower prices for consumers.

The Wall Street Journal

Why More People Want an M.B.A. – 09/30/15
Article reports that the number of applicants seeking admission to MBA programs grew at 57 percent of schools world-wide offering full-time, two-year programs, according to a GMAC survey. Notes that Kellogg is among b-schools with more than 40 percent women in the Class of 2017.


Inspiring The Corporate Entrepreneur – 09/29/15
Article by Professors Carter Cast and David Schonthal argues that seeking out entrepreneurs is better than training people to be "intrapreneurial" in a company's status quo, and gives three examples of how corporate entrepreneurship can be encouraged.


Insurance CEOs again called before lawmakers – 09/29/15
Quotes Professor Leemore Dafny, who said that pledges from insurers don’t mean much. “It’s competition that we want to ensure that savings are passed through if they are realized,” she said.

Crain's Chicago Business

U of I, Kellogg and Booth are tops for bankable entrepreneurs – 09/28/15
Article reports that Kellogg ranked 5th among MBA programs in producing venture-backed entrepreneurs, according to PitchBook. Kellogg produced 211 entrepreneurs, who started 194 companies that raised $2.3 billion. Ranking also reported in Poets & Quants.


When It Comes To Health Insurance Mergers, Bigger Is Not Going To Be Better – 09/28/15
Quotes Professor Leemore Dafny, who said that the 1999 merger between Aetna and Prudential “resulted in reduced payments to providers and no evidence that those cost savings were passed on to consumers.”


VW And GM Prove It: Some Executives Should Go to Jail – 09/28/15
Article by Professor Tim Calkins argues that the fines imposed on companies that cut corners like Volkswagen and GM are not enough. Executives should know that if they do the wrong thing they may be held personally responsible and face jail time.


What Anne-Marie Slaughter misses about why women still aren’t reaching the top – 09/28/15
Quotes Dean Sally Blount, who said that women are up to 50 percent less likely than their male peers to enter competitive fields after graduating. Blount also identifies the three pivot points in a woman’s career.