Kellogg in the News

Fortune

How to Prevent Your New Business From Becoming a Complete Failure – 01/11/16
Article by Professor Linda Darragh argues that the decision to keep pressing ahead or shelve an idea for a new business should be an iterative process of testing and gathering feedback, using metrics to gauge the viability of an idea and the appeal of a solution to customers.

Fortune

The Real Reason Good Managers Are So Rare – 01/09/16
Article by Dean Sally Blount examines how leaders react to the demands that come with having power. Great leaders become more focused on others and the organization as a whole, rather than more self-focused.

Fortune

The Secret Behind Donald Trump's Savvy Brand Building – 01/06/16
Article by Professors Tim Calkins and Julie Hennessy points out five branding principles that Donald Trump’s campaign has leveraged successfully.

Harvard Business Review

How More Accessible Information Is Forcing B2B Sales to Adapt – 01/06/16
Article by Professor Emeritus Andris Zoltners explains how information technology and digital channels have allowed buyers to take over many steps of buying that salespeople once cherished as their source of value.

NPR

After Chipotle Outbreaks, Will 'Food With Integrity' Still Resonate? – 01/05/16
Quotes Professor Tim Calkins, who said, “The difficult thing for Chipotle is that, it's not that there was one incident. There have been a number of different incidents. And the problem with that is that it creates an overall perception, and it raises questions about safety." Coverage on this topic also appeared in Chicago Tribune.

The New York Times

Even Insured Can Face Crushing Medical Debt, Study Finds – 01/05/16
Article cites a study by Professor David Dranove that found that medical bankruptcy was largely a problem of the uninsured. “But with more people buying less generous health insurance, I think the old evidence might no longer be relevant,” he said.

Forbes

Africa Has Great Promise, But Beware The Local 'Lions' – 01/04/16
Article is written by Professor Harold Sirkin, who says that multinationals interested in Africa’s growth opportunities may be surprised by the increasing number of indigenous companies that will surely challenge multinationals invading their turf.

Chicago Tribune

Why cheap gas won't necessarily mean lower prices at the store – 12/31/15
Quotes Professor Scott Baker, who said, “Hedging further minimizes the impact of lower gas prices for many firms, which routinely use the futures market to negate the seasonal changes in gas prices, and may benefit from future gas price rises.”

Chicago Tribune

10 tips to jump-start your job hunt before you get lazy – 12/30/15
Quotes Professor Karen Cates, who advises people to find their objective strengths, investigate the market and recast their resumes.

Crain's Chicago Business

Want to end 2015 on a good note? Here's an option with many returns – 12/30/15
Op-ed by Professor Linda Darragh, who writes, “At year-end, as people consider reconciling their charitable donations and review what they give to charities, they also may want to consider investing in a venture or fund that targets social impact.”

Bloomberg Business

Don't Blame Uncertainty for the Slow Recovery – 12/29/15
Quotes a 2011 op-ed by Professor Scott Baker, who wrote, “The persistence of policy uncertainty wasn’t inevitable. Rather, it reflects deliberate policy decisions, harmful rhetorical attacks on business and ‘millionaires,’ failure to tackle entitlement reforms and fiscal imbalances, and political brinkmanship.” Article also appeared in the Chicago Tribune.

Chief Executive Magazine

2016 Best Companies for Leaders – 12/29/15
Article by Lecturer Dan Weinfurter presents a ranking of public and private companies based on what they are doing to identify and nurture employees three or more levels down from the CEO.

Forbes

7 Money Resolutions To Make In 2016 – 12/28/15
Article cites a Kellogg study that found that people are more likely to pay down their overall debt when they tackle the smallest balances first because those small “victories” provide motivation.

INC

The 3 Biggest Leadership Ideas You Need to Know About in 2016 – 12/28/15
Quotes Professor Harry Kraemer, who said, “Leadership, if you really think about it, has nothing to do with titles and org charts and everything to do with the ability to influence people.”

USAToday

Fighting Christmas debt: Column – 12/28/15
Article by Professor Aparna Labroo cites research by Professor Blake McShane that found that consumers who close more accounts, rather than reduce the size of a single account, are more likely to clear their remaining debt.

Fortune

Here’s Why You Should Start Working Less – 12/25/15
Kellogg entrepreneur Erik Severinghaus writes in Fortune on why working less may lead to greater success.

Chicago Tribune

Did you love Diet Crystal Pepsi? You may be a 'harbinger of failure' – 12/24/15
Article reports on a paper by Professor Eric Anderson about consumers whose tastes are so unusual that companies can use their preferences to figure out what not to sell. This topic was also covered by the Wall Street Journal, Crain’s and Bloomberg Business.

Chicago Tribune

From FIFA to 'pharma bro': 2015's top PR fails – 12/23/15
Quotes Professor Tim Calkins on this year’s top public relations fails. “In most cases, if you respond quickly, honestly and earnestly, it helps the situation,” he said.

Poets & Quants

Our Favorite B-School Professors of 2015 – 12/23/15
Article recognizes Professor Craig Garthwaite as one of P&Q’s favorite b-school professors of 2015. “Professor Garthwaite’s class is grounded in taking core economic principles and using them to analyze business decisions that we’re reading about in the Wall Street Journal today and experiencing firsthand in our day to day lives,” one student writes.

Poets & Quants

The Most Innovative Business School Ideas Of 2015 – 12/20/15
Article reports on P&Q’s picks for the most innovative moves by business schools in 2015. The list features Kellogg’s growth and scaling curriculum and quotes Professor Ben Jones.