Kellogg in the News

Crain's Chicago Business

This recipe 'search engine' is fueled by last night's leftovers – 09/03/15

This article reports on the closing of Kellogg student Hiral Sanghavi's BauBax jacket Kickstarter campaign and notes that BauxBax has become the most funded clothing project in the history of crowdfunding. This topic was also covered in the Chicago Tribune

Poets & Quants

Could ‘Growth’ Become A New Business School Discipline? – 09/03/15
This article features Kellogg's new curriculum on how to successfully scale and grow a small- or middle-market business, featuring faculty including Professors Ben Jones, Gad Allon and Mike Mazzeo as well as Lecturer Dan Weinfurter.


Be Unrealistic: The Only Path To Breakthrough Success – 09/02/15
This article by Professor Rob Wolcott discusses four guiding principals for corporations to identify and pursue plans that will likely be rejected by traditionally minded executives and investors.

Harvard Business Review

How Certainty Transforms Persuasion – 09/01/15
Professor Derek Rucker co-writes this article about the power of certainty in business that can turn beliefs into action, and offers four strategies to better enhance persuasion strategies in the workplace (consensus, repetition, ease, and defense).

Huffington Post

Fix Capitalism--Join Us! – 09/01/15

This article by Professor Phil Kotler discusses 14 shortcomings of capitalism and urges people to join the discussion, in light of the 2016 election, on his newly launched website:

Crain's Chicago Business

For startups, investors aren't just funders—they're 'pattern recognition' experts – 08/31/15
This article by Professor Linda Darragh recaps the Pritzker Group Venture Fellows Pitch Day, in which Kellogg and Booth participated, and discusses why venture capital firms are underestimated for their pattern recognition insights.


Here’s how ethical business can be good business, too – 08/29/15
This article cites information from Professor Phil Kotler’s recent book, Marketing 3.0, which says that consumers are looking for meaning in the products and services that they buy.

Chicago Tribune

Layoffs could spell more trouble for Illinois – 08/28/15
This article quotes Professor David Matsa on the impact of recent mergers on widespread layoffs in Chicago.

Crain’s Chicago Business

Meet the 'wedding warriors' who founded Brideside – 08/28/15
Article interviews Kellogg alumnae and Brideside co-founders Sonali Lamba and Nicole Staple, who met in 2010 on their first day at Kellogg, on the process of launching their startup and their plan for growth.


Fighting Bad Guys With Health System Consolidation – 08/28/15
This article quotes Professor Leemore Dafny on the topic of healthcare consolidation and the merits of affiliations among various health care providers across the continuum of care.

Business Insider

The best free online courses starting in September – 08/27/15

This article mentions Kellogg’s “Scaling Operations: Linking Strategy and Execution” MOOC as an example of an online class students should take on maximizing existing resources. This story was also published in Poets & Quants.

Chicago Tribune

McWhopper ads stir up ‘burger war’ for Peace Day – 08/26/15
This article quotes Professor Alexander Chernev on Burger King’s proposal to partner with McDonalds to create a “McWhopper.”

Chicago Tribune

Snagshout dangles big discounts in search of ‘real’ online reviews – 08/26/15
This article quotes Professor Tim Calkins on how companies such as Snagshout can help new products build a strong base of reviews.


Bruce Kaechele: The Thought Of Retirement Inspired Him To Do Something About Heartburn – 08/24/15
This article profiles Kellogg alumnus Bruce Kaechele on his new healthcare-related startup, RefluxMD. Kaechele is a veteran entrepreneur and has come out of retirement to work on this new endeavor.

Poets & Quants

Meet The Incoming Kellogg Class of 2017 – 08/24/15
This article presents a wealth of information about the incoming Kellogg MBA class, including demographics, GMAT scores, industry backgrounds, and student profiles with advice on how to apply to business school. Article notes that Kellogg’s class is more diverse, with 43% women and an all-time high average GMAT score of 724.

Chicago Tribune

Illinois lawmakers gave Chicago’s mayor the freedom to ruin school finances – 08/22/15
This article quotes Professor Donald Haider on how we are repeating the past by not devising a solution on how to finance schools in Chicago.

USA Today

Motivation matters in paying off debts – 08/22/15
This article cites research by Professor Blakeley McShane, which found that consumers paying off small balances first were more likely to have eliminated their entire debt than those focusing on other strategies.

Chicago Tribune

What Michael Jordan’s Dominick’s lawsuit teaches us about business – 08/21/15
This article quotes Professor Tim Calkins in an article about the business lessons that can be learned from Michael Jordan’s current lawsuit against Dominick’s for the use of his name and identity.

National Agricultural Export Development Board (Rwanda)

Rwanda Coffee Sector Workshop of Fully Washed Coffee Production – 08/21/15
This article talks about how Professor Ameet Morjaria’s research was used to draft the Rwanda Coffee Development Policy to formalize a long-term coffee strategy in reforms in the sector.

Chicago Inno

As Female Founders In Chicago Grow, Northwestern Bolsters The Pipeline – 08/20/15
This article highlights the resources available to female students at Kellogg, particularly through the process of launching a startup. Includes perspective from Beth Tidmarsh, director of full-time MBA admissions; Professor Linda Darragh; and alumna Blair Pircon.