Kellogg in the News

We See Genius

Terra Limpa: Forging An Angolan Agricultural Uprising – 05/05/16
Article features the work of USC Marshall School of Business student team Terra Limpa, who won the Morgan Stanley Sustainable Investing Challenge with their business plan to help revitalize Angolan agriculture. The Challenge stemmed from Kellogg Professor David Chen’s observation that students show a lot of passion and creativity when challenged to use their finance education to change the world.

Poets & Quants

Kellogg MBA Launches 'Smart' Greenhouse Venture In India – 05/05/16
Article features a social impact startup founded by a current Kellogg student. Kheyti is a one-year-old startup in Hyderabad, India, that sells modular greenhouses to small farmers who have .2 to 2 hectares of land.

Boston Globe

Class Warfare at 30,000 Feet – 05/04/16
Article reports on Professor Efraim Benmelech’s research, which found that Islamic State recruitment success is positively correlated with homogeneity in a society.

Forbes

China Plans A New 'Silk Road' As Americans Pull Back – 05/03/16
Article by Professor Harold Sirkin talks about how China is using its economic power to build what amounts to a new “Silk Road.”

Marketplace

Study says health care pricing tools aren't driving down costs – 05/03/16
Article quotes Professor Craig Garthwaite, who says that few people shop for lower health insurance prices because plans lacked the right financial incentives.

Associated Press

Study: 7 of 10 most profitable US hospitals are nonprofits – 05/02/16
Article reports on new data saying that seven of the 10 most profitable U.S. hospitals are nonprofits. According to Professor Craig Garthwaite, the new study may put more public pressure on hospitals to help lower the growth of health care spending. Article also published in Chicago Tribune, Washington Post, Crain's Chicago Business, The New York Times and Business Insider.

FastCompany

Suffering From Professional Envy? Here's How To Turn It Around – 05/02/16
Article quotes Professor Leigh Thompson on strategies for overcoming the worst outcomes of jealousy.

Associated Press

Suffering From Professional Envy? Here's How To Turn It Around – 05/02/16
Article quotes Professor Leigh Thompson on strategies for overcoming the worst outcomes of jealousy.

Forbes

Non-Ivy Recruiting Brightens, Aided By Facebook's 300-School List – 05/02/16
Article talks about recruitment at both ivy-league schools and non-ivies, referencing Professor Lauren Rivera’s research on how top-tier employers recruit from an unduly narrow pool of schools.

The Wall Street Journal

Why You Should Have More Empathy – 05/02/16
Article cites research from Professor Loran Nordgren, which found that people are less likely to show compassion for someone going through a hardship that they have also gone through, compared with people who have had no experience with the particular situation.

Crain’s Chicago Business

The triumph of business casual – 04/29/16
Article discusses the increasing popularity of casual dress codes in offices throughout the country. Quotes Professor Loran Nordgren, who says, “To attract and retain the best people, there's a growing awareness that management needs to think in terms of motivational systems. The research shows that people—like all animals—do better when they have control over the elements of their environment.”

Crain’s Chicago Business

Video is a pain. Should I invest in it anyway? – 04/28/16
Article reports on the benefits of investing marketing dollars into video. Professor Tim Calkins offers advice on when to hire an agency and when to produce in house.

Harvard Business Review

The Strange Relationship Between Power and Loneliness – 04/27/16
Article by Professor Adam Waytz discusses his research findings that people in power are not as lonely as some think. To the contrary, attaining power can actually make people feel less isolated from others.

Huffington Post

New Research Shows ISIS Recruitment Driven by Cultural Isolation – 04/27/16
Article reports on Professor Efraim Benmelech’s research on how the Muslim populations most likely to join ISIS are not in the Middle East or Africa and rates of ISIS recruitment are highest in highly developed western countries. Research also reported in Boston Globe.

Harvard Business Review

More Universities Need to Teach Sales – 04/26/16
Article by Professor Daniel Weinfurter argues that more universities need to teach sales given its evolution towards research-based activity and its notably high career lifetime value.

Inc.

How to Start a Business: 7 Steps to Get Started Today – 04/26/16
Article provides seven recommended steps to start your own business. Professor Leigh Thompson suggests writing down ideas rather than merely brainstorming them, and Professor Loran Nordgren adds that early ideas have “disproportionate influence over the rest of the conversation.”

Monster

The 3 admin skills you need to climb the ladder in health care – 04/26/16
Article talks to Professor Joel Shalowitz for advice on what it takes to excel in health care administration careers, such as those who want to lead will need broader skills that cut across organizational boundaries.

USA Today

Pepsi goes for brevity with five-second ads for emoji bottles – 04/26/16
Article reports on Pepsi’s latest ad campaign that will roll out five-second ads featuring original Pepsi emojis on bottles. Professor Tim Calkins comments in favor of the five-second strategy.

Bloomberg

GE Uses Hot Sauce to Burnish Images With Young Recruits – 04/25/16
Article reports on recent marketing efforts by General Electric to subvert its image as an old conglomerate and appeal to a younger generation of engineers. Professor Julie Hennessy is quoted on GE’s image reframing strategy. Also published in Chicago Tribune.

Bloomberg

To Defeat Islamic State, Treat Muslims Better – 04/25/16
Article reports on Professor Efraim Benmelech’s research, which found that Islamic State recruitment success is positively correlated with homogeneity in a society.