Kellogg in the News

Inc.

2 Tech Trends Every Company Should Watch – 04/08/16
Article focuses on two tech trends – the Internet of things and driverless cars – from a recent Deloitte list of trends that have implications for companies of all sizes and industries. Professor Brian Uzzi is quoted on the idea of “thought partnerships” as a potential form of commerce in the automobile industry.

Inc.

Science: You’re Better at Getting Over Failure Than You Think – 04/08/16
Article reports on research that finds that people are better at handling failure than they realize. References relevant research and insights on this topic from Professors Victoria Medvec and Neal Roese.

Chicago Tribune

Northwestern launches 2 new funds for startups – 04/07/16
Article highlights the two new funds to support budding entrepreneurs, both students and faculty, at Northwestern.

Fortune

What Wall Street Can Learn From Asian Airlines’ Diversity Problem – 04/07/16
Article by Professor Nicholas Pearce argues that Asian airlines must commit not only to hiring female pilots, but also examining the industry culture to advance these women – and Wall Street should follow suit.

The Wall Street Journal

What Happened When a Business School Made Tuition Free – 04/06/16
Article discusses how Arizona State University’s W.P. Carey School of Business’s offering free tuition has increased applicants and work for admissions. Professor Sandeep Baliga comments that an increased applicant pool will require more admissions manpower.

MarketWatch

When can a few hundred dollars change your life? – 04/05/16
Article reports on a new trend in higher education in which schools provide students with small amounts of money to help cover tuition gaps or assist financial emergencies. Professor Paul Christensen likens these grants to traditional microfinance programs.

Chicago Magazine

The Cubs’ Joe Maddon Is Keeping It Weird (And Thank Goodness for That) – 04/04/16
Article reports on Cubs manager Joe Maddon’s winning, unorthodox leadership style. Professor Brayden King attributes his effectiveness to leading a team like a modern tech company - rewarding good work and encouraging inventiveness. Professor Leigh Thompson explains how some of Maddon’s techniques are strengthening group dynamic and identity.

Financial Times

Three ways to propel more women to the top of business schools – 04/03/16
Article by Dean Sally Blount provides three ways to get more women into leadership roles at business schools.

TechCrunch

Platforms are the real powerhouses in Silicon Valley’s business landscape – 04/03/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced, providing examples of these companies with Uber and Netflix.

ClearAdmit

Best Business Schools for Marketing: Part I – 04/01/16
ClearAdmit highlights Kellogg Markets and Customers Initiative

Forbes

To Grow In Emerging Markets, Hit The Reset Button – 04/01/16
Article by Professor Harold Sirkin argues that Western multinational companies can no longer rely on brand name to compete in the crowded and troubled global economy. They must think more strategically about how they can compete in emerging markets.

Huffington Post

Here’s Silicon Valley’s Strategic Advantage: Its Platforms – 04/01/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced, providing examples of these companies with Uber and Netflix. Article also seen in Inc.

SingularityHub

What Made These Amazing Companies So Disruptive? They All Built Platforms – 04/01/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced, providing examples of these companies with Uber and Netflix.

Bloomberg

Johnson & Johnson Has a Baby Powder Problem – 03/31/16
Article reports on the jury verdict finding Johnson & Johnson liable for failure to sufficiently warn women of the cancer risk of using Baby Powder. Professor Julie Hennessy is quoted on the negative impact this will have on the brand.

Chicago Tribune

Building startups is just the beginning for this company – 03/31/16
Article reports on the startup incubator L Street Collective and how they are rethinking the startup formula. Professor Scott Baker is quoted on his observations of these new funding models.

HBR

Despite Dire Predictions, Salespeople Aren’t Going Away – 03/31/16
Professor Emeritus Andris Zoltners co-writes article, reporting that the number of B2B sales jobs will more likely grow than shrink.

Inc.

The Real History of America’s Most Authentic Fake Brand – 03/31/16
Article reports on the history of Shinola, a high-end watch brand made famous for being manufactured in Detroit. Professor Tim Calkins is quoted, praising founder Tom Kartsotis’ instinct for choosing Detroit as the backdrop for the brand.

Poets & Quants

How Kellogg Teaches Entrepreneurship – 03/31/16
Q&A with Professor Linda Darragh highlights Kellogg’s entrepreneurship offerings. “We decided to build the curriculum on a path of not only new venture launch or creation, but also curricular and co-curricular activities around growth and scaling,” Darragh said.

The Washington Post

Here’s the advantage that keeps Silicon Valley ahead of the world – 03/31/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced.

Crain’s Chicago Business

Pharmaceutical pricing model past its expiration date – 03/28/16
Article criticizes current pharmaceutical pricing models, citing information from Professor Craig Garthwaite on how prices are set.