How To Put Advertising Theory Into Practice – 11/01/17
Article written by Professor Derek Rucker explains the problems that professors and practitioners run into when attempting to apply academic theories in practice, noting that he suggests theory-driven experiments. “This idea is not to simply test different ideas against one another, but to use academic research as a starting point and experiments as the bridge to leverage those concepts in practice.
Poets & Quants
Meet Kellogg’s MBA Class of 2019 – 10/30/17
Article features a profile of Kellogg’s MBA Class of 2019, including 12 Q&As with students from the incoming class.
Imagining Obamacare in 2020 – 10/30/17
Article imagines the Affordable Care Act in 2020, making projections from what the Trump administration is doing and says it will do to change healthcare laws, quoting Professor Craig Garthwaite on the expectations he had for the marketplace under the ACA.
Poets & Quants
Business School News Briefs – 10/29/17
Article rounds up top news from b-schools across the nation, featuring an story about Kellogg and Pritzker’s collaboration on an immersion program in San Francisco. The program will focus on the legal and business environment of startups, venture capital firms and technology companies, according to the Daily Northwestern article.
Chicago-area hospitals have merger fever. Is it good for patients? – 10/25/17
Article explains how Chicago-area health systems are joining forces in an effort to improve patient care and lower industry costs; however, according to research and real-life examples this is not always good for consumers’ care and costs. Research shows that when hospitals merge in areas that already have few competitors, prices can increase by more than 20 percent, and Professor Amanda Starc. Professor Starc is also quoted in Politifact.