What's Next For Cannabis Branding – 04/13/18
Article examines the future of branding for cannabis, quoting Professor Tim Calkins, who foresees a highly competitive environment. “We will see very creative brand-building activities in the years to come. I anticipate that marketing investment will grow exponentially as companies work to carve out a leading position and capture value in an emerging market.”
Econ 101 No Longer Explains the Job Market – 04/05/18
Article discusses how the basic economic principles of supply and demand no longer explain the job market with the increase in employer power, citing research from Professor Efraim Benmelech, which found that in areas where there are fewer employers in an industry, workers in that industry earn lower wages.
Crain’s Chicago Business
Homewood's graphic-novel approach to attracting homebuyers – 04/05/18
Article discusses suburban Homewood’s new marketing campaign to attract homebuyers. The "Think Homewood" campaign, with its mentions of traffic, Chicago Public Schools and high housing prices in the city's hot neighborhoods, "taps into a lot of the pain points for young parents living in the city," said Professor Tim Calkins.
Rise of the machines – 04/04/18
Article highlights the rising interest from business school students in learning about artificial intelligence and machine learning. Quotes Professor Brian Uzzi about Kellogg’s approach to teaching AI in two different ways: one track of students takes an intensive, data-heavy course in which they learn hands-on how to develop neural networks that can solve problems. The other is a broader look at the impact AI can have on all aspects of a business, from hiring and firing decisions to helping a firm operate with greater efficiencies.