Kellogg in the News

Crain’s Chicago Business

The latest tool to sell a home: Virtual makeovers – 12/20/16
Article discusses the use of a real-estate tool called virtual staging and quotes Professor Tim Calkins on how enhanced, digitalized photos may be a necessity in the internet era.

Poets & Quants

Newest MBA Boys’ Club Isn’t What You Think – 12/20/16
Article talks about gender equality and gender equity clubs/organizations in MBA programs across the nation, citing Kellogg among other top schools for having enrolled a more than 40% women in their Two-Year Full-Time MBA Program.

Financial Times

A hands-on management style is reforming Buenos Aires schools – 12/18/16
Article discusses the hands-on management style of Esteban Bullrich, Argentina's education minister, who credits Kellogg for his ability to share and achieve goals at all levels of an organization, even a national network of schools. Quotes Matt Merrick, Associate Dean of MBA Operations, on Kellogg’s collaborative culture.

Bloomberg

Rigging Charge Exposes One Reason for Inexplicable Drug Pricing – 12/16/16
Article explores the topic of drug pricing, noting that inexplicable pricing is widespread in the U.S. market for generic antibiotics. Since 2012, list prices for tetracycline, which treats pneumonia and urinary tract infections, have soared to 170 times the old price. “It’s a market failure,” says Professor Craig Garthwaite.

Business Insider

A business school professor who managed 52,000 employees explains the 15-minute ritual that made him a better leader – 12/16/16
Article explains how leadership demands periods of restraint and consideration, quoting Professor Harry Kraemer on how leaders must regularly turn off the noise and ask themselves what they stand for and what kind of an example they want to set.

Financial Times

Start-ups in Chicago find that focus on B2B clients pays off – 12/15/16
Article quotes Professor Linda Darragh on the topic of startups in Chicago, saying the diversity of Chicago’s economy — in which no industry accounts for more than about 15 per cent of city GDP — is a leading driver.

Quartz

Drinking beer is saving lives in Russia – 12/15/16
Article highlights recent research by Professor Lorenz Kueng, who found that the decades-old government restrictions inadvertently taught some consumers to permanently prefer light alcohol over hard alcohol. This change, along with subsequent changes in the alcohol market following the collapse of the Soviet Union, increased male life expectancy today and is projected to continue to do so in the future.

The Washington Post

The shipping industry is poised for massive upheaval. Can FedEx weather the storm? – 12/15/16
Article discusses challenges faced by the shipping industry, quoting Professor Russell Walker on how drone delivery will be the future of what we experience as consumers.

Poets & Quants

Why High Ranking Matters In High School — And Beyond – 12/14/16
Article features the research of Professor Jörg Spenkuch, which examines how a student at the top of his or her class in a less competitive school might be average, or even below average, after transferring to a more competitive school.

Fortune

What the Breitbart-Kellogg Feud Says About the Next Era of American Politics​ – 12/13/16
Article by Professor Brayden King discusses Kellogg Co.’s decision to pull all advertising from the right-wing website Breitbart, and Breitbart’s response in calling for a boycott of Kellogg’s products. “When orchestrated by a political machine, boycotts are a divisive and manipulative tool that can lead to a clear abuse of power,” he wrote.

Inc.

The 1 Book You Need to Keep on Hand to Make Your Brand Stand Out – 12/12/16
Article cites perspective from Professor Philip Kotler on the topic of branding: "If you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner."

Poets & Quants: We See Genius

The Growing Demand For Social Impact Education – 12/12/16
Article by Professor Liz Livingston Howard discusses how universities are rising to the call of more social enterprise education.

The Wall Street Journal

Big Four Accounting Firms Show Fewer Problem Audits​ – 12/12/16
Article reports that the Big Four accounting firms in the U.S. appear to be getting better at avoiding problems with their audit, quoting Professor Daniel Aobdia.

Forbes

Patek Philippe Celebrates 20 Years of Its Iconic Advertising Campaign – 12/09/16
Article discusses the merits of Patek Philippe’s famed advertising campaign that took the world by storm when it was launched in 1996, quoting Professor Tim Calkins.

Bloomberg

A Better Theory to Explain Financial Bubbles – 12/08/16
Article explores another theory to explain financial bubbles, citing research by Professor Charles Nathanson. In their research, people decide how much a house is worth by making a guess about how much people will want to live in the area in the future. If buyers expect local demand to increase, it makes sense to pay more for a house, since the influx of other buyers will then drive up prices.

Financial Times

Over 22? Forget blaming others: success or failure is down to you – 12/08/16
Article discusses the mid-life ‘what-ifs’ about a first-class degree, citing Professor Lauren Rivera’s research on how alumni connections and a prestigious university on a CV can blind recruiters to a graduate’s true ability.

Forbes

We're Learning To Predict Who Will Have The Greatest Career Impact – 12/08/16
Article by Professor Dashun Wang discusses his research, which found that peak impact can happen at any time in a scientist’s career.

The Jakarta Post

ASEAN told to find innovative solutions – 12/08/16
This year’s seventh annual two-day KIN ASEAN Forum features local and international speakers, including Professor Robert Wolcott, the executive director of KIN Global; Satoru Matsuzaki, the president of Ryohin-Keikaku Co. (Muji); Pertamina COO Ahmad Bambang; and Market Maker CEO Celeny Da Silva.

Harvard Business Review

5 Steps to Help Yourself Recover from a Setback​ – 12/05/16
Article by Professor Neal Roese offers research-backed advice on how to recover from a setback, such as challenging yourself to use counterfactual thinking and formulate detailed alternative scenarios to bridge that gap and ensure you do better the next time around.

Harvard Business Review

Good Bosses Switch Between Two Leadership Styles – 12/05/16
Article by Professor Jon Maner discusses two different leadership styles explored in his research. Dominant leaders mandate a vision while prestige leaders — leaders whose main motivation is to be liked and admired — facilitate their group’s vision.