Kellogg in the News

Monster

The 3 admin skills you need to climb the ladder in health care – 04/26/16
Article talks to Professor Joel Shalowitz for advice on what it takes to excel in health care administration careers, such as those who want to lead will need broader skills that cut across organizational boundaries.

USA Today

Pepsi goes for brevity with five-second ads for emoji bottles – 04/26/16
Article reports on Pepsi’s latest ad campaign that will roll out five-second ads featuring original Pepsi emojis on bottles. Professor Tim Calkins comments in favor of the five-second strategy.

Bloomberg

GE Uses Hot Sauce to Burnish Images With Young Recruits – 04/25/16
Article reports on recent marketing efforts by General Electric to subvert its image as an old conglomerate and appeal to a younger generation of engineers. Professor Julie Hennessy is quoted on GE’s image reframing strategy. Also published in Chicago Tribune.

Bloomberg

To Defeat Islamic State, Treat Muslims Better – 04/25/16
Article reports on Professor Efraim Benmelech’s research, which found that Islamic State recruitment success is positively correlated with homogeneity in a society.

Chicago Tribune

Treat a Muslim Better, Hurt the Islamic State​ – 04/25/16
Article reports on Professor Efraim Benmelech’s research, which found that Islamic State recruitment success is positively correlated with homogeneity in a society.

Quartz

Silicon Valley’s fastest growing companies succeed because they aren’t focused on selling – 04/25/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s recent Harvard Business Review article is referenced, providing examples of these companies with Uber and Netflix

Harvard Business Review

Learn to Love Networking – 04/20/16
Article by Professor Maryam Kouchaki reports on her research findings that an aversion to networking can be overcome. Four strategies are included to help people change their mindset.

Harvard Business Review

Learn to Love Networking – 04/20/16
Article by Professor Maryam Kouchaki reports on her research findings that an aversion to networking can be overcome. Four strategies are included to help people change their mindset.

Harvard Business Review

How to Take the Bias Out of Interviews – 04/18/16
Article reports that studies are finding that unstructured interviews, while preferred by hiring managers, are the worst predictors of actual new hire performance. Professor Lauren Rivera’s research and findings that many interviewers looked for someone like themselves are referenced.

Crain’s Chicago Business

A compelling case for hiring someone on the autism spectrum – 04/15/16
Article by Professor Willemien Kets notes her research, which suggests that people with autism have unique qualities that can be of great value to employers, especially in fields where innovation is key.

Inc.

6 Blogs That Can Teach You More Than an MBA – 04/11/16
Article recommends six blogs to follow for people wanting to gain the tools and skills to succeed in business. Professor Tim Calkins’s Strongbrands blog is listed for its content on branding.

Inc.

2 Tech Trends Every Company Should Watch – 04/08/16
Article focuses on two tech trends – the Internet of things and driverless cars – from a recent Deloitte list of trends that have implications for companies of all sizes and industries. Professor Brian Uzzi is quoted on the idea of “thought partnerships” as a potential form of commerce in the automobile industry.

Inc.

Science: You’re Better at Getting Over Failure Than You Think – 04/08/16
Article reports on research that finds that people are better at handling failure than they realize. References relevant research and insights on this topic from Professors Victoria Medvec and Neal Roese.

Chicago Tribune

Northwestern launches 2 new funds for startups – 04/07/16
Article highlights the two new funds to support budding entrepreneurs, both students and faculty, at Northwestern.

Fortune

What Wall Street Can Learn From Asian Airlines’ Diversity Problem – 04/07/16
Article by Professor Nicholas Pearce argues that Asian airlines must commit not only to hiring female pilots, but also examining the industry culture to advance these women – and Wall Street should follow suit.

The Wall Street Journal

What Happened When a Business School Made Tuition Free – 04/06/16
Article discusses how Arizona State University’s W.P. Carey School of Business’s offering free tuition has increased applicants and work for admissions. Professor Sandeep Baliga comments that an increased applicant pool will require more admissions manpower.

MarketWatch

When can a few hundred dollars change your life? – 04/05/16
Article reports on a new trend in higher education in which schools provide students with small amounts of money to help cover tuition gaps or assist financial emergencies. Professor Paul Christensen likens these grants to traditional microfinance programs.

Chicago Magazine

The Cubs’ Joe Maddon Is Keeping It Weird (And Thank Goodness for That) – 04/04/16
Article reports on Cubs manager Joe Maddon’s winning, unorthodox leadership style. Professor Brayden King attributes his effectiveness to leading a team like a modern tech company - rewarding good work and encouraging inventiveness. Professor Leigh Thompson explains how some of Maddon’s techniques are strengthening group dynamic and identity.

Financial Times

Three ways to propel more women to the top of business schools – 04/03/16
Article by Dean Sally Blount provides three ways to get more women into leadership roles at business schools.

TechCrunch

Platforms are the real powerhouses in Silicon Valley’s business landscape – 04/03/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced, providing examples of these companies with Uber and Netflix.