Admissions Turns to Video – 01/01/15
Article reports on the increase in schools converting their application essays to online video formats. Quotes Kate Smith, assistant dean of admissions, who said that Kellogg still strives to conduct interviews with every applicant, “but the video essay gives us an opportunity to meet each student early in the application process.” Article can be found on page 56.
Chicago team returning to Super Bowl – 12/31/14
Article mentions Kellogg’s Super Bowl Advertising Review and quotes Professor Tim Calkins, who said that WeatherTech’s ad this year is a “big opportunity is to spend a little more time explaining here's exactly why this makes such good sense to go out and purchase.”
Crain’s Chicago Business
More Kellogg grads go geek, shun the Street – 12/22/14
Article reports that a record 18.4 percent of Kellogg MBAs in 2014's class headed to tech jobs, up from 12 percent a year before. Just 14 percent of Kellogg MBAs took jobs in finance, down from 20 percent a year earlier.
Poets & Quants
What Kellogg Looks For In MBA Applicants – 12/20/14
Article reports on Kellogg’s transparent attitude towards admissions criteria and quotes Beth Tidmarsh, director of admissions for full-time MBA programs, on the importance of test scores and grades, work experience, purpose, leadership, extracurriculars and collaboration.