Cubs strike long-term deal with Beam Suntory – 01/12/17
Article discusses the Chicago Cubs’ new long term deal with spirits giant Beam Suntory, quoting Professor Tim Calkins on how such marketing deals generally don't boost sales right away but are considered longer-term investments to build and change perceptions about brands.
ABC, ‘Black-ish’ Home, Says Diversity Includes Trump Backers – 01/11/17
Article examines how Channing Dungey, the first African-American to lead entertainment at one of the Big Four television networks, is retooling ABC’s programming lineup to include more shows that appeal to rural America, men and lower-income families, quoting Professor Tim Calkins on how casting a wider net to attract more consumers could be a smart business decision.
The New Yorker
The Trump Era Corporate Boycott – 01/09/17
This article discusses the new challenges companies face today in the Trump political climate. Numerous companies including Pepsi and New Balance have fallen victim to boycotts due to comments that have made about Trump and politics. The article noted that company boycotts have occurred throughout history, however, the boycotts taking place now because of Trump comments are not driven by things relevant to the companies' business practices. The article highlights the work of Professor Brayden King who studied high-profile boycotts between 1990 and 2005 and found that, amongst other findings, "a company's stock price fell, on average, every day that the boycott was in the news."
What Happened to Trump's Oreo Obsession? – 01/06/17
Article discusses how it’s just a matter of time before Mondelez comes back under scrutiny by Trump for sending jobs overseas, quoting Professor Tim Calkins on how Mondelez executives should hope to avoid the glare of Trump’s aggressive Twitter persona.
Poets & Quants
Our Favorite MBA Startups Of 2016 – 12/29/16
Article discusses the publication’s favorite ventures from 2016, highlighting Kellogg alum Andrew Youn’s One Acre Fund, a nonprofit that loans money to small rural farmers, and trains them in farming techniques.
Malls debate teen policies after rash of Christmas weekend fights – 12/28/16
Article discusses the recent fights that have taken place at local malls and shopping centers across the U.S., quoting Professor Alexander Chernev on how the decision to add teen restrictions on malls can be agonizing for retail management, which views teen consumers as not only important because of their disposable income, but also for their years of spending to come.
When Women Run Companies – 12/27/16
Article discusses what happens to employees under female leadership and highlights research from Professor David Matsa on how the higher the share of women on corporate boards one year, the more likely the company was to hire women executives in the following year.
Our Lives Will Soon Transcend the Laws of Physics – 12/26/16
Article by Professor Robert Wolcott discusses how Virtual Reality and complementary technologies such as Artificial Intelligence (AI) and cybernetics will enable experiences far beyond what we think of today as fictions. In a deep sense, they will become experienced as ‘real’. What today might appear as something like immersive video games will in the not too distant future manifest as comprehensive realities.