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Kellogg in the News

Poets & Quants

New Case Competition Attracts Top Schools – 03/13/15
Article mentions the Kellogg Biotech & Healthcare Case Competition. Also mentions that Kellogg teams won the Wharton MBA Buyout Case Competition, Anderson’s entertainment business case competition and the MBA National Case Competition.

Muscatine Journal

America’s workforce challenge – 03/12/15
Article by Professor Harold Sirkin argues that the mass exodus of baby boomers from the labor force and the slowdown in marriages and family formation is a demographic shift that will affect virtually every company in the U.S.

The European Business Review

Reinvention: Critical to Business Success, but not Always Obvious – 03/12/15
Article by Professor Lloyd Shefsky uses examples from across sectors to help executives understand how to better identify and capture opportunities for reinvention in fast-changing global markets.

Huffington Post

Pepsi's Latest Ad Campaign Has Little To Do With Soda – 03/11/15
Quotes Professor Tim Calkins, who said that it’s hard to say whether creating a halo around a brand actually translates into selling more soda or burgers. It's easier to track the impact of old-school promotion tactics, like giving out coupons, than campaigns based on social media.

NPR

Escalating Tensions Between The U.S. And Venezuela – 03/11/15
Interview with Lecturer Daniel Lansberg-Rodriguez about what’s behind the tensions and prospects for improved relations.

U.S. News & World Report

Drop in Applications Spurs Changes at Law Schools – 03/11/15
Article mentions that Northwestern’s law school collaborates with Kellogg to offer law students a concentration in business enterprise, and the law school operates the Entrepreneurship Law Center, where students team up to advise small businesses.

Fortune

Fighting pollution: What China can learn from Britain – 03/10/15
Article by Professor Nicola Persico argues that an evolution in the form of government is necessary to address China’s environmental challenges. While the Chinese government might fear that change could bring internal conflict, Britain’s history indicates that it can happen harmoniously.

Automotive News

Surveys can lie, but the brain knows if shoppers like ads – 03/07/15
Quotes Professor Moran Cerf, who said that consumer neuroscience could potentially come in handy during car buying. For instance, neuroscience researchers could monitor brain waves of shoppers as they interact with dealers. Then the salespeople could understand what worked with the customer.

Chicago Tribune

Shinola's Detroit story a successful sell – 03/06/15
Quotes Professor Tim Calkins, who said, “Shinola isn't selling products that are fundamentally different. The products are nice but not remarkable. The thing that makes them remarkable is their story.”

Fortune

Lenovo's Superfish fallout: Can we forgive and forget? – 03/05/15
Article by Professor Brayden King argues that Lenovo’s good reputation is now a liability as customers turn against the company after the scandal over malware installation on their computers. Companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrongdoing is stacked against them.

WNYC (New York Public Radio)

What to Do About Your Worst Work Enemy – 03/05/15
Article cites Professor Brian Uzzi’s steps to fixing relationships gone bad: redirect negative emotions, give the other person something to entice them to rebuild the relationship and set the terms of your new understanding.

CNBC

Nightly Business Report – 03/03/15
Quotes Professor Craig Garthwaite on the latest challenge to the Affordable Care Act. He said that adverse ruling out of the Supreme Court could cause the beginning of the end of the ACA in the states that chose to use the federal exchange rather than set up their own exchanges.

Poets & Quants

The Best MBA Programs In Marketing – 03/03/15
Article profiles Kellogg’s marketing program, which is the top-ranked program of its kind according to U.S. News & World Report. The program’s curriculum addresses the latest challenges for marketers by integrating global markets, general management and data analytics concepts.

Delta Sky Magazine

Big Business in a Small World – 03/01/15

Article discusses various options for adding an international component to an MBA education. Quotes Greg Hanifee, associate dean of executive MBA programs, on the benefits of an EMBA program. “No matter what you’re selling, your competitive advantage can be improved by understanding different cultures, perceptions and preferences,” he said.

Forbes

U.S. Fracking Boom Won't Bring Manufacturing Home: Analysts – 03/01/15
Article mentions Kellogg’s 2015 Energy Conference, which focused on the impact of cheap gas and oil from the hydraulic fracturing, or fracking, of shale.

CNBC

Four survivor CEOs since Nasdaq last hit 5,000 – 02/25/15
Quotes Professor Walter Scott, who said that Amazon's CEO has created a culture open to any new ideas by bringing in creative people.

WGN

The Big Payoff: Are you creative, curious and empathetic? Then you just might make it as an entrepreneur – 02/25/15
Interview with Professor Linda Darragh, who said that curiosity gets entrepreneurs thinking about better ways to do things and empathy allows them to think about being in their customers’ shoes.

Reuters

Rule reversal allows schools to bill Medicaid for services – 02/24/15
Quotes Professor Craig Garthwaite, who said, "This frees schools, particularly those in low-income communities, to offer more primary care and preventative service through their health centers."

Bloomberg Daily Tax Report

Focus at Medtronic’s Transfer Pricing Trial Turns to Product Quality – 02/23/15
Article reports on Professor Edward Hughes’s expert witness testimony, which focused on product quality of the medical devices. Hughes said, “It’s about life and death. It’s not about markets.”

Chicago Tribune

Investors look for picks and axes, not unicorns, in health startups – 02/23/15
Mentions that Professor David Schonthal moderated a Chicago Health 2.0 program at his healthtech incubator, Matter.