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Kellogg in the News

China Daily

China-US joint EMBA recruiting future leaders – 02/20/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

Financial Times

Kellogg ties up with Guanghua for Executive MBA in Beijing – 02/20/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

Quartz

Western business schools are stepping in to fill China’s manager gap – 02/19/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

The Economist

East by Northwest – 02/19/14
Reports on Kellogg and Peking University's Guanghua School of Management will offer an Executive MBA program, and discusses the rising demand for a business degree in Asia.

Chicago Business Journal

News Roundup – 02/18/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

CNBC

Don't put too much stock in retail earnings – 02/18/14
Reports on consumer spending post-holiday season and mentions Professor Robert Blattberg’s finding that consumers spend more when the holiday-shopping season is preceded by a strong year for the stock market.

HealthNewsDigest.com

Talking About Social Class Improves Grades of First-Generation College Students – 02/18/14
Reports on Professor Nicole Stephens comments research on an intervention designed to help first-generation college students stay in school and earn higher grades.

Insurance Broadcasting

Risk Management Experts Converge at Lockton Mining Summit – 02/18/14
Press release announces that the 2014 North American Mining Summit will include speakers from the Kellogg.

Modern Healthcare

Highmark aims for more Pennsylvania clout with Blues deal – 02/18/14
Article covers how Highmark might broaden its reach in in Pennsylvania and quotes Professor Leemore Dafny. Please note: The full article requires a login.

Washington Technology

10 ways marketing drives your company's success – 02/18/14
Author quotes Professor Philip Kotler stating, “Generating the strategy that underlies sales techniques, business communication and business development. Marketing is an integrated process through which companies build strong customer relationships, and create value for their customers and for themselves.”

Chicago Tribune

Growth questions worth asking – 02/17/14
Professor Michael Mazzeo comments on what are the right questions to ask when businesses are not growing.

Crain’s Chicago Business

Northwestern University's Kellogg partners with Peking University – 02/17/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

Evanston Now

Kellogg expands executive MBA network to Beijing – 02/17/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

Tencent

Peking University's Guanghua School of Management launched hand in Kellogg EMBA joint degree program – 02/17/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

WBEZ

Jordan Rules and teamwork – 02/17/14
A discussion of Phil Jackson’s coaching of the Chicago Bulls, including Professor Keith Murnighan, who compares Jackson’s coaching style to corporate leadership principles.

CNN Money

Northwestern's Kellogg School offers new China MBA – 02/16/14
Reports on Kellogg’s partnership in China through an agreement with Peking University’s Guanghua School of Management to run an Executive MBA program in the country’s capital.

Fast Company

The World’s Top 10 Most Innovative Companies in Sports – 02/14/14
Article covers the business of athletic entertainment and the innovative approaches in sports, including examples of redefining ticket sales and building stadiums worthy of Silicon Valley. The article highlights Northwestern’s “Purple Pricing,” which was developed by two in-house economists. The article does not cite Kellogg or the economists’ names (Professors Sandeep Baliga and Professor Jeff Ely)

Business Weekly

US Scholarship Opportunity for UK SMES – 02/13/14
UKTI is offering UK SMEs an opportunity to attend the “Fundamentals for Success in the US Market” executive business program at Kellogg. The Scholarship Program has been developed to ensure UK companies understand the most effective principles for doing business in the US.

CNBC

Biggest Business Risk You Can’t Ignore: Mortality – 02/13/14
Article reports on succession plans for businesses and quotes Professor John Ward, who says only a third of family-controlled businesses transfer leadership to a second generation of family control.

CNBC

Blame game: AOL won't explain how Obamacare costs $7.1M – 02/13/14
Professor Craig Garthwaite comments on AOL’s change to healthcare and 401k plans, leaving some employees with fewer benefits.