Kellogg in the News

The Huffington Post

Trump as a Utopian Thinker – 01/28/17
Article by Professor Philip Kotler examines President Trump as a Utopian thinker who views America as a great nation that has fallen on hard times and that has been betrayed by its elites.

Chicago Tribune

In the digital age, why do McDonald's suppliers need to be next door? – 01/27/17
Article discusses how McDonald’s move from the suburbs to the city will affect the company’s they work with, quoting Professor Harry Kraemer on how proximity between the company and its suppliers can make it much easier for the two to work together to resolve any issues that crop up.

Poets & Quants

This Kellogg MBA Is Revolutionizing K-8 Education – 01/27/17
Article features Kellogg alum Sidharth Kakkar’s education start-up, Front Row Education, which is revolutionizing K-8 education with online programming and has seen remarkable growth in the two years since its launch.

Fortune

3 Ways You May Be Holding Yourself Back From Success – 01/25/17
Article by Dean Sally Blount highlights three lessons she learned along her career path to have a greater impact in the workplace and attain success.

Becker's ASC Review

14 healthcare thought leaders on President Trump's executive order on the ACA – 01/24/17
On Jan. 20, President Trump signed an executive order to lessen the economic burden on the ACA. Fourteen healthcare leaders and professionals weighed in on how they think this will impact the industry. One of these such though leaders was Joel Shalowitz, professor of executive education at Kellogg. "I view the executive order as more of a general policy statement than an instrument of actual change. Congressional action is required to repeal or amend the ACA and the regulations related to it require a statutory comment period. It is a 'shot over the bow' that says the new president is serious about his repeal agenda," Shalowitz said.

Poets & Quants

Poets & Quants’ Top MBA Startups Of 2017 – 01/23/17
Article highlights the publication’s top 100 MBA startups of 2017, noting that Kellogg has doubled its representation of startups year-over-year, from four to eight. Additional coverage on the best business schools for MBA startups, also citing Kellogg, is published here.

The New York Times

Traveling Is Stressful, but Do It With Us, Companies Say – 01/22/17
Article discusses the most recent advertising campaigns for hotel/travel companies, quoting Professor Derek Rucker on how although it might seem counterintuitive, acknowledging negativity can make a brand seem more credible.

Forbes

Five Super Bowl Spots That Challenged The Rules – 01/18/17
Article by Professors Derek Rucker and Tim Calkins highlights five Super Bowl spots that they believe challenged the rules of advertising, including brands such as Apple, Go Daddy and Doritos.

Fortune

Why Super Bowl Ads Are a Tough Sell in 2017 – 01/17/17
Article by Professors Derek Rucker and Tim Calkins explains that beyond NFL ratings, there are at least three other factors are driving down Super Bowl television ad sales, including expenses, risk, and competition.

Inc.

4 Ways to Use Constraints to Come Up With More Innovative Ideas – 01/17/17
Article features POV from Professor David Schonthal, who offers four key suggestions for how innovators can use time to their advantage and cites research from Professor Loran Nordgren.

The Washington Post

Trump literally holds the world’s attention in the palm of his hand – 01/17/17
Article discusses Donald Trump’s use of branding through Twitter, quoting Professor Tim Calkins on how Trump has used tweeting to his advantage throughout his campaign.

MBA Crystal Ball

How business schools bring innovation to their classrooms – 01/16/17
Northwestern University’s Kellogg School of Management has evolved a set of seven courses on the “growth and scaling” topic. Rather than evolving a curriculum on a topic and hoping that adjustments would eventually be made on the basis of market feedback, Kellogg went to MBA employers first to understand the business challenges in the area of growth and scaling before evolving the curriculum. MBA Crystal Ball reached out to Benjamin F. Jones, Faculty Director, Kellogg Innovation and Entrepreneurship Initiative, to find out more about how the program change was conceptualized.

Harvard Business Review

3 Ways Data Dashboards Can Mislead You – 01/13/17
Article by Professor Joel Shapiro discusses how although data dashboards can convey snapshots of important measures, dashboards are poor at providing the nuance and context that effective data-driven decision making demands.

Vox

Trump’s bullying of businesses is good politics but bad economics – 01/13/17
Article examines Donald Trump’s strategy of “crony capitalism”, quoting Professor Scott Baker who warns that it will inject new and damaging uncertainty into America’s back offices and boardrooms.

Bloomberg

It’s the Drug Industry’s Turn to Tremble Before Trump – 01/12/17
Article explains how U.S. taxpayers and patients essentially subsidize the drug industry, yet there is a huge payoff for the system, quoting Professor Craig Garthwaite on how subsidies have also made the U.S. a cradle of biopharmaceutical innovation. “As a country, I don’t think we’re really there yet that we want some of these innovations to not be available to people.”

WTTW - Chicago Tonight

Does Trump’s New Business Plan Satisfy Ethical Concerns? – 01/12/17
Article and video discusses how Donald Trump’s financial stature makes his transition to the presidency, in terms of ethical expectations, an unprecedented one, featuring Professor Sandeep Baliga as a panelist.

Chicago Tribune

Cubs strike long-term deal with Beam Suntory – 01/12/17
Article discusses the Chicago Cubs’ new long term deal with spirits giant Beam Suntory, quoting Professor Tim Calkins on how such marketing deals generally don't boost sales right away but are considered longer-term investments to build and change perceptions about brands.

Bloomberg

ABC, ‘Black-ish’ Home, Says Diversity Includes Trump Backers – 01/11/17
Article examines how Channing Dungey, the first African-American to lead entertainment at one of the Big Four television networks, is retooling ABC’s programming lineup to include more shows that appeal to rural America, men and lower-income families, quoting Professor Tim Calkins on how casting a wider net to attract more consumers could be a smart business decision.

The New Yorker

The Trump Era Corporate Boycott – 01/09/17
This article discusses the new challenges companies face today in the Trump political climate. Numerous companies including Pepsi and New Balance have fallen victim to boycotts due to comments that have made about Trump and politics. The article noted that company boycotts have occurred throughout history, however, the boycotts taking place now because of Trump comments are not driven by things relevant to the companies' business practices. The article highlights the work of Professor Brayden King who studied high-profile boycotts between 1990 and 2005 and found that, amongst other findings, "a company's stock price fell, on average, every day that the boycott was in the news."

Bloomberg

What Happened to Trump's Oreo Obsession? – 01/06/17
Article discusses how it’s just a matter of time before Mondelez comes back under scrutiny by Trump for sending jobs overseas, quoting Professor Tim Calkins on how Mondelez executives should hope to avoid the glare of Trump’s aggressive Twitter persona.