Kellogg in the News

Stanford Social Innovation Review

Executive Inaction – 02/21/17
Article explains how executives fail to support corporate social responsibility (CSR) more from a lack of moral motivation than from ignorance of the facts. “Investing in CSR in my view requires first a recognition that business and societal issues may often not be aligned, and then still making a conscious decision to invest in societal issues—out of responsibility, not simply sound business,” says Klaus Weber.

U.S. News and World Reports

Choose a Medical Career to Suit Your Personality – 02/21/17
For doctors with a big-picture mindset and an interest in addressing major problems in the health care system, an administrative role in either government or an advocacy organization could be ideal, experts say. "There's definitely roles for physicians who want to be more politically active and want to make a difference in government," says Dr. Joel Shalowitz.


When The Computer Is You: The Rise Of Proxy AI – 02/19/17
Article by Professor Robert Wolcott examines AI and our future, introducing the concept of Proxy AIs, which would simulate the intellectual and emotional responses of a specific human being.


Tennessee Hints at Chaos If Republicans Leave Obamacare in Limbo – 02/16/17
Article explains how at least 40,000 people in the Knoxville area may have no health plans to pick from in the ACA’s markets after insurer Humana Inc. opted to pull out from all 11 states where it still sell plans in 2018, quoting Professor Craig Garthwaite on how if insurers make the decision that the markets aren’t a good business opportunity, that’ll undermine the system.


Blockchain, Burning Man And The Future Of Governance: A Conversation With John Clippinger – 02/16/17
Article by Professor Robert Wolcott features commentary on his conversation with John Clippinger, who discussed with him how humans organize—from contract law to Burning Man—and how technologies like blockchain enable new approaches to business and government.


Why Ginni Rometty's Email to Trump Came Too Late – 02/16/17
Article by Professor Harry Kraemer discusses how any executive who is approached to serve on a political advisory panel or even to accept a Cabinet position should weigh that decision using values-based leadership, with the key value in the Ginni Rometty email case being balance.

Chicago Tribune

MacArthur names 8 semifinalists for $100 million grant – 02/15/17
Article discusses the eight semifinalists in the MacArthur Foundation’s $100 million grant challenge, quoting Professor Kara Palamountain, who is a semifinalist along with her Rice University-led team that proposed a project that would develop and deploy technologies to help premature infants born in Africa survive.

The New York Times

Exit the Dragon: Why China Should Stop Supporting Venezuela – 02/15/17
Article by Adjunct Lecturer Daniel Lansberg-Rodríguez discusses China’s relationship with Venezuela, explaining that China should stop supporting Venezuela because of debt issues, denied market access and lucrative infrastructure and development project lockouts.

Poets & Quants

Study: Data Science Curricula Continues To Surge – 02/15/17
Article examines big data and data science courses continues its growth in popularity in the nation’s business schools, quoting Professor Florian Zettelmeyer on how business schools are dropping the ball if they aren’t providing some sort of business analytics and big data coursework.

Harvard Business Review

Want to Be More Productive? Sit Next to Someone Who Is – 02/14/17
Article by Professor Dylan Minor discusses his research, which suggests that who an employee sits next to affects how they perform — and grouping the right types of coworkers together can improve productivity and work quality.


Five Ways Boycotts Have Been Transformed In The Trump Era – 02/13/17
Article discusses how the aims and methods of boycotts have changed in unprecedented ways lately, quoting Professor Brayden King on how the Trump-inspired boycotts haven't had a financial impact; but boycotts almost never do. Brayden was also quoted on this topic in The Washington Post and Fortune.

Chicago Tribune

Commentary: Presidential talk (and tweets) can carry a steep price – 02/10/17
Article by Professor Sandeep Baliga and Professor Timothy Feddersen discuss how companies should be cautious about creating ill will with the president, using the Nordstrom’s decision to pull Ivanka Trump brands as a way to determine if these companies should stay in president's good graces, or try to avoid his attention entirely by not selling Trump brands.

Crain's Chicago Business

Here's how craft breweries goose demand – 02/10/17
Article examines how craft beer companies use scarcity marketing to boost the implied value of their product, quoting Professor Kelly Goldsmith on how "as consumers, we feel like we have the right to have access to whatever we want, and when you threaten that, that threat is scarier because our expectations for access have changed.”

Crain's Chicago Business

These home stagers pay to live in your house – 02/09/17
Article discusses Chicago-area franchisees for Showhomes, a Nashville-based company that stages homes for sale that often includes people who move into the house until it's sold, quoting Professor Tim Calkins on how the conventional concept of staging homes with stylish new furnishings "is popular because it's hard to get buyers excited about an empty space.”


Lessons From Ringling Bros. Demise – 02/08/17
Article by Adjunct Professor Harold Sirkin explains two important lessons surrounding the demise of the Ringling Bros. and Barnum & Bailey Circus: first, that a company's efforts to satisfy its critics can backfire, causing more harm than good, and second, that companies need to stay focused on their core business and most important customers.


What the Trump-Nordstrom Twitter Feud Says About Boycotts – 02/08/17
Article by Professor Brayden King discusses Nordstrom cutting ties with Ivanka Trump, citing his research which finds that the more boycotts there are, the less people listen. Also covered in the Chicago Tribune.


Trump’s presidency might make advertisers think twice about making political statements – 02/08/17
Article examines how the nation is even more divided along political lines under President Donald Trump after his executive order banning Muslim immigration, quoting Professor Derek Rucker who explains that as a result, advertisers will back off from making political statements.

Pacific Standard Magazine

Dehumanizing Muslims Isn’t Just Wrong: It Makes Us Less Safe – 02/07/17
Security experts warn that Trump's antagonistic views regarding Muslims might incite radicalization and violence. The research cited in the article was conducted by Bruneau and Nour Kteily of Northwestern University. “We observed high levels of prejudice and dehumanization” toward both minority groups, the researchers write. Those who viewed Muslims in particularly animalistic terms were more likely to see them as a threat, and support such policies as “restricting their entry into the United States.”

Poets & Quants

Forget Brady! Kellogg MBAs Say Mr. Clean Wins the Real Super Bowl – 02/07/17
Article discusses Kellogg’s annual Super Bowl Ad Review, quoting students and Professor Derek Rucker on the ADPLAN framework used to analyze ads as well as the group’s analysis of various Super Bowl ads.


Neuroscience Goes To The Super Bowl: Historic Game Firsts Beat The Ads On Engagement – 02/06/17
Article by Professor Moran Cerf discusses a neuroscience experiment at Northwestern University that measured and observed brain engagement during the Super Bowl. While approximately 100 million or more people tuned in to the game, about two dozen viewers in the experiment saw a slightly different broadcast — one that used neuroscience to adapt what they watched to their tastes.