Kellogg in the News

Forbes

Nostalgia Sells: Capitalizing On The Desire For Simpler Times​ – 08/04/16
Article quotes Professor Gregory Carpenter on how people become nostalgic when they’re anxious about the present and the future, and how there is a connection between the current anxiety that our society has created and the yearning for a simpler time.

Forbes

Why Winning Olympic Silver Is More Disappointing Than Bronze--And The Crucial Thing That Tells Us About Performance Reviews​ – 08/04/16
Article by Professor Victoria Medvec discusses her research on how Olympic bronze medalists are happier than those who bring home silver, because counterfactual thoughts lead those who perform better to feel worse than those they outperform.

Inc.

How to Stay Engaged All Day, Without Crashing – 08/04/16
Article quotes Professor Kelly Goldsmith on why there is such a poor return from American companies' $10B investment in training programs to boost employee engagement. Part of the problem is that despite significant spending on training, companies may end up doing things that stifle rather than promote engagement.

Fortune

How Theranos Created and Destroyed Investors’ Trust​ – 08/01/16
Article written by Professor Kent Grayson discusses the rise and fall of blood-testing start-up Theranos, and what this tells us about credence goods – goods whose utility impact is difficult or impossible for the consumer to ascertain.

Poets & Quants

How Human-Machine Learning Partnerships Can Reduce Unconscious Bias – 07/31/16
Article written by Professor Brian Uzzi discusses how machine learning can provide a shortcut for raising red flags and identifying tendencies among users and hosts on AirBnB that may lead to discrimination.

Are female leaders disadvantaged by media bias? – 07/29/16
Article discusses the disadvantages female leaders face due to gender-charged reporting. Kellogg research is cited, which found that companies which appoint female chief executives and receive a lot of media attention see a decline in their share price.

MBA Crystal Ball

Kellogg Professor blends business and neuroscience to gain fascinating insights – 07/29/16
Article reports on an exclusive interview done with Professor Moran Cerf who talks about his career journey from hacking to neuroscience to business. Cerf discusses his perspective on Kellogg students and his method of teaching.

Poets & Quants

Kellogg Adding A Third Video Essay Question – 07/21/16
Interview with Assistant Dean of Admissions Kate Smith highlights Kellogg's new, third video essay question in its full-time 2016-17 application and the six dimensions the admissions team looks for in applicants.

Forbes

How to Recharge if You're Losing Motivation​​ – 07/20/16
Article by Dean Sally Blount discusses how to stay motivated at work, emphasizing that it has as much to do with the mission and team as with the right attitude.

Poets & Quants

Better Networking Is All In Your Head – 07/20/16
Article reports on research by Professor Maryam Kouchaki, which says that greater career advancement was correlated with more positive attitudes toward networking.

Poets & Quants

Best Lessons From The MBA Class of 2016 – 07/20/16
Article discusses lessons learned from recent b-school graduates and quotes Kellogg alumnus Tim Bossidy on how his comfort level with networking increased while at Kellogg.

Chicago Tribune

Growth of charity races benefits runners and nonprofits alike​ – 07/15/16
Article reports on the rising popularity of hosting races and walks benefiting nonprofit organizations and quotes Professor Liz Livingston Howard on how technology is one of the main reasons the "a-thons" have grown in popularity.

Harvard Business Review

How Anxiety Affects CEO Decision Making – 07/15/16
Article reports on the rising popularity of hosting races and walks benefiting nonprofit organizations and quotes Professor Liz Livingston Howard on how technology is one of the main reasons the "a-thons" have grown in popularity.

Chicago Tribune

High-profile pay raises by firms can trigger job malaise at other companies – 07/14/16
Article discusses the concept of using “HR as PR” and the resulting impact on a company’s image. Quotes Professor Nicholas Pearce, who says, "In the knowledge economy, employers need their people to bring their heads, their hands and their hearts to work. There is no amount of money you can pay someone to make them care, to make them be creative, to bring their best ideas.”

Harvard Business Review

Why You Should Always Go Off-Script in a Job Interview – 07/14/16
Article by Professor Leigh Thompson references her research on how people form impressions about experts and how people manage envy, identifying four strategies to help job applicants turn around an interview.

Marketplace

Drug prices still escalating and not stopping any time soon – 07/14/16
Article reports on new data, which says that one-fifth of the U.S. economy will be devoted to the healthcare sector by 2025. Quotes Professor Craig Garthwaite, who says, “By spending a money on a cure, we are not spending money on other medical services later in people’s lives.”

Chicago Tribune

Shoe Drop shoe-repair startup buffs up with old-school shines – 07/13/16
Article reports on a recent start-up that offers shoe repairing services and brings people into physical shoe shine stands, quoting Professor Mike Mazzeo on how adding a physical presence could be a smart marketing move.

Forbes

Brexit, Trump And Perceived Benefits--And What Brands Can Learn – 07/13/16
Article written by Professor Tim Calkins discusses what we can learn from the “Brexit” campaign and Donald Trump’s candidacy from a marketing perspective, due to the common dynamic of perceived benefits.

NPR

Illinois Moves To Shut Down Failing Health Insurance Co-op – 07/13/16
Article reports on how Illinois regulators recently took steps to shut down Land of Lincoln Health, a 3-year-old startup that lost $90 million in 2015 and more than $17 million through May 31, and quotes Professor Joel Shalowitz.

Chicago Tribune

Will food shoppers really seek out GMO information using QR codes? – 07/12/16
Article reports on a controversial bill that would allow food companies to use electronic QR codes — as opposed to on-package labeling — to tell shoppers whether food contains genetically modified organisms. Quotes Professor Alexander Chernev on how companies need to learn to balance and inform the customer in a way that doesn’t hurt profits.