Kellogg in the News

American Marketing Association

The Friendship that Changed Marketing Forever – 06/01/17
Profile of Professor Phil Kotler and Professor Emeritus Sid Levy, who have been friends, colleagues and pioneers in marketing and branding for 55 years.

Chicago Tribune

Passage of Illinois minimum wage bill generates worker optimism, employer anxiety – 06/01/17
Article discusses how the Illinois Senate approved a bill on Wednesday that would gradually raise Illinois’ minimum wage to $15 an hour over the next five years, raising hope among low-wage workers but causing concern for businesses. Professor Scott Baker said that spreading the increase out over five years would help ease the impact of the wage increase.

Chicago Tribune

Student babysitting service wins at business pitch – 06/01/17
Article describes last week’s Business Incubator Pitch night at Lake Forest High School, emceed by Adjunct Lecturer Dean DeBiase. The event was the culmination of a yearlong honors business class for juniors; 16 proposed businesses presented to a board of businesspeople that selected four proposals that might make valuable businesses. A service that allows parents to find babysitters online won $17,500.

Forbes

Speed Limits On Trade Talks – 05/31/17
Article by Adjunct Professor Phil Levy discusses the obstacles that the Trump administration will face in future trade talks.

Fortune

5 Reasons Amazon Should Keep Opening Brick-and-Mortar Stores – 05/31/17
Article by Professor Alexander Chernev discusses five reasons why physical stores may benefit Amazon, in light of the company’s seventh physical store opening in New York City last week. He reasons that brick-and-mortar stores allow opportunities for content discovery, content promotion, device showcases, Amazon Prime promotion, and brand building.

Chicago Tribune

Kyle Schwarber’s slump may also ding his brands – 05/30/17
Article examines how the Cubs outfielder Kyle Schwarber’s slump this season is negatively impacting the brand campaigns of his endorsers. “Brands want to align with compelling players. One of the things that makes someone compelling is when they deliver outstanding results. No question a slump does bad things for marketability,” said Professor Tim Calkins.

Forbes

What Does The U.S. Pay For Trade Deals? – 05/26/17
Article by Adjunct Professor Phil Levy points out four recent examples demonstrating that reciprocity does not automatically imply concessions against other industries. He notes that it is wrong to conclude that the United States must lose because of reciprocity, as the point of reciprocity is that both countries perceive a gain.

Inc.

Data-Driven Marketing: The Moneyball Method – 05/26/17
Article provides an in-depth exploration of data-driven marketing, highlighting why it’s important, why companies are hesitant to employ it, and the best way to approach understanding and implementing it. “Organizations that embrace marketing metrics and create a data-driven marketing culture have a competitive advantage that result sin significantly better financial performance than that of their competitors,” said Adjunct Professor Mark Jeffery.​

Chicago Tribune

Working at Kraft Heinz means competition, cost-cutting, and for some, reward – 05/25/17
Article discusses Kraft Heinz’s company culture of vigorous cost-cutting and high levels of competition; in this type of environment, the “young and hungry” can thrive, those who don’t buy into the culture are left behind, and results are the utmost priority. Professor Nicholas Pearce notes that a merit-based system for pay and promotions that is perceived as transparent can help the bottom line, but does not eradicate the potential for bias and favoritism in determining which employees advance.

CNBC.com

For insurers, CBO sees more flexibility and instability in GOP’s revised health-care bill – 05/25/17
Article discusses the positive and negative implications of the Congressional Budget Office’s report on the House’s revised American Health Care Act for health insurers. “There’s nothing in the CBO that suggests that it’s going to be easier for insurers to be in the non-group market. It becomes very hard to offer any comprehensive insurance in those markets because you’re going to attract all the sick people. You can charge them more, but you better hope that you’re getting it right,” said Professor Craig Garthwaite.

Forbes

Speed Is Not A Strategy: Foresight, Strategy And Speed In A World of Rapid Change – 05/25/17
Article by Professor Robert Wolcott discusses how foresight, rather than speed, is crucial to developing a strong business strategy. He notes that foresight is not about prediction, but rather about defining multiple plausible futures and identifying leading indicators to track how the world is actually trending.

USA Today

CBO says sick folks in some states may never be able to get health insurance – 05/25/17
Article explores the new Congressional Budget Office report on the Affordable Care Act replacement; the report states that about one in six individuals who are sick or have suffered from chronic health conditions will pay more for health insurance that covers less, if they can even get insurance at all. Professor Craig Garthwaite says that conservative states are the most likely to opt out of ACA requirements.

Chicago Tribune

Should you buy a home in 2017? Here’s what 3 experts say – 05/24/17
Article offers advice from a financial planner, a real estate broker, and Professor Charles Nathanson about purchasing a home in 2017; although there are caveats, all three say that if you’re financially stable, it’s best to make a purchase before the year is over. “Historically, when prices have been rising in, say, the previous year, they usually continue to rise at least for the next year, about maybe 70 percent as much as they did the previous year, on average,” said Nathanson.

CNBC.com

CBO’s report card on Obamacare repeal bill could add more fuel to health-care debate – 05/24/17
Article explores the Obamacare repeal bill, noting that previous versions of the bill were expected to result in 24 million more people being uninsured, and that the House may have to re-vote on the GOP bill if the new Congressional Budget Office report does not show large enough budget savings. The article includes an interview with Professor Craig Garthwaite, who does not expect the new report to significantly impact the debate over the bill.

Financial Times

The academics who study the secrets of work – 05/24/17
Article asks five leading business school professors who specialize in researching the world of work to nominate the academic peers with the most innovative and original research on the professional future. Wharton professor Adam Grant nominates Professor Nicole Stephens for her work on the impact of students’ social background at universities and socio-economy diversity in the workplace.

The Wall Street Journal

The Morning Risk Report: Stock Options Flagged as Superior Long-Term Incentive – 05/24/17
Article discusses research by Professor David Matsa that suggests the awarding of stock options may compare favorably with restricted stock. The research indicates that options-based compensation gives managers greater incentive to make risky decisions that could potentially lead to higher corporate returns.

Chicago Tribune

Meet the Kellogg MBA students whose RompHim broke the Internet – 05/23/17
Article features a Q&A with ACED Design, the team of Kellogg students behind the RompHim romper for men. The group’s Kickstarter campaign was created for its pastel-colored, one-piece shorts outfit for men and quickly went viral, garnering posts on late-night talk show mentions and a “Saturday Night Live” Weekend Update segment. The team of four students includes Chip Longenecker, Elaine Chen, Alex Neumann, and Daniel Webster-Clark.

Harvard Business Review

Research: How You Feel About Individualism Is Influenced by Your Social Class – 05/22/17
Article co-authored by Professor Nicole Stephens discusses her research on agency and social class. The ongoing body of research demonstrates that individuals from working-class backgrounds tend to understand themselves as interdependent with and highly connected to others, while people from middle and upper class contexts tend to understand themselves as independent and separate from others.

LinkedIn

Leadership through service: Three key lessons from Kellogg Board Fellows – 05/22/17
Article written by Mike Resman '17 about his time serving on the board of The Night Ministry, as part of the KBF Program.

The Washington Post

How to be a better networker for people who hate networking – 05/22/17
Article offers tips for becoming an effective networker, such as making the time and the budget, joining social groups, always following up, and always saying thank you. The article cites Professor Brian Uzzi’s research on “superconnectors,” or one’s friends who are the most socially connected. Reaching out to these “superfriends” is helpful for network expansion.