China Currency Manipulation—All’s Well That Ends Well? – 04/14/17
Article by Adjunct Professor Phil Levy explores President Donald Trump’s announcement that China will not be manipulating its currency, which runs counter to his previous stance on China’s trade practices. Although this policy is considered better among many Trump skeptics, this switch will likely add to the ongoing loss of trust in our political leaders.
Science Says This Is The 1 Elusive Trait That All Great Leaders Have – 04/13/17
Article examines the work of Professor Loran Nordgren, who theorizes that the most commonly shared quality among successful leaders is interpersonal warmth. “Just as it pays to consciously demonstrate one’s own competence—by accepting challenging projects, say, or solving an issue without being asked—it helps to be more proactive, even strategic, about expressing warmth” said Nordgren. Professor Nordgren’s research was also featured in Business Insider.
The King Customer Paradox: The More Empowered, The More We Lose Control – 04/10/17
Article by Professor Robert Wolcott explains the importance of what he refers to as the “king customer paradox,” in which consumers are simultaneously becoming more powerful and losing control. As technologies and services become more intrusive in order to satisfy hard-to-please customers, Wolcott argues that it is our personal responsibility to determine whom to trust and what to pay attention to.
The Globe and Mail
Ahead of the curve – 04/07/17
Article discusses Kellogg’s new Global Hub, emphasizing the partnership between Dean Sally Blount and architects from the Canadian firm KPMB. The article highlights the curved design of the building, which allows for an “excessively public” and collaborative atmosphere.
Pepsi pulls controversial Kendall Jenner ad after widespread backlash – 04/05/17
Article discusses the backlash Pepsi is currently facing following the release of their latest ad, quoting Professor Tim Calkins on how the message missed its mark widely with its target audience. "There's an issue with authenticity…The reason this one is getting people riled up is that it comes across as so inauthentic at a time when authenticity is so important, particularly for young people.”