Kellogg in the News

Chicago Tribune

Although in big trouble, United around for the long haul – 04/14/17
Article explains how United Airlines will suffer but ultimately survive its recent PR crisis, quoting Professor Neal Roese, “Everyone needs to know the brand is about (being) friendly and safe.”


China Currency Manipulation—All’s Well That Ends Well? – 04/14/17
Article by Adjunct Professor Phil Levy explores President Donald Trump’s announcement that China will not be manipulating its currency, which runs counter to his previous stance on China’s trade practices. Although this policy is considered better among many Trump skeptics, this switch will likely add to the ongoing loss of trust in our political leaders.

Associated Press

Phones and social media turn consumers into whistleblowers – 04/13/17
Article discusses the recent United scandal and how customers can use their smartphones to record corporate screw-ups and post them to social media. Professor Lakshman Krishnamurthi is quoted on the importance of companies having a plan for hypothetical PR crises. “Have a couple things planned, what we should do if ‘x’ happens and what we should do if ‘y’ happens.” Coverage on this topic also appeared in and The Washington Post.


Selling Through Subscription Is Tougher Than It Looks – 04/13/17
Article by Adjunct Professor Harold Sirkin explores the risks and challenges of succeeding as a business in the subscription-box industry, including limited potential for growth and strong competition.


Science Says This Is The 1 Elusive Trait That All Great Leaders Have – 04/13/17
Article examines the work of Professor Loran Nordgren, who theorizes that the most commonly shared quality among successful leaders is interpersonal warmth. “Just as it pays to consciously demonstrate one’s own competence—by accepting challenging projects, say, or solving an issue without being asked—it helps to be more proactive, even strategic, about expressing warmth” said Nordgren. Professor Nordgren’s research was also featured in Business Insider.


Why Investors Should Think Twice Before Buying Into Tesla – 04/11/17
Article by Professor Mohan Sawhney explains the four varying narratives of Tesla’s valuation, arguing that investors need to understand all of them and choose which one to bet on. Sawhney notes that it could take 10 or more years for Tesla investors to know whether the company will turn a profit.


The rise of ETFs may be a cause of record-low volatility – 04/10/17
Article features input from Professor Ian Dew-Becker regarding the relationship between equity volatility and economic volatility.

Crain's Chicago Business

Big residential brokerage sees local sales volume decline for third year – 04/10/17
Article reports that Chicago-area sales volume dipped about 2 percent last year at Berkshire Hathaway HomeServices KoenigRubloff Realty Group. Quotes Professor Tim Calkins, who says that not only would homeowners be reluctant to list with a company that isn't rising like its peers, but also, competitors "will use that to sell against you.”


The King Customer Paradox: The More Empowered, The More We Lose Control – 04/10/17
Article by Professor Robert Wolcott explains the importance of what he refers to as the “king customer paradox,” in which consumers are simultaneously becoming more powerful and losing control. As technologies and services become more intrusive in order to satisfy hard-to-please customers, Wolcott argues that it is our personal responsibility to determine whom to trust and what to pay attention to.

The Globe and Mail

Ahead of the curve – 04/07/17
Article discusses Kellogg’s new Global Hub, emphasizing the partnership between Dean Sally Blount and architects from the Canadian firm KPMB. The article highlights the curved design of the building, which allows for an “excessively public” and collaborative atmosphere.


Perfectly Nice Policies, With Less-Nice Side Effects – 04/06/17
Article explores unintended negative consequences of government intervention, referring to research by Professor Benjamin Friedrich that found mortality spikes among elderly patients in nursing homes as a result of Denmark’s new paid family leave benefit.


The 5 Worst Things You Could Say to a Venture Capitalist – 04/06/17
Article by Adjunct Lecturer Mark Achler discusses five examples of what not to say to a venture capitalist when pitching your company.

Chicago Tribune

Pepsi pulls controversial Kendall Jenner ad after widespread backlash – 04/05/17
Article discusses the backlash Pepsi is currently facing following the release of their latest ad, quoting Professor Tim Calkins on how the message missed its mark widely with its target audience. "There's an issue with authenticity…The reason this one is getting people riled up is that it comes across as so inauthentic at a time when authenticity is so important, particularly for young people.”

Clear Admit

Kellogg Unveils New Global Hub, Doubles Down on Its Collaborative Culture – 04/04/17
Article highlights Kellogg’s new Global Hub and includes perspective from Associate Dean of MBA Operations Matt Merrick on how the building will impact student culture. The Global Hub’s opening was also covered in Clear Admit (photo slideshow), Canadian Architect and Curbed Chicago.

Chicago Tribune

Equal Pay Day is a reminder of the importance of negotiating a salary – 04/03/17
Article discusses how Equal Pay Day should serve as a reminder of the importance of negotiating a salary, quoting Professor Victoria Medvec on how negotiating is much more effective when you focus on the needs and interests of the other side rather than your own.


Why It’s Still Trump’s Fault if Obamacare Fails – 04/02/17
Article by Professor Craig Garthwaite explains how the GOP continues to create uncertainty for insurers, which in turn will create a very real consequence of the political gamesmanship over health care, raising the possibility that insurers will leave the marketplaces altogether.

Poets & Quants

Kellogg’s Global Hub: A Home With A Little Inspiration From Steve Jobs – 03/31/17
Article reports on the opening of Kellogg’s Global Hub, including the design aspects, the enhanced student experience, and the fact that it represents the success of Kellogg’s seven-year plan. Coverage also appeared in Poets & Quants (photo slideshow), Poets & Quants (podcast), The Daily Northwestern, Chicago Inno and Forbes.


Virtual Reality, Sex And Chocolate Cake: Desire In A Post-Virtual World – 03/30/17
Article by Clinical Professor Robert Wolcott and Professor Moran Cerf explores how invisible interfaces and intelligence-to-intelligence communication technologies have the potential to transform the human experience.


NAFTA And The Four Level Game – 03/30/17
Article by Adjunct Professor Philip Levy explains how for any White House, trade presents a complicated diplomatic challenge, but for President Trump, things are even more complicated, highlighting four levels he must navigate.


The Blaming, Blocking And Belittling Behavior Of Today's So-Called Leaders – 03/30/17
Article by Dean Sally Blount explains how the words “leader” and “leadership” are often overused in today’s society, and redefines how the words should be used in the American vernacular.