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Kellogg in the News

Huffington Post

GoDaddy and High Speed Marketing – 02/02/15
Article by Professors Tim Calkins and Derek Rucker discusses why companies must listen to discussion about their brands in the digital world, monitor the broader environment and understand what their brands represent.

Huffington Post

2015 Super Bowl Ads: The Best and Worst – 02/02/15
Article by Professors Tim Calkins and Derek Rucker explains why ads by McDonald’s, Coca-Cola, Fiat Chrysler and Budweiser/Bud Light succeeded while Squarespace and Heroes Charge missed the mark.

The Wall Street Journal

McDonald’s CMO Deborah Wahl Talks Super Bowl “Lovin’” – 02/02/15
Quotes Professor Derek Rucker, who said, “McDonald’s has been trying to figure out what their position is and how to get back in the hearts and minds of consumers. I thought their execution [at the Super Bowl] was a nice effort to do it.”

The Wall Street Journal

Many Super Bowl Commercials Were Sobering and Heartfelt – 02/02/15
Quotes Professor Tim Calkins, who said that Mophie’s ad was “charming” and did “a nice job of breaking through the clutter.”

Yahoo! Sports

Watch 2015 Super Bowl Ads on Tumblr – 02/01/15
Quotes Professor Tim Calkins, who said, “If you're waiting to show your commercial this year, you have to be very confident that you're good enough to attract attention just on game day.”

Poets & Quants

What business school is really like – 01/31/15
Article reports on student experiences at Kellogg, Harvard and Cornell based on three student blogs. A Kellogg student cited his classmates as his top reason for loving the school. Also appeared in Business Insider.

U.S. News & World Report

Students, Professors Ready to Grade Super Bowl Commercials – 01/31/15
Article reports on Kellogg’s Super Bowl Advertising Review. Quotes Professor Derek Rucker, who said, “At Kellogg, we want to give students experiential learning lessons. What better place to use advertising lessons than to look at Super Bowl ads?"

CNN Money

Is this the Super Bowl's next GoDaddy? – 01/30/15
Quotes Professor Derek Rucker, who said that Outpost.com’s 1998 commercial only talked about the company’s name, which helped increase awareness but didn’t explain why consumers should care.

Fortune

4 Super Bowl ads that nailed it! – 01/30/15
Article by Professors Tim Calkins and Derek Rucker highlights four of the most memorable Super Bowl ads from the past 10 years.

Fortune

Expect lots of puppies, little cleavage in Super Bowl ads – 01/30/15
Quotes Professor Moran Cerf who said that the way men and women react to advertisements is converging more and more every year. In other words, there really are no “advertisements for men” or “advertisement for women” anymore.

Huffington Post

Social Media and the Super Bowl: How Has Technology Changed Super Bowl Advertising? – 01/30/15
Article by Professors Tim Calkins and Derek Rucker explains how the rapid advance in online and social media platforms has created additional venues for brands to maximize their Super Bowl investments before, during and after the game.

Time

The Ad That Changed Super Bowl Commercials Forever – 01/30/15
Quotes Professor Tim Calkins, who said, “Super Bowl advertising has changed fundamentally. It’s gone from being a one-time event to a months-long marketing campaign.”

Reuters

Dads, pups, Kardashian battle for Super Bowl ad buzz – 01/29/15
Quotes Professor Tim Calkins, who said, “We are going to see safe humor and advertisers sticking with broadly popular themes.”

Fortune

GoDaddy pulls Super Bowl puppy ad -- but was it a mistake? – 01/28/15
Quotes Professor Derek Rucker, who said, “How much volume do you get from the additional attention versus how much do you lose by the offense? If consumers start to hate your brand more than they like it, the more attention you draw to yourself, it’s worse for your brand.”

NBC Nightly News with Brian Williams

This Year's Super Bowl Ads Are a Battle of the Puppies – 01/28/15
Quotes Professor Tim Calkins, who said, “How do you make your brand and your business so interesting that people want to get on Facebook and want to get on Twitter and they want to talk about it?”

Poets & Quants

Need for Speed Drives New Stern P/T MBA – 01/28/15

Article reports on Stern’s new, two-year part-time MBA program. It’s essentially the same as the school’s regular part-time MBA program, but comes with a recommended schedule that maps out the required coursework, and spots for electives, over the two years. Article notes that Kellogg’s part-time MBA can be completed in less than two years. Quotes Betsy Ziegler, associate dean of MBA programs.

Built In Chicago

Your brainstorming sessions leave ideas on the table: How an app is changing that – 01/27/15
Article reports on Professor Loran Nordgren’s app, Candor, which makes brainstorming sessions more efficient by collecting everyone’s ideas before the discussion begins. Nordgren said that private data collection reveals a wider variety of opinions.

Fortune

4 Super Bowl ads that should have never aired – 01/27/15
Article by Professors Tim Calkins and Derek Rucker evaluates Super Bowl commercials where advertisers lost sight of strategy in an effort to be creative and break through the clutter.

Chicago Tribune

Illinois Innovation Index points to strong activity from universities – 01/26/15

Quotes Professor Linda Darragh, who said, “The whole way we teach entrepreneurship has changed radically in the past few years.” Article reports that Kellogg and Booth offer students close proximity to high-level science breakthroughs and potential business opportunities elsewhere in the universities.

CMO.com

Monday Morning QBs From Northwestern Set To Rate Super Bowl Ads – 01/26/15
Q&A with Professors Tim Calkins and Derek Rucker about why the Super Bowl is the biggest day of the year for marketers, how digital media has enhanced its importance and the advertising trends they expect to see this year.