Kellogg in the News


This Design Change Could Transform the iPhone as We Know It – 12/05/17
Article written by Professor Mohanbir Sawhney discusses how Apple recently acquired a patent for flexible folding display that could bring together form and function for next-generation iPhones, iPads, and Apple watches.


What Indie Beauty Companies Can Teach Entrepreneurs About Scaling – 12/04/17
Article takes a look at Indie beauty companies and what they can teach big companies, noting that you shouldn’t throw hundreds of options at customers -- too many can quickly backfire. According to research from Kellogg, the phenomenon of “choice overload” can leave customers dissatisfied with their final choices -- or, worse, can cause them to abandon their shopping altogether.

Jason Jennings

Ep. 155 Three Recruitment Secrets That Will Make You Better At What You Do – 12/04/17
Podcast features Adjunct Lecturer Jeff Hyman as he discusses three recruitment secrets to make you stand out in the talent search.

The Washington Post

CVS agrees to buy Aetna in $69 billion deal that could shake up healthcare industry – 12/03/17
Article discusses that CVS Health has agreed to buy Aetna in a $69 billion acquisition, quoting Professor Craig Garthwaite on the implications. “They’re going to be able to offer you a better-functioning insurance package. There’s some sense in which we’re seeing a reshuffling of the organizational structure, such that insurers are owning providers.” Also covered in: Vox, Bloomberg, NPR, Chicago Tribune, New York Times, Bloomberg, CNN, New York Times, Chicago Tribune, New York Times.


U.S. Senate tax bill accomplishes major Obamacare repeal goal – 12/02/17
Article explains how the tax overhaul passed by the U.S. Senate repeals the requirement that all Americans obtain health insurance, quoting Professor Craig Garthwaite on the plan’s affect on Obama’s Affordable Care Act. “It’s going to take a bunch of health people out the the insurance market,” says Garthwaite. “[Obamacare] is going to collapse even more now.” Also covered in: U.S. News & World Report, Newsweek, Business Insider, Yahoo! Finance.


Can 6-Seconds Advertisements Work? – 12/01/17
Article by Professor Derek Rucker discusses whether or not 6-second advertisements can be effective communication strategies for brands, noting the various advantages and disadvantages of this type of advertising.

Harvard Business Review

How to Control Your Emotions During a Difficult Conversation – 12/01/17
Article about navigating difficult conversations references advice from Professor Jeanne Brett, who suggests visualizing your coworker’s words going over your shoulder, not hitting you in the chest.

The Wall Street Journal

Shoppers Say They Hate Christmas in October, but Stats Show They Don’t – 12/01/17
Article explains how in the give-and-take between consumers and retailers, bargains are to be had increasingly early in the season, with stats showing that that many people start their holiday shopping as early as October. Quotes Professors Eric Anderson and Lakshman Krishnamurthi.

Chicago Tribune

The office holiday party gets toned down amid a national conversation on workplace harassment – 11/30/17
Article discusses how concerns over sexual harassment, budgets and employee lifestyles means many firms' holiday parties will be toned down, quoting Professor Nicholas Pearce, who says that companies that cancel holiday parties in the wake of high-profile sexual harassment claims may send a message that they were not vigilant enough before the issue became a topic of public discussion.

Harvard Business Review

How to Navigate the Politics of an Innovation Project – 11/30/17
Article by Professor Brian Uzzi discusses how if you’re trying to get your idea through your company’s approval process, you should follow four key steps to use these politics to your advantage.


All Muslims are often blamed for single acts of terror. Psychology explains how to stop it. – 11/30/17
Article cites research by Professor Nour Kteily, which offers tantalizing clues for how to break the cycle of collective blame and retribution that often fuel conflict.

Poets & Quants

MBA Programs Edging Closer To Gender Parity – 11/29/17
Article takes a look at how gender parity is closer to becoming a reality in business schools, noting that Kellogg has seen growth to 42% women. This is due to encouraging more women to apply and enroll.


Harry’s, And How To Lead By Following – 11/27/17
Article by Adjunct Lecturer Paul Earle discusses how being later to a market, but being the best is usually much more beneficial and better than being their first, profiling the razor delivery company Harry’s as a prime example.


It Turns Out Trump’s Tax Plan Is Bad for Businesses Too – 11/27/17
Article by Professor David Besanko discusses the tax reform plan proposed by President Trump and congressional Republicans’, noting that although most analysts have said that the GOP plan is business friendly, it is actually bad news for the private sector and it will hinder business. The plan will ultimately lead to additions to the federal deficit, which will lead to economic stagnation.


5 books from 2017 that these authors think you should read – 11/24/17
Video clip highlights five of authors Daniel Pink and Ann Patchett’s favorite books of 2017, featuring “The All or Nothing Marriage” by Professor Eli Finkel. Pink says, “Finkel’s big point here is that while the institution of marriage, in general, in America is declining, the best marriages today are better than any time in history.

Financial Times

Should you enrol on a technology MBA course? – 11/22/17
Article discusses the growing popularity of 1Y MBA programs, quoting Associate Dean Matt Merrick on how “enrollments to the one-year MBA have risen by 60-70 percent over the past six years” at Kellogg.


Learning to code will eventually be as useful as learning Ancient Greek – 11/22/17
Article by Professor Robert Wolcott explains that learning to code may not be as useful as was once imagined, noting that understanding how technology works is much more important.

The Hill

Puerto Rico isn't that far despite what words might be used to describe it – 11/22/17
Article by Professor Rima Toure-Tillery discusses her research, which found that describing a place as “nearby” or “far away” has an influence on people’s willingness to help a place in times of need.


How To Use Neuroscience To Improve Your Career – 11/21/17
Article features Professor Moran Cerf as he discusses the keys to career and business success that are already inside your brain, noting that time of day impacts your decision-making and go on vacation without packing work.

Business Insider

Advertisers can target you psychologically based on a single Facebook like, study finds – 11/20/17
Article explains how a new study finds one Facebook like is all it takes for advertiser to tailor ads to your psychological profile, quoting Professor Moran Cerf that minor tweaks can substantially increase the chances you’ll click on an ad and buy the product.