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Kellogg in the News

Harvard Business Review

How Consumers Understand (and Misunderstand) Pricing Cues – 04/01/15
Article reports on a study by Professor Alexander Chernev that describes three signals retailers need to understand and manage in order to avoid sending incorrect cues: high volume equals low cost, frills equals high cost and unconventional products equals high cost.

Harvard Health Publications

Everywhere, hospitals are merging — but why should you care? – 04/01/15
Article quotes Professor Leemore Dafny regarding hospitals merging all across America. Dafny believes that there is too much market power concentrated in the hands of too few large providers.

Inc.

American Entrepreneurship Is Actually Vanishing. Here's Why – 04/01/15
Article looks at the decline of entrepreneurship and startup creation in America but notes that millennials are primed for entrepreneurship. An informal Inc. survey of top business schools showed that interest in entrepreneurship programs are steady and in some cases growing substantially, and specifically calls out that enrollment in Kellogg entrepreneurship courses has more than doubled from 2011 to 2014.

USA Today

Bill Simmons Was the Subject of a Graduate Business School Case Study at Northwestern – 04/01/15
Article quotes Professor Brayden King, who authored a case study on Bill Simmons and his time at ESPN, and describes the class discussion that took place about the case during the Power in Organizations: Sources, Strategies, and Skills course.

Crain’s Chicago Business

Mesirow CEO re-ups for five more years – 03/31/15
Article quotes Professor David Stowell on Mesirow Financial Holdings Chairman and CEO Richard Price being around for another five years at the age of 67 as the company tries to find his successor, and says although unusual, it’s not unprecedented.

WGN Radio

Wintrust Business Lunch 3/30/15: Frank Sennett, Amy Guth and Loran Nordgren on brainstorming – 03/31/15
WGN Radio speaks to Professor Loran Nordgren about the brainstorming app Candor and his views on why brainstorming doesn't really work.

Chicago Tribune

Executives' Club event: Divvy, Uber, 'brat kicking' and disruption – 03/26/15
Article notes a panel moderated by Lecturer Dean DeBiase: “The Sharing Economy: Rise of the Collaborative Consumer,” at The Executives' Club of Chicago's Leadership Circle Program at Mesirow Financial. Panelists discussed the roles that disruption and crowdfunding sites such as Kickstarter play in the sharing economy.

Chicago Tribune

Economist Innovation Forum tackles disruption among dinosaurs – 03/26/15
Article quotes Professor Robert Wolcott, who served as a panelist discussing the current state of disruption in The Economist’s Innovation Forum in Chicago. There can be drawbacks in being too quick to release a new product or service because it's likely that the first idea is not your best idea, he said.

Economist

A flagging model – 03/26/15
Article quotes Professor Lauren Rivera on the hiring biases inherent in elite firms. “Evaluators relied so intensely on ‘school’ as a criterion of evaluation not because they believed that the content of elite curricula better prepared students for life in their firms…but because of the perceived rigor of the admissions process,” she said.

HBO

Real Sports With Bryant Gumbel – 03/24/15
Video interview includes a segment with Professor David Dranove on HBO Real Sports with Bryant Gumbel. A subscription to HBO Go is needed to access the content.

Business Insider

9 science-backed tactics for winning a negotiation – 03/23/15
Article quotes Professor Leigh Thompson on the “anchoring effect” in salary negotiation. If you start high, the hiring manager may adjust the figure down slightly. But that's typically a stronger position than starting low and trying to negotiate up, she said.

Chicago Tribune

Contact lens pricing under debate in Springfield – 03/23/15
Article quotes Professor Eric Anderson on the contact lens minimum pricing issue under debate in Illinois. Manufacturers of durable goods often set minimum prices so higher-end stores can compete with Amazon and Wal-Mart, he said.

Fortune

GoDaddy's latest attempt to escape its sexist reputation – 03/23/15
Article quotes Professor Derek Rucker on GoDaddy’s process to eliminate its sexist reputation. Revamping the way the public sees a company requires “a series of actions over time,” he says. In some cases, it may also require the firm to tackle the issue head-on, publicly acknowledging the problem and explaining how it’s changed.

Fortune

Why Starbucks has no business talking about race – 03/23/15
Article written by Professor Tim Calkins discusses the validity of the Starbucks “race together” campaign. Taking up issues that do not have a direct business impact or support company values is asking for trouble, the article says.

Chicago Tribune

Chicago lags on international tourism, 'still dealing with Al Capone' – 03/20/15
Article reports on Chicago’s lag in international tourism and quotes Professor Bobby Calder, who says that "Chicago is still, at best, a mystery to foreign tourists. We're still dealing with Al Capone, even in 2015."

Wall Street Journal

50 Million Users: The Making of an ‘Angry Birds’ Internet Meme – 03/20/15
Quotes Professor Shane Greenstein on “Internet exceptionalism,” the idea that Internet businesses don’t follow the same set of economic principles that govern other kinds of business.

Inc.

The Most Important Thing Entrepreneurs Fail to Do – 03/19/15
Article quotes Professor Harry Kraemer on a common failure of entrepreneurs: establishing values-based leadership. It begins with the individual, regardless of title or position, and a commitment to become one's "best self,” he said.

New York Times

In the Age of Information, Specializing to Survive – 03/19/15
Quotes Professor Benjamin Jones on the response to the explosion of information that has transformed modern scholarship and innovation: the rise of intense specialization and teamwork.

Fortune

The art of listening: how McDonald’s is cleaning up its image – 03/17/15
Article by Professor Harry Kraemer argues that McDonald’s decision to only serve antibiotic-free chicken is a sign that executives are listening to customers and gaining a balance of perspectives. Achieving balance is a quality of values-based leadership.

Huffington Post

Are We Teaching Millennials to Be Amoral? – 03/17/15
Quotes Professor Brayden King, who said that corporations are now writing their ethics statements in a more "descriptive, rather than prescriptive" manner to entice future employees.