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Kellogg in the News


Thank Germany for Falling Prices of Solar Panels and Wind Turbines – 11/18/14
Article by Professor Harold Sirkin explains how Germany could become the prime tester of global renewable energy projects.

New York Times

The Thrill of the Hunt for Discount Prices – 11/18/14
Quotes Professor Kelly Goldsmith, who said, “We think we want all access, to know everything about everything in the consumer space. In reality, when we know everything about everything, it is exhausting.” Also appeared on Marketplace.


From Gross To Gourmet: A Tale Of Entrepreneurial Reinvention – 11/15/14
Article reports on the story of Levy Restaurants that Professor Lloyd Shefsky tells in his book, Invent, Reinvent, Thrive.

Chicago Tribune

Top workplaces fight hard to keep top talent – 11/13/14
Quotes Professor Brenda Booth, who said, “Money is one thing, but sometimes an employee will stay even if the compensation isn't so great if they feel valued and they feel like they're moving in the right direction and growing as a person.”


The Sum Of All The Business School Rankings – 11/13/14
Article reports on the instability and possible insignificance of business school rankings by looking at the long term trends in various publications’ rankings of Harvard, Stanford, Wharton, Booth, Sloan, Columbia and Kellogg.


McDilemma: Why McDonald's Needs a Relentless Relevance Strategy – 11/13/14
Quotes Professor Tim Calkins, who said, “Great brands are clearly defined. They’re for some people and not for others.”


Warren Buffett finds tax advantage in Duracell deal – 11/13/14
Quotes Professor Thomas Lys, who said, “Warren Buffett has an obligation to his shareholder. And that obligation is to pay as little as the code allows."

Poets and Quants

How Duke Achieved its No. 1 Rankin – 11/12/14
Article reports that Businessweek’s rankings are "an embarrassingly biased survey of recruiters or an oddball attempt to rank the intellectual capital of the faculty.” While the methodology change benefitted some schools, it penalized others, including Kellogg, Harvard and Ross.

Business Insider

New Study Reveals What It Takes For Women To Become Fortune 500 CEOs – 11/11/14
Quotes Dean Sally Blount, who said, “If we want our best and brightest young women to become great leaders, we have to convince more of them that their first job out of college ought to be in business, and they should be going for the big jobs regardless of what career they want to pursue."

Chicago Tribune

Verizon hopes to connect, get its message through – 11/11/14
Quotes Professor Tim Calkins, who said, “One way you elevate your brand is you create wonderful experiences. What Verizon wants to do is to elevate these experiences that delight people, and then people feel a real sense of affection for the brand."

Crain’s Chicago Business

Founder Equity tries new twist on venture fund model – 11/11/14
Quotes Professor Andrew Razeghi, who said that Lecturer Joe Dwyer and Lecturer Sean Johnson’s new company, which is part venture fund and part incubator, is innovative, relevant and helpful.

NPR Morning Edition

Chinese Shoppers Set Record for ‘Singles Day’ Shopping Spree – 11/11/14
Quotes Professor Alexander Chernev, who said that the Singles Day sales are unlikely to catch on in the U.S. because shopping days are relatively routine for Americans, compared with China's emerging middle class.

The Globe and Mail

How Kraft turned less into more – 11/11/14
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”


Nestle Pits Insiders in Competition to Become Next CEO – 11/10/14
Quotes Professor William Ocasio, who said that Nestle’s grooming of insiders may lead to “groupthink.”

The Economist

Dual MBAs: The world keeps coming to China – 11/10/14

Article reports that alliances between Western schools and Chinese universities are increasing and mentions Kellogg’s joint EMBA with Guanghua. The interest in China is partly due to the rising number of Chinese people taking the GMAT and the falling number of Americans taking the test.

Chicago Tribune

ISIS Power unplugs from name – 11/09/14
Quotes Professor Tim Calkins, who said, “The problem is that ISIS has really taken control of that brand. So any company that is using anything similar to that has a problem. People are very quickly going to connect the terrorist organization to that name."

Crain’s Chicago Business

Has co-working jumped the shark in Chicago? – 11/08/14
Quotes Professor William Bennett, who runs co-working space Level and said, “Our goal is not to outsource for larger companies. But when I talk to them, it sounds like a lot of them are trying to figure out how to be more creative and attract more vibrant groups of employees.”

Chicago Tribune

Risky bonds prove costly for Chicago Public Schools – 11/07/14
Quotes Chair of the Finance Department Kathleen Hagerty, who said, “There's always a reason why these deals offer cheaper rates. The investment banks are smart, and they aren't doing you any favors."

Harvard Business Review

Research: How Female CEOs Actually Get to the Top – 11/06/14
Article quotes Dean Sally Blount, who said, “If we want our best and brightest young women to become great leaders…we have to convince more of them that … they should be going for the big jobs.”


A Reasonable Energy Plan to Keep the Economy Humming – 11/05/14
Article by Professor Harold Sirkin argues for an energy plan with increased transparency, better monitoring of methane emissions and infrastructure investment.