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Kellogg in the News

Harvard Business Review

The Pros and Cons of Doing One Thing at a Time – 01/20/15
Article reports on research by Professor Nicola Persico that found that completing tasks sequentially is more efficient than working on many tasks at once. In a study of Italian judges, heavy jugglers took longer to complete their portfolios and were less likely to complete their cases in a given time period.

Chicago Tribune

TurboAppeal aims to take the turbulence out of property-tax appeals – 01/19/15
Quotes Lecturer William Michael Bennett, who said, “I think the area is tremendously ripe for disruption. While it’s not rocket science, there’s certainly some complexity in understanding it. The average person doesn’t want to become an expert in property tax appeals.”

New York Post

These 5 tools will keep you from going crazy at work – 01/19/15
The list includes Professor Loran Nordgren’s app, Candor. “When you decouple the generation of ideas from the evaluation of ideas, you come up with better, more creative solutions, and you cut meetings in half,” Nordgren said.

Chicago Tribune

From the community: DeVry Education Group’s EdTech Incubator kicks off at Chicago’s 1871 – 01/16/15
Article mentions that Lecturer Dean DeBiase moderated a panel event at the kickoff.

Chicago Tribune

The Friday Exit: Put smarter brainstorming on your to-do list – 01/16/15
Quotes Professor Loran Nordgren, who said, “The way the human mind works is, once one idea gets put out, it activates related concepts in other people’s minds. What you see is low diversity of ideas.”

Harvard Business Review

How We’ll Really Feel if Robots Take Our Jobs – 01/16/15
Article reports on research by Professor Adam Waytz that found that people are more opposed to robots performing jobs that require emotional intelligence than jobs that require rational thinking.

Chicago Tribune

Why your company might want to rethink the way it generates ideas – 01/15/15
Q&A with Professor Loran Nordgren about why the “private data collection” technique is more efficient than brainstorming and how his app, Candor, helps facilitate the collection process.

Forbes

The No. 1 Predictor Of Career Success According To Network Science – 01/15/15
Article cites a study by Professor Brian Uzzi that found that the top performing academic studies had references that were 90 percent conventional and 10 percent atypical. People with open networks are more easily able to create atypical combinations.

Forbes

How To Use Super Bowl Advertising As A Platform For Growth – 01/15/15
Article by Professors Tim Calkins and Derek Rucker, who write that a Super Bowl ad can enhance consumer awareness for a new brand, disseminate new messaging for an existing brand and spark online discussion about new and existing brands.

The New York Times

Rethinking the Nail Salon by Glancing at the Starbucks Model – 01/14/15
Quotes Senior Fellow Sanjay Khosla, who said that MiniLuxe will need to take care not to lose sight of its original goals as it expands, which is where Starbucks went wrong.

Al Jazeera America

Study: More women on corporate boards, but gender gap persists – 01/13/15
Quotes Professor David Matsa, who said that companies with women on corporate boards do tend to hire more female executives, which is an “indication that women’s representation does matter, and there are real effects.”

Chicago Tribune

Lovin' McDonald's ads? If not, still a win for them to be noticed – 01/13/15
Quotes Professor Tim Calkins, who said, “It's hard to say something about McDonald's that people really notice. If there's one thing to be said about this current campaign, it's that people have noticed it and it has prompted a reaction.”

Crain’s Chicago Business

Illinois Medicaid penalizes another health plan – 01/13/15
Quotes Professor Joel Shalowitz, who said that the penalized plan must prepare to potentially be flooded with patients who choose the plan voluntarily.

CNN Money

McDonald's new ad: Brilliant or tasteless? – 01/12/15
Quotes Professor Tim Calkins, who said, “McDonald's is working very hard to rebuild its brand. Over the past couple of years it has taken a ton of hits. This new signs ad is incredibly heartwarming.”

Forbes

Create Your Corporate Values By Design, Not By Accident – 01/12/15
Article by Professor Robert Wolcott argues that nurturing corporate values that support long-term success requires vigilance and constant attention from leadership at all levels. Values should be explicit, thoughtful and authentic.

Poets & Quants

To Employers, A Perfect MBA Looks Like This – 01/12/15

Article reports on Businessweek and GMAC’s employer surveys, both of which found that employers most value communication skills in MBAs. Quotes Betsy Ziegler, associate dean of MBA programs, who said, “As we think about what majors we should be offering, and what collection of classes in general, thematically what themes we should be talking about, recruiters are at the core.”

Fortune

3 lessons every new leader should know – 01/10/15
Article by Dean Sally Blount advises people in leadership positions for the first time to recognize why they were picked, to build their teams and to find two or three good advisors.

International Business Times

Dzhokhar Tsarnaev Trial: Social Conservatives Who See Suspect As Non-White Likely To Judge Harsher – 01/07/15

Article reports on a study by Professor Nour Kteily that found that potential jurors who consider themselves social conservatives and who harbor feelings of superiority over criminals and outsiders are more likely to view the Boston Marathon bomber as non-white, in spite of his ethnic Caucasian background, and to demand harsher penalties. The Washington Post also reported on the study.

The Atlantic

Why Are So Few Black People Using Bitcoin? – 01/07/15
Quotes Professor Nicholas Pearce, who said, “For African Americans in particular, I think the issue with Bitcoin is that it stimulates arms-length transactions. In the African American community, by and large, people tend to be more relationship-oriented than transactionally-driven.”

Fortune

What successful women want in 2015 – 01/06/15
Article includes Dean Sally Blount’s goal of “inspiring growth in our people and teams: in terms of self-understanding, customer insight and market connectivity.”