Kellogg in the News

The New York Times

Diversity Makes You Brighter – 12/09/15
This article presents research by Kellogg Professor Edward Zajac, which found that people in diverse groups tend to perform better.

The Simple Dollar

Direct Sales in the Age of Social Media: The Good, the Bad, and the Ugh – 12/09/15
Quotes Professor Kent Grayson, who said, "We can say generally speaking that direct sellers are more outgoing, more extroverted than introverted. And yet I’ve seen some very successful quiet people who somehow have figured out their own way to be successful. The biggest thing is that you have to have a solid work ethic — you need to be comfortable being your own boss.”

Fortune

Why Boys Can Play With Barbie Dolls, Too – 12/08/15
Professors Tim Calkins and Derek Rucker wrote an article evaluating changing attitudes on gender in the US, and the benefits of moving away from gender-focused brand positioning. This article was also featured on Fortune.

Chicago Tribune

No boss, no overtime. Is this heaven? – 12/07/15
Zappos is trying out a new management policy that assigns workers to self-governing circles. Professor Harry Kraemer is quoted in this article saying the fundamental issue in the operation of a business is about unlocking the potential of each employee.

Fortune

How ‘Culture Fit’ Can Be a Shield for Hiring Discrimination – 12/07/15
This article cites Professor Lauren Rivera's study which found that job offers were strongly influenced by interviewers’ perception of fit, seeking similar "playmates."

INC

This Is the Real Key to Generating Creativity – 12/07/15
Article reports on research by Professor Loran Nordgren that found that people underestimate the impact of persistence on creativity.

Financial Times

A look back at 20 years of business education in the FT – 12/06/15
The Financial Times' business education team looks back on business school developments in the past two decades in light of its 20th anniversary. It mentions Kellogg's EMBA partnership model with WHU – Otto Beisheim School of Management as it recounts notable b-school milestones.

Harvard Business Review

How to Run a Meeting of People from Different Cultures – 12/04/15
Professor Jeanne Brett is quoted in this story on the difficulties of running multicultural meetings and offers ways to better the process.

Poets & Quants

Specialized Master’s Programs At The Top 50 B-Schools – 12/04/15
Poets & Quants aggregates a list of specialized master’s programs at Top 50 business schools, including Kellogg's Master’s in Management Studies program. Associate Dean of Operations Matthew Merrick is quoted emphasizing the positive feedback from alumni on the value of the MSMS degree.

Huffington Post

Dress Like the Professional You Claim You Are – 12/02/15
This article features a Kellogg study that found when people dress up for a role, they actually become better at it.

Huffington Post

Let's Stop Calling Anti-Muslim Bigotry 'Backlash' – 12/02/15
Article cites a study by Professor Nour Kteily that found that Americans perceive Muslims as less than fully human. Politics of fear dehumanize identity groups to justify racism.

Fortune

Why Investors Should Think Beyond Returns On Investments – 12/01/15
This article by Dean Sally Blount asks individuals to consider putting some investment money into a “social business” or social impact fund.

Harvard Business Review

Giving Up Is the Enemy of Creativity – 12/01/15
Article by Professor Loran Nordgren explores the benefits of persistence in creativity. Creative ideas are often generated after an initial period of thinking deeply about the problem, considering different ways to frame the problem and exploring different possible solution paths.

Entrepreneur

Do You Have What It Takes to Be a Social Entrepreneur? – 11/30/15
Quotes Professor Harry Kraemer, who says that values-based leadership is essential in social entrepreneurship, and gives three principles.

Poets & Quants

How They Got In & How You Can, Too – 11/29/15
Article summarizes the class profiles from the nation’s top business schools, including Kellogg.

Fortune

Why Washington is Tackling the Tax Inversion Problem All Wrong – 11/25/15
Political candidates are criticizing recent corporate inversions like Pfizer and Allergan's. This article cites a Kellogg study that shows that recent inversions are boosting revenue.

The Wall Street Journal

Corona’s Iconic Holiday Ad Returns to TV for 25th Year – 11/25/15
Professor Tim Calkins is quoted in this article on Corona's long-running holiday ad, saying that when brands stick with a piece of advertising for a long period of time, the creative becomes part of brand equity.

The Washington Post

Guardians of ‘Christmas cred’ reap publicity, donations – 11/25/15
Professor Brayden King is quoted in this article commenting on consumer habits, in this case for Christmas credibility campaigns.

Harvard Business Review

Why Creative People Are More Likely to Be Dishonest – 11/23/15
Article by Professor Maryam Kouchaki reports on research that shows creative thinkers tend to see themselves as more deserving than others, leading many of them to be dishonest. Her research examined when and why creative people feel entitled and act dishonestly and some business solutions.

Financial Times

Student and corporate demands shape curriculum – 11/22/15
B-schools are adding popular electives to their curriculums, from entrepreneurship to cyber security and big data. Dean Sally Blount is quoted, mentioning Kellogg's addition of 55 new electives in the past three years.