Kellogg in the News

Crain’s Chicago Business

The 12 best opinion pieces of 2016 – 12/22/16
Professor Craig Garthwaite’s article on EpiPen drug pricing was named one of the top 12 opinion articles published in Crain’s in 2016.

Quartz

There’s a simple way to safeguard your resume against class bias – 12/22/16
Article examines how as corporate hiring becomes more sophisticated, employers and applicants are getting savvy about resumes and CVs, citing research from Professor Lauren Rivera on how employers pick up clues about the wealth and social class of applicants, and it skews whom they hire.

Fortune

Trump’s Deals May Unintentionally Damage the US Economy – 12/21/16
Article by Professor Scott Baker discusses his research and highlights a potential cost of political gamesmanship: an increase in political risk and economic policy uncertainty. When companies are uncertain of how they will be treated under government policy — whether because they fear being singled out or because of pressure on a particular industry (such as manufacturing and keeping jobs in the U.S.)— that can undermine a company’s business strategies.

Harvard Business Review

Research: How Subtle Class Cues Can Backfire on Your Resume – 12/21/16
Article by Professor Lauren Rivera discusses her research on how coming from an advantaged social background helps only men when it comes to getting an interview or good job.

Clear Admit

Tech Hires Jump at Kellogg, 2016 MBA Employment Report Reveals – 12/20/16
Article interviews Liza Kirkpatrick, director of Kellogg’s CMC, regarding Kellogg’s recent employment outcomes report, which highlights a surge of graduates heading off toward technology firms—22 percent of the class, up from 15 percent last year.

Crain’s Chicago Business

The latest tool to sell a home: Virtual makeovers – 12/20/16
Article discusses the use of a real-estate tool called virtual staging and quotes Professor Tim Calkins on how enhanced, digitalized photos may be a necessity in the internet era.

Poets & Quants

Newest MBA Boys’ Club Isn’t What You Think – 12/20/16
Article talks about gender equality and gender equity clubs/organizations in MBA programs across the nation, citing Kellogg among other top schools for having enrolled a more than 40% women in their Two-Year Full-Time MBA Program.

Financial Times

A hands-on management style is reforming Buenos Aires schools – 12/18/16
Article discusses the hands-on management style of Esteban Bullrich, Argentina's education minister, who credits Kellogg for his ability to share and achieve goals at all levels of an organization, even a national network of schools. Quotes Matt Merrick, Associate Dean of MBA Operations, on Kellogg’s collaborative culture.

Bloomberg

Rigging Charge Exposes One Reason for Inexplicable Drug Pricing – 12/16/16
Article explores the topic of drug pricing, noting that inexplicable pricing is widespread in the U.S. market for generic antibiotics. Since 2012, list prices for tetracycline, which treats pneumonia and urinary tract infections, have soared to 170 times the old price. “It’s a market failure,” says Professor Craig Garthwaite.

Business Insider

A business school professor who managed 52,000 employees explains the 15-minute ritual that made him a better leader – 12/16/16
Article explains how leadership demands periods of restraint and consideration, quoting Professor Harry Kraemer on how leaders must regularly turn off the noise and ask themselves what they stand for and what kind of an example they want to set.

Financial Times

Start-ups in Chicago find that focus on B2B clients pays off – 12/15/16
Article quotes Professor Linda Darragh on the topic of startups in Chicago, saying the diversity of Chicago’s economy — in which no industry accounts for more than about 15 per cent of city GDP — is a leading driver.

Quartz

Drinking beer is saving lives in Russia – 12/15/16
Article highlights recent research by Professor Lorenz Kueng, who found that the decades-old government restrictions inadvertently taught some consumers to permanently prefer light alcohol over hard alcohol. This change, along with subsequent changes in the alcohol market following the collapse of the Soviet Union, increased male life expectancy today and is projected to continue to do so in the future.

The Washington Post

The shipping industry is poised for massive upheaval. Can FedEx weather the storm? – 12/15/16
Article discusses challenges faced by the shipping industry, quoting Professor Russell Walker on how drone delivery will be the future of what we experience as consumers.

Poets & Quants

Why High Ranking Matters In High School — And Beyond – 12/14/16
Article features the research of Professor Jörg Spenkuch, which examines how a student at the top of his or her class in a less competitive school might be average, or even below average, after transferring to a more competitive school.

Fortune

What the Breitbart-Kellogg Feud Says About the Next Era of American Politics​ – 12/13/16
Article by Professor Brayden King discusses Kellogg Co.’s decision to pull all advertising from the right-wing website Breitbart, and Breitbart’s response in calling for a boycott of Kellogg’s products. “When orchestrated by a political machine, boycotts are a divisive and manipulative tool that can lead to a clear abuse of power,” he wrote.

Inc.

The 1 Book You Need to Keep on Hand to Make Your Brand Stand Out – 12/12/16
Article cites perspective from Professor Philip Kotler on the topic of branding: "If you are not a brand, you are a commodity. Then price is everything and the low cost producer is the only winner."

Poets & Quants: We See Genius

The Growing Demand For Social Impact Education – 12/12/16
Article by Professor Liz Livingston Howard discusses how universities are rising to the call of more social enterprise education.

The Wall Street Journal

Big Four Accounting Firms Show Fewer Problem Audits​ – 12/12/16
Article reports that the Big Four accounting firms in the U.S. appear to be getting better at avoiding problems with their audit, quoting Professor Daniel Aobdia.

Forbes

Patek Philippe Celebrates 20 Years of Its Iconic Advertising Campaign – 12/09/16
Article discusses the merits of Patek Philippe’s famed advertising campaign that took the world by storm when it was launched in 1996, quoting Professor Tim Calkins.

Bloomberg

A Better Theory to Explain Financial Bubbles – 12/08/16
Article explores another theory to explain financial bubbles, citing research by Professor Charles Nathanson. In their research, people decide how much a house is worth by making a guess about how much people will want to live in the area in the future. If buyers expect local demand to increase, it makes sense to pay more for a house, since the influx of other buyers will then drive up prices.