Kellogg in the News

New York Times Magazine

The Next Crisis: Public Pension Funds – 06/21/10
The article highlights a study on the funding status of state-sponsored pension plans, co-authored by Associate Professor of Finance Joshua Rauh.

Arizona Daily Star

Rosemont stressing copper's greenness – 06/20/10
From the article: The young girl stands in the sunshine, holding a solar panel, a symbol of a new copper mine's environmental promise. The slogan above her blond pigtails calls Rosemont Copper "A Bridge to a Sustainable Future." The company's position: "Copper is the essential element to a green economy." This message comes from a full-color flier Rosemont has published about the open-pit mine it wants to build in the Santa Rita Mountains, about 30 miles southeast of Tucson. The same image and slogan top the home page of Rosemont Copper's website. The message's essence is not controversial. It is widely agreed that hybrid cars and wind turbines use a lot of copper, as do conventional cars and electric turbines, and that in some cases more copper is used in green products. But how the message is used - to win support for Rosemont - has drawn criticism from opponents of the plan to mine 220 million tons of copper ore yearly...."What they're trying to do is change the debate from being about environmental damage to being about the bigger picture," said Tim Calkins, a clinical professor of marketing at Northwestern University's Kellogg School of Management asked to review the effort. Rather than just defending the proposed mine's advanced environmental qualities, Calkins said, "they're playing offense." In branding, he said, "unless you are proactive, you can lose control of the discussion."

Boston Globe (also appeared in The Week Magazine)

The best vacation ever – 06/20/10
The article notes a study on a person's emotional state before, after and during one's vacation, co-authored by Jay Gerber Professor of Dispute Resolution & Organizations Leigh Thompson.

New York Times

In Budget Crisis, States Take Aim at Pension Costs – 06/19/10
The article notes a study on the funding status of state-sponsored pension plans, co-authored by Associate Professor of Finance Joshua Rauh.

The Guardian (UK)

Envy in the workplace: Jealous guise – 06/19/10
The article highlights a study on when people envy others in the workplace and its effects, authored by J. Jay Gerber Professor of Dispute Resolution & Organizations Leigh Thompson and Visiting Associate Professor of Management & Organizations Tanya Menon.

Bloomberg BusinessWeek

The Most Damaging U.S. Deficit: Trust – 06/18/10
The article notes the Financial Trust Index (Wave VI results), co-authored by Professor of Finance Paola Sapienza.

Financial Times

Something for the weekend – 06/18/10
A profile of a study on status distinctions within nightclubs, authored by Assistant Professor of Management & Organizations Lauren Rivera.

Bloomberg BusinessWeek

Looking Back, Looking Forward – 06/17/10
In this MBA Journal entry, MMM student Lorena Sánchez García reflects on her first year at Kellogg.

Fortune

Merrill's creepy new online brokerage – 06/17/10
The article notes the Financial Trust Index (Wave VI results), co-authored by Professor of Finance Paola Sapienza.

The Economist

Can pay, won't pay – 06/17/10
The article notes a study on the funding status of state-sponsored pension plans, co-authored by Associate Professor of Finance Joshua Rauh.

Tulsa World

Professor speaks on recession issues – 06/17/10
The article profiles Glen Vasel Professor of Finance Mitchell Petersen's talk to Kellogg alumni about the causes of financial crisis.

Washington Post

Rebranding at ICE meant to soften immigration enforcement agency's image – 06/17/10
From the article: But, according to the agency's 2011 congressional budget request, ICE projects that 80 percent of detained immigrants will be criminals, captured by fugitive teams or found in prisons and jails. The rest will primarily come from apprehensions of illegal border crossers. Last year, only 6 percent of the detainee population was booked by ICE's office of investigations. To burnish the agency's image, ICE officials are considering a strategy that has helped the FBI for years: the aid of Hollywood and other venues of popular culture. Timothy Calkins, a marketing professor at Northwestern University, said such efforts could be squandered if internal problems aren't addressed. "Public relations is such an important part of branding," he said. "They could go out and say 'we do all this cool stuff' with ad campaigns, and a Hollywood push, but if stories that come out don't support that, the rebranding program isn't going to work."

Wall Street Journal

Talking to Parents About Sport Participation – 06/16/10
Director of Alumni Career Services Matthew Temple comments on the school's efforts to help Kellogg alumni return to the work force.

BtoB Magazine

Database face-to-face – 06/14/10
From the article: Senior Lecturer of Technology Industry Management Mark Jeffery said, "There is the perception by many marketers that marketing is creative and they don't need data, they don't need to measure. Marketers just don't want to know if it's working or not. At the end of the day, it comes down to creating a culture of measurement and systematically applying segments. And the framework for doing data-driven marketing is to first know what it is you want to do."

Crain's Chicago Business

Mayor Daley runs up big debts building his global city; what about the rest of Chicago? – 06/14/10
Professor of Management and Strategy Donald Haider comments on the city of Chicago's fiscal state.

Crain's Chicago Business

Hiring an all-star employee can involve tightening your own belt – 06/14/10
From the article: "This is a wonderful time to hire strategically, but you have to make sure you have the financial wherewithal to do it," says Mitchell Petersen, a professor at Northwestern University's Kellogg School of Management. "If you hire based on expected revenues that are already in the pipeline, that's a good gamble. If it's based on revenues you expect maybe to have six months from today, that's not a good gamble."

Financial Times

MBAs discover a wider crop of opportunities – 06/14/10
Assistant Dean and Director of the school's Career Management Center Roxanne Hori comments on job landscape for MBA graduates.

New York Times (Economix blog)

A Labor Market (and Baseball) Mystery – 06/14/10
John L. and Helen Kellogg Professor of Management and Strategy Thomas Hubbard writes positional trends in baseball as way to explain to a potential changes in the labor market.

News & Observer

Large payouts strain state pension system – 06/13/10
The article highlights a study on the funding status of state-sponsored pension plans, co-authored by Associate Professor of Finance Joshua Rauh.

South Florida Sun Sentinel

Foreclosure defense business booming in South Florida – 06/12/10
The article notes research on strategic mortgage defaults, co-authored by Professor of Finance Paola Sapienza. The research is a part of the Financial Trust Index (Wave VI).