Kellogg in the News

ABC World News with Diane Sawyer

Virtual Reality Study Encourages Subjects to Save for the Future – 12/09/10
Visiting Assistant Professor of Management & Organizations Hal Ersner-Hershfield discusses his research on using virtual reality to convince young people to save for retirement. Watch the video

Calgary Herald (Canada)

Yedlin: Lobbyists building 'dirty oil' brand – 12/09/10
From the article: Mention the word Exxon to anyone of a certain age, says Diermeier, and the first thing that likely comes to mind is "Valdez." And that was before the Internet era's easy access to information -- best illustrated by the current WikiLeaks situation -- which allows for events to be transmitted around the world in real time. The speed with which the images of Syncrude’s ducks or BP's Gulf of Mexico disaster were seen around the world are perfect, recent examples. What’s obviously at risk when events like these take place is the industry's reputation -- and long-term impact on the associated brand, the oil barrel…. “There should be a governance structure to manage a brand’s reputation. And it's not enough to have a chief reputation officer,” [Daniel Diermeier] said.

First Business

Psychology of Shopping – 12/07/10
Hartmarx Research Associate Professor of Marketing Eric Anderson and Senior Lecturer of Marketing Richard Wilson discuss their findings from the Kellogg Shopper Index, an ongoing study of consumers and their spending habits. This first wave of the Shopper Index identified the key drivers of 2010 holiday spending.

Knowledge@Wharton

Broken Promises: Can the World's Stressed-out Pension Plans Be Rescued? – 12/06/10
The article highlights a study which estimates $574 billion in unfunded liabilities from municipal pension plans. The study is co-authored by Associate Professor of Finance Joshua Rauh.

New York Times

Social Science Palooza – 12/06/10
The article notes research which examines how a person’s confidence influences advocacy. The study reveals that people advocated for their beliefs more when they were confronted with opposing views. The study was co-authored by Associate Professor of Marketing Derek Rucker and Assistant Professor of Marketing David Gal.

The Economist Intelligence Unit

A Populist Paradox – 12/06/10
A reprint of the Kellogg Insight article, “A Populist Paradox,” which is based on the research of Assistant Professor of Managerial Economics & Decision Sciences Georgy Egorov.

Wall Street Journal (The Wealth Report blog)

The Magic Year for the Rich: 1982 – 12/06/10
The article highlights a study examining high-income households and their vulnerability to economic cycles. The research is authored by Donald C. Clark/HSBC Chair in Consumer Finance Jonathan Parker and Professor of Finance Annette Vissing-Jorgensen.

Wall Street Journal

Pension Woes Prompt GOP Move – 12/05/10
The article cites research by Associate Professor of Finance Joshua Rauh about unfunded liabilities from public pension plans.

New York Times

Mounting Debts by States Stoke Fears of Crisis – 12/04/10
The article cites research by Associate Professor of Finance Joshua Rauh about unfunded liabilities from public pension plans.

Bloomberg

Pension-Squeezed Cities May Turn to San Diego’s 'Radical Idea' – 12/03/10
The article cites research by Associate Professor of Finance Joshua Rauh about unfunded liabilities from public pension plans.

FOX Business Network

12/03/10
Associate Professor of Finance Joshua Rauh explains the challenges facing public pension plans.

Reuters

Analysis: San Diego's polemic plan for California pension woes – 12/03/10
The article cites research by Associate Professor of Finance Joshua Rauh about unfunded liabilities from public pension plans.

Associated Press

AP IMPACT: How muni bond bust could do big damage – 12/02/10
The article highlights a study which estimates $574 billion in unfunded liabilities from municipal pension plans. The study is co-authored by Associate Professor of Finance Joshua Rauh.

New York Times

When Borrowers Default on Second Homes – 12/02/10
The article highlights research on the mortgage crisis and strategic defaults, co-authored by Professor of Finance Paola Sapienza.

Wall Street Journal (Health Blog)

Are NYC Anti-Binge Drinking Ads on the Right Track? – 12/02/10
The article profiles a study on how anti-drinking ads can increase alcohol use, co-authored by Associate Professor of Marketing Nidhi Agrawal and Indiana University Professor Adam Duhachek (Kellogg PhD ’04).

Wall Street Journal

Bosses' Small Gestures Send Big Signals – 12/02/10
From the article: Yet power makes you "less aware that your behavior matters,'' cautions Adam Galinsky, a professor of organizational behavior at Northwestern University's business school. "That can be a career killer by demoralizing your troops.'' Even lack of eye contact with them as you walk down the hall conveys your disapproval, risking alienation.

Drug Store News

Kellogg Shopping Index shows income, job security influence holiday spending – 12/01/10
The article profiles findings from the Kellogg Shopper Index, an ongoing study of consumers and their spending habits. This first wave of the Shopper Index identified the key drivers of 2010 holiday spending.

Scientific American Magazine

Fatuous Fantasies – 12/01/10
The article highlights a study examining the dieter’s paradox and the illusion of “negative” calories, authored by Associate Professor of Marketing Alexander Chernev. The study, “The Dieter’s Paradox,” will appear in the April 2011 issue of the Journal of Consumer Psychology.

Associated Press

Starbucks aims for average Joe with Seattle's Best – 11/30/10
From the article: [Seattle’s Best] is selling it at $6.99 a 12 ounce-bag - a few dollars less than a bag of Starbucks beans but above the cost for mass-marketed beans like Maxwell House or Folgers. This helps appeal to mid-tier coffee drinkers. Pricing is critical as many coffee makers are raising prices to cope with increased ingredient costs. "I think the move makes a lot of sense for Seattle's Best," said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University. "Coffee is incredibly competitive, so brands need a distinct place to play."

Bloomberg TV (Surveillance Midday with Tom Keene)

11/30/10
The broadcast mentions the Financial Trust Index (Wave VIII results), co-authored by Professor of Finance Paola Sapienza.