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Kellogg in the News

Fortune

The art of listening: how McDonald’s is cleaning up its image – 03/17/15
Article by Professor Harry Kraemer argues that McDonald’s decision to only serve antibiotic-free chicken is a sign that executives are listening to customers and gaining a balance of perspectives. Achieving balance is a quality of values-based leadership.

Huffington Post

Are We Teaching Millennials to Be Amoral? – 03/17/15
Quotes Professor Brayden King, who said that corporations are now writing their ethics statements in a more "descriptive, rather than prescriptive" manner to entice future employees.

Crain’s Chicago Business

Bending the learning curve on Techstars – 03/16/15
Review of Lecturer Andrew Razeghi’s new book, Bend the Curve, says the book is “a good how-to guide for entrepreneurs, but it's also a great cheat sheet for anyone trying to quickly get up to speed on Chicago's tech scene.”

Quartz

How to manage up without ever leaving your cubicle – 03/15/15
Article by Professor Harry Kraemer defines value-based leadership using four principles: self-reflection, balance, true self-confidence and genuine humility. These principles lead people to do the right thing themselves and allow them to positively influence others.

Poets & Quants

Guide to MBA Case Competitions – 03/14/15
Article lists P&Q’s top 20 MBA case competitions, including the Kellogg Biotech & Healthcare Case Competition. Also notes that a Kellogg team won the Deloitte National Case Competition in January.

Los Angeles Times

Kamala Harris calls Prime's bluff in hospital deal's collapse – 03/13/15
Quotes Professor Leemore Dafny on the issue of a for-profit hospital model serving a low-income community. "In some cases, they might even be more efficient," she said. But it's also relatively rare to see for-profit hospitals offering expensive, unprofitable services.

Poets & Quants

New Case Competition Attracts Top Schools – 03/13/15
Article mentions the Kellogg Biotech & Healthcare Case Competition. Also mentions that Kellogg teams won the Wharton MBA Buyout Case Competition, Anderson’s entertainment business case competition and the MBA National Case Competition.

Muscatine Journal

America’s workforce challenge – 03/12/15
Article by Professor Harold Sirkin argues that the mass exodus of baby boomers from the labor force and the slowdown in marriages and family formation is a demographic shift that will affect virtually every company in the U.S.

The European Business Review

Reinvention: Critical to Business Success, but not Always Obvious – 03/12/15
Article by Professor Lloyd Shefsky uses examples from across sectors to help executives understand how to better identify and capture opportunities for reinvention in fast-changing global markets.

Huffington Post

Pepsi's Latest Ad Campaign Has Little To Do With Soda – 03/11/15
Quotes Professor Tim Calkins, who said that it’s hard to say whether creating a halo around a brand actually translates into selling more soda or burgers. It's easier to track the impact of old-school promotion tactics, like giving out coupons, than campaigns based on social media.

NPR

Escalating Tensions Between The U.S. And Venezuela – 03/11/15
Interview with Lecturer Daniel Lansberg-Rodriguez about what’s behind the tensions and prospects for improved relations.

U.S. News & World Report

Drop in Applications Spurs Changes at Law Schools – 03/11/15
Article mentions that Northwestern’s law school collaborates with Kellogg to offer law students a concentration in business enterprise, and the law school operates the Entrepreneurship Law Center, where students team up to advise small businesses.

Fortune

Fighting pollution: What China can learn from Britain – 03/10/15
Article by Professor Nicola Persico argues that an evolution in the form of government is necessary to address China’s environmental challenges. While the Chinese government might fear that change could bring internal conflict, Britain’s history indicates that it can happen harmoniously.

Automotive News

Surveys can lie, but the brain knows if shoppers like ads – 03/07/15
Quotes Professor Moran Cerf, who said that consumer neuroscience could potentially come in handy during car buying. For instance, neuroscience researchers could monitor brain waves of shoppers as they interact with dealers. Then the salespeople could understand what worked with the customer.

Chicago Tribune

Shinola's Detroit story a successful sell – 03/06/15
Quotes Professor Tim Calkins, who said, “Shinola isn't selling products that are fundamentally different. The products are nice but not remarkable. The thing that makes them remarkable is their story.”

Fortune

Lenovo's Superfish fallout: Can we forgive and forget? – 03/05/15
Article by Professor Brayden King argues that Lenovo’s good reputation is now a liability as customers turn against the company after the scandal over malware installation on their computers. Companies with good reputations are punished more severely than companies with weaker reputations when the evidence of their wrongdoing is stacked against them.

WNYC (New York Public Radio)

What to Do About Your Worst Work Enemy – 03/05/15
Article cites Professor Brian Uzzi’s steps to fixing relationships gone bad: redirect negative emotions, give the other person something to entice them to rebuild the relationship and set the terms of your new understanding.

CNBC

Nightly Business Report – 03/03/15
Quotes Professor Craig Garthwaite on the latest challenge to the Affordable Care Act. He said that adverse ruling out of the Supreme Court could cause the beginning of the end of the ACA in the states that chose to use the federal exchange rather than set up their own exchanges.

Poets & Quants

The Best MBA Programs In Marketing – 03/03/15
Article profiles Kellogg’s marketing program, which is the top-ranked program of its kind according to U.S. News & World Report. The program’s curriculum addresses the latest challenges for marketers by integrating global markets, general management and data analytics concepts.

Delta Sky Magazine

Big Business in a Small World – 03/01/15

Article discusses various options for adding an international component to an MBA education. Quotes Greg Hanifee, associate dean of executive MBA programs, on the benefits of an EMBA program. “No matter what you’re selling, your competitive advantage can be improved by understanding different cultures, perceptions and preferences,” he said.