Kellogg in the News


How To Win By Breaking GOOD: The Story Of Schmidt's Naturals – 05/19/18
Article by Adjunct Lecturer Paul Earle details the rise of Schmidt’s Naturals, a natural personal care products manufacturer which grew from being headquartered in a kitchen to reporting nearly $50 million in sales.


Donald Trump and the disturbing power of dehumanizing language – 05/18/18
Article discusses the problem with President Trump calling MS-13 street gang members “animals”, quoting Professor Nour Kteily, who explains that this type of language “justifies or even mandates violence.” He feared it also “communicates that message more broadly to the most fervent of the white supremacists who number among the president’s supporters.”

CNN Money

Facebook, Uber, Wells Fargo: The strategy behind 3 corporate apology ads – 05/17/18
Article discusses Facebook, Uber and Wells Fargo’s strategy of telling customers to trust them. Quotes Professor Tim Calkins, who said these are classic apology ads and that in Facebook’s case, it risks being perceived as insincere.


Want More Women in Tech Jobs? Create A Culture of Flexibility & Entrepreneurship – 05/17/18
Article discusses the importance of creating a workplace environment that caters to an entrepreneurial mindset as well as meets the flexibility needs of women. Cites Dean Sally Blount, who said past data predicts that at least 50 percent of the women graduating from top MBA programs today will exit the full-time US workforce within 10 years of graduating.

Chicago Tribune

Shout Out: Mitchell Petersen of Winnetka, Northwestern Professor – 05/16/18
Article features Professor Mitchell Petersen in a Q&A on his teaching career.


Live Mas: At Taco Bell, It’s Not Just a Tagline – 05/16/18
Article by Adjunct Lecturer Jeff Hyman interviews Kellogg alumna Liz Williams, president of Taco Bell International and a panelist at Kellogg’s inaugural Global Women’s Summit. Article discusses how Taco Bell puts an emphasis on recruiting a diverse group of employees and the additional benefits the employees bring to the company.


President Trump and ZTE: The Perils of Self-Aggrandizing Trade Policy – 05/16/18
Article by Adjunct Professor Phil Levy describes the consequences President Trump faces after from his initial rejection of advice from experienced voices at State and USTR.


Strong Suit 212: Do the Best Managers ‘Hug & Kick’ Their Staff? – 05/16/18
Podcast by Adjunct Lecturer Jeff Hyman interviews author Kim Scott on advice for how to balance caring about your employees and still challenging them.

Chicago Tribune

Aon Center’s planned observation deck, Chicago’s third, could create competition for tourist dollars – 05/15/18
Article discusses the Aon Center’s potential new observation deck atop rivaling the observatories at Willis Tower and the former John Hancock Center. Quotes Professor Craig Furfine, who said a successful observation tower will bring in a lot more revenue per square foot than an office tenant will, even in prime real estate.


Two Illinois Colleges Among Schools with the Most Startup CEOs Who've Raised $1M – 05/14/18
A new analysis from Crunchbase shows the top 20 colleges that produce the most CEOs of startups that have raised more than $1 million in the last year.

Harvard Business Review

Go Ahead, Skip that Networking Event – 05/14/18
Article on the inefficiencies of networking events quotes Professor Brian Uzzi, who said potent networks are not forged through casual interactions but through relatively high-stakes activities that connect you with diverse others.

Marketing Center Munster TV

MCM Spotlight: 100+ Seconds Munster Food for Thought with Anne Coughlan – 05/14/18
Video interviews Professor Anne Coughlan about what good marketing entails and how the tools marketers use today have changed.


U.S. to consider expanding Medicare drug price negotiation – 05/14/18
Article discusses the possibility of Medicare having the expanded ability to negotiate the cost of drugs. Quotes Professor Craig Garthwaite, who said on the one hand we are talking about banning rebates, but on the other we are talking about how great the private market is at controlling costs. Also covered in U.S. News & World Report.

Business Insider

I asked a top relationship psychologist for his 3 best pieces of advice about marriage – 05/13/18
Article interviews Professor Eli Finkel on his advice for strategies to improve marriage, which includes working on it as much as possible, using love hacks and asking less of the marriage.

The Wall Street Journal

Trump’s Plan to Cut Drug Prices Leaves Industry Relieved – 05/11/18
Article about how President Trump’s announced healthcare initiatives left pharmaceutical companies relieved, quotes Professor Craig Garthwaite, who said the proposal is vague on details and filled with more slogans than actual sound economic policies.


Is There Cause For Optimism on Trump Trade Deals? – 05/10/18
Article by Adjunct Professor Phil Levy analyzes President Trump’s trade deals and tactics, specifically analyzing his negotiations with South Korea as well as the Trans-Pacific Partnership.


A New Study Confirms That You’re Really Going to Regret Not Chasing Your Crazy Dreams – 05/10/18
Article discusses the regret associated with not chasing your dreams, citing research from Professor Neal Roese, who found that people regret things they did not do far more than things they tried at but failed.

The Washington Post

What to watch for in President Trump’s long-awaited drug-price speech – 05/10/18
Article about what to expect in President Trump’s drug-price speech quotes Professor Craig Garthwaite, who said a lot of what the administration focuses on is the out-of-pocket payments of the patients at the pharmacy. Professor Garthwaite was also quoted on this topic in Bloomberg and


To Attract the Best, First Understand Why They Leave – 05/09/18
Article by Adjunct Lecturer Jeff Hyman discusses the importance of understanding why employees leave and remedying that problem to help bring in rockstar employees.

Poets & Quants

The Big Picture in Business Analytics – 05/09/18
Article highlights the emergence of business analytics programs at top MBA programs, noting Kellogg’s analytics pathway as well as its cross-disciplinary program for data analytics. The article mentions that Kellogg’s program is “built around the observation that managers do not always have a sense of what analytics can do for them, and data scientists do not always understand enough about a manager’s problem to be helpful.”