Harvard Business Review
How Certainty Transforms Persuasion – 09/01/15
Professor Derek Rucker co-writes this article about the power of certainty in business that can turn beliefs into action, and offers four strategies to better enhance persuasion strategies in the workplace (consensus, repetition, ease, and defense).
Crain’s Chicago Business
Meet the 'wedding warriors' who founded Brideside – 08/28/15
Article interviews Kellogg alumnae and Brideside co-founders Sonali Lamba and Nicole Staple, who met in 2010 on their first day at Kellogg, on the process of launching their startup and their plan for growth.
Poets & Quants
Meet The Incoming Kellogg Class of 2017 – 08/24/15
This article presents a wealth of information about the incoming Kellogg MBA class, including demographics, GMAT scores, industry backgrounds, and student profiles with advice on how to apply to business school. Article notes that Kellogg’s class is more diverse, with 43% women and an all-time high average GMAT score of 724.