AT&T Kicks Off Aspire Accelerator With 6 Leading Ed-Tech Startups – 05/08/16
AT&T announces the six education startups they are working for their Aspire Accelerator Program, part of a commitment to help students succeed in school. Included is The Graide Network, founded by Kellogg student Blair Pircon, which connects teachers with on-demand teaching assistants to provide feedback on student work.
The New York Times
What Do Consumers Want? Look at Their Selfies – 05/07/16
Article discusses a Chicago-based company called Pay Your Selfie, which uses social media “selfies” to gather consumer insights. Quotes Professor Aparna Labroo on how the option of privacy provided by this app suggests a greater possibility for authenticity in insights.
We See Genius
Terra Limpa: Forging An Angolan Agricultural Uprising – 05/05/16
Article features the work of USC Marshall School of Business student team Terra Limpa, who won the Morgan Stanley Sustainable Investing Challenge with their business plan to help revitalize Angolan agriculture. The Challenge stemmed from Kellogg Professor David Chen’s observation that students show a lot of passion and creativity when challenged to use their finance education to change the world.
Poets & Quants
Kellogg MBA Launches 'Smart' Greenhouse Venture In India – 05/05/16
Article features a social impact startup founded by a current Kellogg student. Kheyti is a one-year-old startup in Hyderabad, India, that sells modular greenhouses to small farmers who have .2 to 2 hectares of land.
The Wall Street Journal
Why You Should Have More Empathy – 05/02/16
Article cites research from Professor Loran Nordgren, which found that people are less likely to show compassion for someone going through a hardship that they have also gone through, compared with people who have had no experience with the particular situation.
Crain’s Chicago Business
The triumph of business casual – 04/29/16
Article discusses the increasing popularity of casual dress codes in offices throughout the country. Quotes Professor Loran Nordgren, who says, “To attract and retain the best people, there's a growing awareness that management needs to think in terms of motivational systems. The research shows that people—like all animals—do better when they have control over the elements of their environment.”