Wal-Mart Customers Access Loans With Progress Financial – 07/03/13
Assistant Professor of Finance Brian Melzer discusses Progress Financial, a lending company targeting Hispanic customers without bank accounts, as an alternative to payday lenders. From the article: “Progreso fills an important niche,” said Melzer, who has studied consumer lending. “They take people who banks won’t take risks on. They might well be good credit risks but they just don’t have the history.”
Why the McWrap Is So Important to McDonald's – 07/03/13
Clinical Professor of Marketing Julie Hennessy comments on the willingness of consumers to wait longer for food that is freshly prepared, and the addition of the McWrap to the McDonald's menu as a healthier option.
Online Shopping Can End Up Being Good For Brick And Mortar Stores – 07/03/13
A reprint of the Kellogg Insight article "Shop Online, Pick Up In Store?" which is based on research into how the option to make a purchase online but pick up the item in a bricks-and-mortar store impacts customer experience as well as company operations. The research is co-authored by Assistant Professor of Managerial Economics and Decision Sciences Antonio Moreno-Garcia.
Before It's News
Cold Calling – 07/02/13
The article notes Kellogg School research which reveals the most successful times for cold calling.
Companies With Great Reputations Are The Best Targets For Activists – 07/01/13
A reprint of the Kellogg Insight article "The Games Companies and Activists Play," which is based on a study co-authored by IBM Professor of Regulation and Competitive Practice of Managerial Economics and Decision Sciences Daniel Diermeier and Alvin J. Huss Professor of Management and Strategy David Besanko. The study investigates how activism impacts the amount of socially responsible activity a company engages in.
Business Travel - Executive Travel
Today's Business Growth Strategy: The Big Deal – 07/01/13
In the article, DeWitt W. Buchanan, Jr. Distinguished Professor of Dispute Resolution and Organizations Jeanne Brett notes the growing number of deals and joint ventures between brands. From the article: Many companies, she says, are sitting on thick bankrolls, and conventional investments are generating scant returns—so dealmaking has moved high up the to-do list.
Women quoted more for auto repairs – 06/28/13
The article highlights Kellogg School research revealing how gender impacts the price customers are quoted at auto repair shops. The study, conducted in partnership with AutoMD, is co-authored by J. L. and Helen Kellogg Professor of Marketing Florian Zettelmeyer, Associate Professor of Management and Strategy Meghan Busse and PhD student Ayelet Israeli.