Radio interview on Black Friday and Branding – 11/26/13
Reporter John Cody discusses how Black Friday became a brand synonymous with holiday discounts with Professor Tim Calkins.
New York Times
In the Health Law, an Open Door for Entrepreneurs – 11/24/13
Includes Professor Craig Garthwaite, a co-author of one of two recent studies that conclude the Affordable Care Act could spur entrepreneurship by easing job lock due to people staying in a job mainly for the health insurance. Garthwaite also notes the importance of getting the website working.
The Importance of Managing Your Personal Brand – 11/22/13
Roxanne Hori’s biweekly blog post reflects on lessons from a panel discussion on managing and developing your brand at Kellogg’s Black Management Association conference.
Counterfeiting: Good or Bad? – 11/18/13
Reports on counterfeit products and whether it is always bad, such as purses, sneakers or sweatpants from China. The article quotes Professor Yi Qian, who has been studying the interplay of intellectual property rights (IPRs), brand value and counterfeiting.