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Kellogg in the News

Huffington Post

Revving Our Engines: 10 Lessons From Launching an Impact Accelerator – 06/24/14
Article by Professor Jamie Jones offers advice based on her experience founding Impact Engine, an accelerator program that supports for-profit businesses with an integrated societal or environmental mission.

Carbonfund.org

WorldStrides Capstone and MBA Programs at Duke and Northwestern Make Global Study Greener – 06/20/14
Article reports that Fuqua and Kellogg partnered with WorldStrides Capstone to offer students participating in Fuqua’s GATE program and Kellogg’s GIM program the option to neutralize the carbon emissions from their program-related flights.

Quartz

To get good employees, paying college tuitions may be the new health benefits – 06/20/14
Bylined article by Professors David Dranove and Craig Garthwaite, explains that the Affordable Care Act is driving down the cost of health insurance, which in turn, makes it a far less valuable employee benefit. Providing generous tuition assistance will help Starbucks retain its advantage in hiring.

Chicago Tribune

Businesses turn to improv to bolster skills – 06/19/14
Quotes Lecturer Karen Cates, who said improv techniques help employees deal with unexpected situations, gain confidence in running meetings and take part in brainstorming sessions.

Financial Times

Amazon Eyes Online Sales Boost Through ‘Fire’ Smartphone – 06/19/14
Reports on the unveiling of Amazon’s ‘Fire’, a smartphone designed to drive more online sales to the company’s website and broaden its distribution of digital content. Article quotes Professor Mohan Sawhney.

NBC News

Amazon's Fire Phone: A Compulsive Shopper's Worst Nightmare? – 06/19/14
Article reports on the phone’s Firefly feature, which allows shoppers to take a picture of an item in a brick-and-mortar store and instantly find the same item on Amazon.com. Quotes Professor Alexander Chernev, who said that when people are actually in stores, they are more likely to just buy it there.

Washington Post

Dinner-Table Food Wars – 06/19/14
Cites research by Professor Michal Maimaran on how to entice children to eat healthy foods and mentions The New York Times’ coverage of the study.

Business Insider

58 Cognitive Biases That Screw Up Everything We Do – 06/18/14
Quotes Professor Leigh Thompson, who said that her research shows the person who makes the first offer in a negotiation is better off.

BusinessWeek

B-School Reading List: The Power of Questions – 06/17/14
Reviewer says Professor Mike Mazzeo’s book Roadside MBA is “refreshingly different” and “worth adding to the business school canon.”

Financial Times

The world struggles to keep up with the pace of change in science and technology – 06/17/14
Quotes Professor Benjamin Jones, who said, “Those who claim there are few options for important innovations strike me as suffering from a failure of imagination.” Also quotes Kellogg Chair in IT Shane Greenstein, who pointed out the incremental nature of many technology shifts both today and in the past.

Huffington Post

How Moms Became A Force Corporate America Can't Ignore – 06/17/14
Quotes Professor Brayden King, who said that women are likely paying more attention to what companies are saying and doing and are therefore more likely to engage with them.

U.S. News & World Report

Businesses, Policymakers Make the Case for 'Make it in America' – 06/17/14
Quotes Professor Hal Sirkin, who said with China’s increasing wages, the time it takes to move the goods will decide whether it’s more advantageous to produce goods in the US or abroad.

Blue Sky Innovation

6 low-cost ways to market your new business – 06/16/14
Quotes Professor Mohanbir Sawhney, who said finding partners with built-in audiences is “the fastest way to grow a startup’s customer base, particularly for business-to-business customers.”

Crain’s Chicago Business

How your company may be as bad as GM – 06/16/14
Article reports on the role of corporate culture in a company’s success. Quotes Professor Adam Waytz, who said, “There's plenty of evidence that companies that do good do well.”

Financial Times

Ask the Expert – MBA applications 2014 – 06/16/14
As part of a panel discussion, Assistant Dean of Admissions Kate Smith answered FT readers’ questions and advised that applicants assess MBA programs on academic quality, student experience and career opportunities.

The Washington Post

We think our enemies are idiots, and that’s a problem – 06/16/14
Article by Professor Adam Waytz explains how the “lesser minds problem” may be to blame for the lack of compromise between political opponents.

Chicago Tribune

Outside Opinion: Gatorade's Twitter miscue shouldn't scare executives – 06/15/14
Op-ed by Professor Brayden King and Northwestern professor Eszter Hargittai argues that although potential controversies may tempt companies to avoid social media, they should actually use it more to gain better control of their reputations.

Chicago Tribune

Value of frequent-flier miles currency up in the air – 06/15/14
Quotes Professor Robert Korajczyk, who said frequent-flier miles are “not at the currency stage yet because, other than buying something from the airline or through the airline's program, it's really hard to transfer.”

Financial Times

Challenging times for the traditional MBA market – 06/15/14
Article quotes Assistant Dean of Admissions Kate Smith, who said Kellogg plans to increase its number of one-year MBA participants from 106 to as high as 120.

The Washington Post

Mid-Atlantic United Church of Christ leaders vote to boycott Redskins games and gear – 06/14/14
Quotes Professor Brayden King, who said, “What seems to be the driving factor in a boycott’s success is its ability to damage the reputation of the organization it’s targeting.”