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Kellogg in the News

USA Today

Chrysler’s Pentastar going away for new FCA logo – 11/25/14
Quotes Professor Tim Calkins who said, "Consumers know Chrysler, they know Jeep, they know Dodge. The name of the corporate parent normally doesn't mean much."

Chicago Tribune

Smith Bros. hope TV can keep revival going – 11/21/14
Quotes Professor Tim Calkins who said, “It's not enough to just say we've brought this brand back to life. You've got to give people a reason to care that the brand is still available. So they've really got to make sure they communicate a benefit about the product that is different and unique.”


Schorsch’s RCS Seeks Distance From ARCP Accounting Errors – 11/20/14
Quotes Professor Thomas Lys, who said that from a corporate-governance perspective, it’s a nightmare because the real estate mogul is chairman of both litigants.”


The one thing you should know about how to deeply connect with anyone – 11/20/14
Features the research of Professor Brian Uzzi that claims there is a common origin that most important relationships in life have and that these relationships are formed from shared experiences.


Twitter’s junk rating not as stinky as it sounds – 11/20/14
Quotes Professor Thomas Lys, who said the word ‘junk’ oversells things. He said, "If the headline read 'S&P rates Twitter Below Investment Grade,' people wouldn’t be jumping quite as much at the headline as 'junk.’”


5 Essential Steps Toward Monetizing Your Data – 11/19/14
Article quotes Professor Russell Walker who said that velocity, precision and fusion of data can lead to data monetization.


Is Your Enterprise 'Sentient?' Building A Smarter, More Agile Business – 11/19/14
Article mentions Professor Mohan Sawhney’s Sentient Enterprise concept, which is a different way for humans to interact with data in business situations.

Huffington Post

A weak demand for Super Bowl ads? – 11/19/14
Article by Professor Tim Calkins argues that the team at NBC knows advertisers don't buy a Super Bowl spot at the last minute and must be very concerned about demand this year.


Thank Germany for Falling Prices of Solar Panels and Wind Turbines – 11/18/14
Article by Professor Harold Sirkin explains how Germany could become the prime tester of global renewable energy projects.

New York Times

The Thrill of the Hunt for Discount Prices – 11/18/14
Quotes Professor Kelly Goldsmith, who said, “We think we want all access, to know everything about everything in the consumer space. In reality, when we know everything about everything, it is exhausting.” Also appeared on Marketplace.


From Gross To Gourmet: A Tale Of Entrepreneurial Reinvention – 11/15/14
Article reports on the story of Levy Restaurants that Professor Lloyd Shefsky tells in his book, Invent, Reinvent, Thrive.

Chicago Tribune

Top workplaces fight hard to keep top talent – 11/13/14
Quotes Professor Brenda Booth, who said, “Money is one thing, but sometimes an employee will stay even if the compensation isn't so great if they feel valued and they feel like they're moving in the right direction and growing as a person.”


McDilemma: Why McDonald's Needs a Relentless Relevance Strategy – 11/13/14
Quotes Professor Tim Calkins, who said, “Great brands are clearly defined. They’re for some people and not for others.”


The Sum Of All The Business School Rankings – 11/13/14
Article reports on the instability and possible insignificance of business school rankings by looking at the long term trends in various publications’ rankings of Harvard, Stanford, Wharton, Booth, Sloan, Columbia and Kellogg.


Warren Buffett finds tax advantage in Duracell deal – 11/13/14
Quotes Professor Thomas Lys, who said, “Warren Buffett has an obligation to his shareholder. And that obligation is to pay as little as the code allows."

Poets and Quants

How Duke Achieved its No. 1 Rankin – 11/12/14
Article reports that Businessweek’s rankings are "an embarrassingly biased survey of recruiters or an oddball attempt to rank the intellectual capital of the faculty.” While the methodology change benefitted some schools, it penalized others, including Kellogg, Harvard and Ross.

Business Insider

New Study Reveals What It Takes For Women To Become Fortune 500 CEOs – 11/11/14
Quotes Dean Sally Blount, who said, “If we want our best and brightest young women to become great leaders, we have to convince more of them that their first job out of college ought to be in business, and they should be going for the big jobs regardless of what career they want to pursue."

Chicago Tribune

Verizon hopes to connect, get its message through – 11/11/14
Quotes Professor Tim Calkins, who said, “One way you elevate your brand is you create wonderful experiences. What Verizon wants to do is to elevate these experiences that delight people, and then people feel a real sense of affection for the brand."

Crain’s Chicago Business

Founder Equity tries new twist on venture fund model – 11/11/14
Quotes Professor Andrew Razeghi, who said that Lecturer Joe Dwyer and Lecturer Sean Johnson’s new company, which is part venture fund and part incubator, is innovative, relevant and helpful.

NPR Morning Edition

Chinese Shoppers Set Record for ‘Singles Day’ Shopping Spree – 11/11/14
Quotes Professor Alexander Chernev, who said that the Singles Day sales are unlikely to catch on in the U.S. because shopping days are relatively routine for Americans, compared with China's emerging middle class.