Kellogg in the News

Forbes

To Grow In Emerging Markets, Hit The Reset Button – 04/01/16
Article by Professor Harold Sirkin argues that Western multinational companies can no longer rely on brand name to compete in the crowded and troubled global economy. They must think more strategically about how they can compete in emerging markets.

Huffington Post

Here’s Silicon Valley’s Strategic Advantage: Its Platforms – 04/01/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced, providing examples of these companies with Uber and Netflix. Article also seen in Inc.

SingularityHub

What Made These Amazing Companies So Disruptive? They All Built Platforms – 04/01/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced, providing examples of these companies with Uber and Netflix.

Bloomberg

Johnson & Johnson Has a Baby Powder Problem – 03/31/16
Article reports on the jury verdict finding Johnson & Johnson liable for failure to sufficiently warn women of the cancer risk of using Baby Powder. Professor Julie Hennessy is quoted on the negative impact this will have on the brand.

Chicago Tribune

Building startups is just the beginning for this company – 03/31/16
Article reports on the startup incubator L Street Collective and how they are rethinking the startup formula. Professor Scott Baker is quoted on his observations of these new funding models.

HBR

Despite Dire Predictions, Salespeople Aren’t Going Away – 03/31/16
Professor Emeritus Andris Zoltners co-writes article, reporting that the number of B2B sales jobs will more likely grow than shrink.

Inc.

The Real History of America’s Most Authentic Fake Brand – 03/31/16
Article reports on the history of Shinola, a high-end watch brand made famous for being manufactured in Detroit. Professor Tim Calkins is quoted, praising founder Tom Kartsotis’ instinct for choosing Detroit as the backdrop for the brand.

Poets & Quants

How Kellogg Teaches Entrepreneurship – 03/31/16
Q&A with Professor Linda Darragh highlights Kellogg’s entrepreneurship offerings. “We decided to build the curriculum on a path of not only new venture launch or creation, but also curricular and co-curricular activities around growth and scaling,” Darragh said.

The Washington Post

Here’s the advantage that keeps Silicon Valley ahead of the world – 03/31/16
Article argues that the key to big Silicon Valley companies’ success is their focus on building platforms, rather than selling products. Professor Robert Wolcott’s HBR article is referenced.

Crain’s Chicago Business

Pharmaceutical pricing model past its expiration date – 03/28/16
Article criticizes current pharmaceutical pricing models, citing information from Professor Craig Garthwaite on how prices are set.

The Wall Street Journal

One Surprising Way to Get People to Save More – 03/28/16
Article names the Doorway to Dreams Fund (D2D), co-founded by Professor Benjamin Iverson, as an effective way to get people to save. D2D is a prize-linked savings program that currently has 20,000 active accounts and $46.4 million in savings.

Harvard Business Review

Does Your Business Model Look to the Future or Just Defend the Present? – 03/22/16
Article by Professor Rob Wolcott explains why companies that focus on defending established business models will lose in the long run to companies pursuing transitional models to be part of driving the change.

Marketplace

Hospital mergers within state borders drive up costs – 03/21/16
Article reports on a paper by Professor Leemore Dafny that provides definitive proof that cross-market hospital mergers tend to hurt employers and consumers.

Business Insider

2 business school professors explain how you can become a more authentic leader – 03/20/16
Article features insight from Professor Brenda Booth and Lecturer Brooke Vuckovic on how to draw from one’s own experiences, values and strengths to become a better leader. Story also appeared in Bloomberg Government.

Fortune

Honest Company's Laundry Detergent Mess Signals a Major Problem in Business – 03/20/16
Article by Professor Kent Grayson examines how a company’s ability to verify how products are made and what they are made of diminishes the longer the supply chain.

The Economist

Team Spirit – 03/19/16
Quotes Professor Leigh Thompson, who said, "Teams are not always the answer—teams may provide insight, creativity and knowledge in a way that a person working independently cannot; but teamwork may also lead to confusion, delay and poor decision-making."

Forbes

Don't Let Buzz Around Cuba Drown Out Mexico – 03/19/16
Article by Professor Harold Sirkin argues that U.S. businesses should be more interested in Mexico than Cuba, because Mexico has a large consumer market with a rapidly growing middle class.

Poets & Quants

Kellogg Students Get Business Advice From Warren Buffet – 03/19/16
Article recaps the advice Warren Buffet gave to Kellogg students during a two-and-a-half hour Q&A session.

Chicago Tribune

Why this Chicago VC thinks entrepreneurs are lazy – 03/17/16
Article by Lecturer Mark Achler discusses his experience as a venture capitalist, emphasizing that entrepreneurs must be better prepared when going into a pitch.

Chicago Tribune

Why the Weight Watchers stumble is about tech, not just Oprah – 03/17/16
Quotes Professor Tim Calkins, who says, ““Brands that people really feel a connection to are the brands that can run into trouble when you start making changes. It’s a huge issue, and if you’re not careful, it can really damage your brand for the long run.”