Smith Bros. hope TV can keep revival going – 11/21/14
Quotes Professor Tim Calkins who said, “It's not enough to just say we've brought this brand back to life. You've got to give people a reason to care that the brand is still available. So they've really got to make sure they communicate a benefit about the product that is different and unique.”
The Sum Of All The Business School Rankings – 11/13/14
Article reports on the instability and possible insignificance of business school rankings by looking at the long term trends in various publications’ rankings of Harvard, Stanford, Wharton, Booth, Sloan, Columbia and Kellogg.
Poets and Quants
How Duke Achieved its No. 1 Rankin – 11/12/14
Article reports that Businessweek’s rankings are "an embarrassingly biased survey of recruiters or an oddball attempt to rank the intellectual capital of the faculty.” While the methodology change benefitted some schools, it penalized others, including Kellogg, Harvard and Ross.