B-School Building Race Shows Societal Value of Business Acumen – 05/23/14
Article proposes that if what is built at great scale and expense is what is important to people, then the upscaling of b-school architecture is testimony to the growing social and economic importance of business schools. Mentions new buildings at Yale, Columbia, Kellogg and Stanford.
Seeing Human – 05/13/14
Op-ed by Professor Adam Waytz about people’s ability to “see humanness on a spectrum” as technology has become more humanlike. His research on driverless cars found that the more humanlike the car was, the more people considered the car to be intelligent and trustworthy.
The New York Times
Simmons Spends Big on Star Power – 05/08/14
Article reports on Simmons Bedding Company’s two new celebrity-driven advertising campaigns. Quotes Professor Timothy Calkins, who said, “Both campaigns will help the business because they’re building differentiation and giving consumers a reason to ask for these brands.”