Poets and Quants
Where Top MBAs Work In Private Equity – 01/21/14
Article explores the amount of business school graduates who go to work in top privet equity firms. Schools analyzed include the top 10 business schools rated by P&Qs.
The Palm Beach Post
Great Innovators Over 40 – 01/21/14
Article discusses people who have made major innovations after forty. Professor Benjamin F. Jones is mentioned for his study that found the average Nobel Prize winner and great inventors is 39.
BBC News Magazine
Detroit: The branding of a bankrupt city – 01/20/14
Article covers how brands are using Detroit’s reputation of being the underdog. Professor Tim Calkins comments on how audiences are relating to the struggles Detroit faces through financial times, and that helps your brand become a brand people want to root for.
Smithfield expands partnership with NASCAR team – 01/16/14
Article reports that Smithfield wants to expand its sponsorship with NASCAR, after research showed NASCAR fans eat 20% more bacon, ham and sausage than an average American. Former professor Mark Jeffery expressed how this sponsorship could be beneficial and profitable.
Poets and Quants
Kellogg Extends Video Essay Deadline – 01/15/14
Reports on Assistant Dean of Admissions, Kate Smith's announcement that Kellogg is extending the video essay deadline for some applicants who have connectivity problems. The article gives an example of the letter applicants would have received.
Morgan Stanley Sustainable Investing Challenge – 01/15/14
Reports on the Morgan Stanley Sustainable Investing Challenge and how they have teamed up with Kellogg and INSEAD, for a competition to create market-based solutions for economic, social and environmental problems.