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Kellogg in the News

Inc.

7 Winning Tips For Marketers From the Super Bowl Ads – 02/03/15
Article includes Professor Derek Rucker’s marketing advice, including to remember the audience and be sparing with celebrities.

Poets & Quants

Guess Who Really Won The Super Bowl? Coca-Cola & McDonalds – 02/03/15
Article reports on Kellogg’s Super Bowl Advertising Review. Quotes Professor Derek Rucker, who said that the ADPLAN framework “captures something true on how people process information and why they respond to brand.”

Business Insider

Super Bowl ads were unusually depressing this year – 02/02/15
Quotes Professor Tim Calkins, who said, “The Super Bowl reflects what's happening in the country. Maybe in the country today we're a little more reflective and a little more pensive." Story by AP.

CBS

Did the Super Bowl ads fumble their game? – 02/02/15
Article includes results from Kellogg’s Super Bowl Advertising Review. Quotes Professor Tim Calkins, who said that the Squarespace ad “did not link in a clear fashion to the overall brand benefit or its current marketing campaign.”

Chicago Tribune

Healthtech, the Matter incubator and an appeal to 'redesign' death – 02/02/15
Quotes Professor David Schonthal, cofounder of Matter, who said, “Matter is a place that you should come when you want to stop complaining about what’s broken in health care and start doing something about it.”

CNBC

Coke, Budweiser win as Super Bowl ad battle gets serious – 02/02/15
Quotes Professor Tim Calkins, who said that the Super Bowl might be the wrong time for “a very disturbing piece of advertising” like the Nationwide ad. Story by Reuters.

Crain’s Chicago Business

Strong Super Bowl ad showing for McDonald's, local brands – 02/02/15
Article reports the results of Kellogg’s Super Bowl Advertising Review. Quotes Professor Tim Calkins, who said that McDonald’s ad was “entertaining and it broke through the clutter.”

Forbes

Are Things Finally Looking Up For McDonald's? – 02/02/15
Quotes Professor Tim Calkins, who said that McDonald’s ad “was a charming spot, the branding was very strong and it said something notable about McDonald’s, making people feel great about the company.”

Forbes

Unnecessary Roughness? 2015 Super Bowl Ads Pull At Heartstrings – 02/02/15
Quotes Professor Derek Rucker, who said, “There was less of your funny, humorous, in-your-face advertising [in this game], and clearly a lot more emotional advertising.”

Huffington Post

2015 Super Bowl Ads: The Best and Worst – 02/02/15
Article by Professors Tim Calkins and Derek Rucker explains why ads by McDonald’s, Coca-Cola, Fiat Chrysler and Budweiser/Bud Light succeeded while Squarespace and Heroes Charge missed the mark.

Huffington Post

GoDaddy and High Speed Marketing – 02/02/15
Article by Professors Tim Calkins and Derek Rucker discusses why companies must listen to discussion about their brands in the digital world, monitor the broader environment and understand what their brands represent.

The Wall Street Journal

Many Super Bowl Commercials Were Sobering and Heartfelt – 02/02/15
Quotes Professor Tim Calkins, who said that Mophie’s ad was “charming” and did “a nice job of breaking through the clutter.”

The Wall Street Journal

McDonald’s CMO Deborah Wahl Talks Super Bowl “Lovin’” – 02/02/15
Quotes Professor Derek Rucker, who said, “McDonald’s has been trying to figure out what their position is and how to get back in the hearts and minds of consumers. I thought their execution [at the Super Bowl] was a nice effort to do it.”

Yahoo! Sports

Watch 2015 Super Bowl Ads on Tumblr – 02/01/15
Quotes Professor Tim Calkins, who said, “If you're waiting to show your commercial this year, you have to be very confident that you're good enough to attract attention just on game day.”

Poets & Quants

What business school is really like – 01/31/15
Article reports on student experiences at Kellogg, Harvard and Cornell based on three student blogs. A Kellogg student cited his classmates as his top reason for loving the school. Also appeared in Business Insider.

U.S. News & World Report

Students, Professors Ready to Grade Super Bowl Commercials – 01/31/15
Article reports on Kellogg’s Super Bowl Advertising Review. Quotes Professor Derek Rucker, who said, “At Kellogg, we want to give students experiential learning lessons. What better place to use advertising lessons than to look at Super Bowl ads?"

CNN Money

Is this the Super Bowl's next GoDaddy? – 01/30/15
Quotes Professor Derek Rucker, who said that Outpost.com’s 1998 commercial only talked about the company’s name, which helped increase awareness but didn’t explain why consumers should care.

Fortune

4 Super Bowl ads that nailed it! – 01/30/15
Article by Professors Tim Calkins and Derek Rucker highlights four of the most memorable Super Bowl ads from the past 10 years.

Fortune

Expect lots of puppies, little cleavage in Super Bowl ads – 01/30/15
Quotes Professor Moran Cerf who said that the way men and women react to advertisements is converging more and more every year. In other words, there really are no “advertisements for men” or “advertisement for women” anymore.

Huffington Post

Social Media and the Super Bowl: How Has Technology Changed Super Bowl Advertising? – 01/30/15
Article by Professors Tim Calkins and Derek Rucker explains how the rapid advance in online and social media platforms has created additional venues for brands to maximize their Super Bowl investments before, during and after the game.