Are You an "O" Type Marketer? – 05/08/15
Article quotes Professor Brian Uzzi on the challenges marketers face when they have an ‘O-dependent’ product - meaning that consumers consult other people’s opinions before buying - in the digital era and how to overcome that challenge by utilizing data sets.
Poets & Quants
M7 Schools Launch Nepal Aid Drive – 05/02/15
Article talks about M7 b-schools’ collaborative fundraising efforts surrounding the recent Nepal earthquake, and quotes Kellogg student body president Ben Dowell saying that Kellogg knows friends and families affected firsthand by the disaster.
Get inside a hacker's mind – 05/01/15
Article co-written by Professor Moran Cerf explains the mentality behind a hacker’s mind and the social engineering, human psychology, and art of manipulation that goes on behind a seemingly simple hacking attempt.
Crain’s Chicago Business
Plan for data center under Block 37 wins Kellogg competition – 04/29/15
Article talks about a student team from Booth winning the Kellogg Real Estate Venture Competition with their proposal to locate a data center in the never-finished Chicago Transit Authority "superstation" below Block 37 in the Loop.
Poets & Quants
Negotiating MBA Job Offers: Dos & Don’ts – 04/23/15
Article gives advice on how MBA students should be negotiating their offers. Mentions a job negotiation panel organized the Kellogg Women’s Business Association and links to a student blog post on takeaways from the talk.