GoDaddy and High Speed Marketing – 02/02/15
Article by Professors Tim Calkins and Derek Rucker discusses why companies must listen to discussion about their brands in the digital world, monitor the broader environment and understand what their brands represent.
Poets & Quants
What business school is really like – 01/31/15
Article reports on student experiences at Kellogg, Harvard and Cornell based on three student blogs. A Kellogg student cited his classmates as his top reason for loving the school. Also appeared in Business Insider.