Fatal Attraction For South Korea Imperils KORUS – 09/03/17
Article by Adjunct Professor Phil Levy discusses how for several months, the U.S. administration has complained about trade with the South Korea and, in particular, the Korea-United States free trade agreement (KORUS) that came into effect in 2012. The administration’s preoccupation, now familiar, is with the bilateral trade deficit.
Poets & Quants
The Pioneering MBAs In The Class Of 2019 – 08/27/17
Article takes a look at the MBAs in the Class of 2019 who are pioneering in their respective areas of expertise. Incoming Kellogg student Alyssa Forman is profiled on page 21. Forman chose Kellogg for its collaborative culture and hopes to be a leader in the social impact community.
Louise Linton Needs a Lesson in Branding – 08/25/17
Article by Professors Tim Calkins and Julie Hennessy takes a look at Louise Linton, the wife of Treasury Secretary Steven Mnuchin, and her Instagram spat with a commentator over her bragging of owning luxury brands. Many are wondering why she posted the picture in the first place, and “the answer is quite simple: Linton was likely seeking attention and favorable feedback.”
Why Amazon Is Such a Threat to the Grocery Industry – 08/25/17
Article discusses the recent finalization of Amazon’s deal to purchase Whole Foods for $14 billion, noting that after the announcement the stock prices of many of the chain’s big competitors took a hit. This seemed puzzling to experts because Whole Foods has fewer than 500 stores nationwide while the rest of the industry has roughly 38,000 combined stores – article quotes Professor David Matsa on the misleading figures from that scale.
Why Obamacare didn’t implode – 08/24/17
Article explains how Obamacare survived and healed itself after threats from Congress and the Trump administration a few months ago. The article took a look at how health insurance may be more locally controlled than previously thought, quoting Professor Craig Garthwaite.
How Startups Can Start Advertising – 08/22/17
Article by Professor Derek Rucker discusses how startups should go about advertising. It suggests: first, startups need to ask themselves what the advertising needs to accomplish; second, startups need to understand that they do not have the same consumer insight as large corporations; and lastly, some of the basics of branding that apply to established brands, apply to startups.
Hacking Coinbase: The Great Bitcoin Bank Robbery – 08/22/17
Article discusses the hacking of cryptocurrency, or block-chain based currencies, quoting Professor Moran Cerf on how online currency hackers face fewer problems than in-person robbers: “Brick and mortar bank robbers have two problems: stealing the money and hiding the evidence. Bitcoin solves the second one for you because everyone there is anonymous.”
Are You Sure You Want Single Payer – 08/21/17
Article explains how difficult it would be for Americans to transition to a single payer, “Medicare for all” system of healthcare, quoting Professor Craig Garthwaite on the changes one could expect on a system like this. “We would see a degradation in the customer-service side of health care.”