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Kellogg in the News

Inc.

Are You an "O" Type Marketer? – 05/08/15
Article quotes Professor Brian Uzzi on the challenges marketers face when they have an ‘O-dependent’ product - meaning that consumers consult other people’s opinions before buying - in the digital era and how to overcome that challenge by utilizing data sets.

Harvard Business Review

The Technology Trends That Matter to Sales Teams – 05/07/15
Article co-authored by Professor Andris Zoltners identifies top strategic technology trends that have significant implications for sales forces, such as cloud computing and context-rich systems.

Vox

How systemic racism entangles all police officers — even black cops – 05/07/15
Articles quotes Professor Adam Waytz on implicit racial bias in the police force and the concept of "deindividuation," which says that people lose their sense of self-awareness while in groups.

Quartz

The best way to nab your dream job out of college? Be born rich – 05/06/15
Article quotes Professor Lauren Rivera on her research and new book, Pedigree: How Elite Students Get Elite Jobs. According to her research, socioeconomically privileged students tend to get a disproportionate share of elite jobs.

Forbes

TeradataVoice: 2015: The Year Big Data Becomes Agile? – 05/05/15
Article quotes Professor Mohan Sawhney on the solution to the problem of achieving agility for business using big data - the Sentient Enterprise system that he helped develop. The system combines technology, data and automated decisions to eliminate the obstacles to agility posed by data silos, data drift and the delays that prevent real-time responsiveness.

Poets & Quants

Getting More From A Summer Internship: Advice From Recruiters & Graduates – 05/05/15

Article interviews graduates and recruiters on how to get the most out of a summer internship and includes a Q&A with Kellogg student Namrata Kothari, who talks about her time at personal styling company Stitch Fix.

Marketplace

McDonald's first turnaround steps aren't about food – 05/04/15
Article quotes Professor Tim Calkins on the major restructuring plan underway at McDonald’s and how the immense size of the company makes any fundamental changes across the board challenging, saying, “there’s not a quick fix here.”

Crain’s Chicago Business

How Matt Moog got gut-punched by Google and still won – 05/02/15
Article quotes Professor Derek Rucker on how consumer reviews have become an integral part of shopping online and in stores, made even easier by technology. “Consumer reviews have always been important because they're viewed as an unbiased source,” Rucker said.

Fortune

3 reasons every employee needs a mentor – 05/02/15
Article written by Dean Sally Blount discusses why is it important to have a mentor and focuses on three significant contributions a mentorship brings: perspective, realignment, and encouragement.

Poets & Quants

M7 Schools Launch Nepal Aid Drive – 05/02/15

Article talks about M7 b-schools’ collaborative fundraising efforts surrounding the recent Nepal earthquake, and quotes Kellogg student body president Ben Dowell saying that Kellogg knows friends and families affected firsthand by the disaster.

The Globe And Mail

George Garvin Brown IV: A family man rides the bourbon boom – 05/01/15
Article quotes Professor Lloyd Shefsky on how Kellogg research showed family-controlled public companies have a 21 percent better return on investment on average compared with similar public firms that are not family businesses.

Wired

Get inside a hacker's mind – 05/01/15
Article co-written by Professor Moran Cerf explains the mentality behind a hacker’s mind and the social engineering, human psychology, and art of manipulation that goes on behind a seemingly simple hacking attempt.

Chicago Tribune

Chicago book news: Jeffrey Brown's latest 'Darth Vader' book published – 04/30/15
Article mentions Professor Philip Kotler and introduces his new book “Confronting Capitalism,” in which he explores 14 major problems affecting capitalism and offers tweaks to the financial system that will make capitalism more sustainable.

Forbes

Building a World-Class Organization Through Values Based Leadership – 04/30/15
Article interviews Professor Harry Kraemer on his new book, “Becoming the Best: Build a World-Class Organization Through Values-Based Leadership,” and share his thoughts on leadership. Interview was also mentioned in the Huffington Post.

Harvard Business Review

How to Respond When Someone Takes Credit for Your Work – 04/30/15
Article quotes Professor Brian Uzzi on how to “make your enemies your allies” in a collaborative workspace and offers advice on what to do when someone tries to claim your work or ideas as their own.

Crain’s Chicago Business

Plan for data center under Block 37 wins Kellogg competition – 04/29/15

Article talks about a student team from Booth winning the Kellogg Real Estate Venture Competition with their proposal to locate a data center in the never-finished Chicago Transit Authority "superstation" below Block 37 in the Loop.

Harvard Business Review

How Emotional Intelligence Became a Key Leadership Skill – 04/28/15
Article quotes Professor Leigh Thompson on how self-regulation and the ability to detail a process for recognizing and rechanneling your negative emotions is a way to cope with envy at work.

Investor Business Daily

Take Steps To Become The Best You – 04/28/15
Article quotes Professor Harry Kraemer on multi-step advice on becoming the best version of yourself.

Poets & Quants

From GMAT To Deposit: An Engineer’s Journey – 04/28/15

Article written by an incoming Kellogg student Dean Nordhielm talks about dos and don’ts for applying to b-school. 

Poets & Quants

Negotiating MBA Job Offers: Dos & Don’ts – 04/23/15
Article gives advice on how MBA students should be negotiating their offers. Mentions a job negotiation panel organized the Kellogg Women’s Business Association and links to a student blog post on takeaways from the talk.