Kellogg in the News

Harvard Business Review

How Certainty Transforms Persuasion – 09/01/15
Professor Derek Rucker co-writes this article about the power of certainty in business that can turn beliefs into action, and offers four strategies to better enhance persuasion strategies in the workplace (consensus, repetition, ease, and defense).

Clear Admit

High-Touch Outreach by Current Students Helps Boost Kellogg’s Female Enrollment – 08/13/15
This article covers Kellogg’s record-breaking incoming class, with 43% women and a GMAT score high of 724, and takes a deeper look into the initiatives that helped spur these numbers.

Chicago Tribune

Blackhawks' Patrick Kane removed from video game cover amid investigation – 08/12/15
This article quotes Professor Tim Calkins on why corporate sponsors are quick to walk away from celebrities with legal issues.

Chicago Tribune

So who's teaching those courses on entrepreneurship? – 08/12/15
This article features Kellogg’s efforts to build up its entrepreneurship curriculum with the addition of 19 new courses and professors. Quotes Professor Linda Darragh on the growth of the program in the past several years.

Fortune

Google's name change sounds crazy but it's been done before – 08/11/15
This article by Professor Tim Calkins talks about why Alphabet is a smart “house of brands” strategy that can address growth opportunities, but also why it’s an unusual marketing strategy and the problems that might arise with this branded house approach.

Chicago Tribune

MBA programs in U.S., Chicago strive to enroll more women – 08/10/15
This article spotlights the increasingly pressing initiative to increase female MBA enrollment numbers, covering the White House initiative to focus on increasing opportunities for women. Kellogg, Booth and Wharton are featured.

Diversity Inc. Magazine

Kellogg School of Management’s Anise Wiley-Little: Having Broader Impact – 08/10/15

This article profiles Chief Human Capital and Diversity Officer Anise Wiley-Little and her work building an inclusive leadership while heading HR/Diversity at Kellogg.

Huffington Post

This 27-Year-Old Got Zomato To List ‘Disabled-Friendly' Restaurants – 08/10/15
Profiles Nipun Malhotra, who successfully convinced popular restaurant search website Zomato India to create a wheelchair access filter for their restaurants. Malhotra was inspired to request the feature while attending a week-long course at Kellogg.

Chicago Tribune

Want to skip the order line? Fast food restaurants have apps for that – 08/07/15
Professor Derek Rucker is quoted in this article saying that in the crowded app market, the best ones will win on efficiency, ease of use, and benefit.

Chicago Tribune

Chicago Scholars Hosts Top Employers at First Look Career Conference for City’s Underserved Yet Academically Ambitious Youth – 08/07/15
This article discusses the creation of the Chicago United Fellowship, a career mentorship program for diverse students that is emerging from a partnership between Northwestern University’s Kellogg School of Management, Chicago United and Chicago Scholars Foundation.

Harvard Business Review

Why Sales Teams Should Reexamine Territory Design – 08/07/15
Article co-authored by Professor Andris Zoltners examines why companies often underestimate the value of sales territory design. Quite often, he says, the symptoms of poor design are misdiagnosed and attributed to other causes.

Chicago Tribune

Study: Illinois is ‘powerhouse’ for producing female founders – 08/06/15
This article mentions that Kellogg is number 10 on a list of post-graduate schools that produce the most female entrepreneurs based on a report by CrunchBase; no other Illinois schools make that list. At the University level, Northwestern is tied for 12th, the University of Illinois is No. 18 and University of Chicago is tied for 21st in producing female founder.

The Wall Street Journal

Activist Investors Are Shaking Up Business Schools, Too – 08/05/15
This article mentions Dean Sally Blount’s interview with Jeff Ubben, the chief executive of ValueAct Capital LP and a Kellogg alum. The article also quotes Professor Harry Kraemer.

Poets & Quants

White House Backs B-School Gender Drive – 08/05/15

This article mentions Dean Sally Blount’s presence at a White House meeting on increasing opportunities for women in business. It also discusses Kellogg’s 2017 class profile, which lifted its percentage of women from 38% to 43%. News on the White House event also ran in the Bloomberg BusinessMiami HeraldBusiness BecauseThe StreetPR NewswireSys-Con Media, and Inside Higher Ed.

Bloomberg Business

Epson Is About to Solve the Most Annoying Problem With Inkjet Printers – 08/04/15
This article quotes Professor Alexander Chernev on how people tend to discount future costs associated with a product when they purchase it.

Poets & Quants

Record GMAT Score & Women at Kellogg – 08/04/15

This article discusses how Kellogg’s incoming class of two-year MBA students boasts the highest percentage of women ever at 43%, as well as a record average GMAT score of 724, an eight-point rise from last year. News on this topic also ran in Crain’s Chicago Business.

The New York Times

Bigger May Be Better for Health Insurers, but Doubts Remain for Consumers – 08/02/15

This article quotes Professor Leemore Dafny on how the consolidation of insurance companies has been shown to have an adverse impact on consumers. Professor Dafny was also quoted on this topic in Modern HealthcareHuman Resource Executive Online, andMemphis Daily News.

Crain’s Chicago Business

For Navteq, a sale to its customers might be the route to success – 08/01/15
This article quotes Professor Harry Kraemer on how Navteq would benefit from the focus of automakers that understand the importance of mapping.

Bloomberg View

Big Data Knows You Like Losers – 07/29/15
This article discusses Professor Eric Anderson’s research on how a certain group of early buyers can be an indicator of failure for new products.

Chicago Tribune

City Council gives final OK to landmark Fulton Market district – 07/29/15
This article quotes Lecturer William Bennett on how the impact of a landmark designation depends on the building. He says historic areas tend to go up in value.

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