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Kellogg in the News

IEDP

Inspiring Growth at Kellogg – 09/22/14

Article reports on Kellogg’s new brand strategy. Quotes Dean Sally Blount, “Growth has long been the imperative and continues to be the biggest challenge that every organization faces.”

Business Insider

Former Kraft Exec Shares 7 Steps For Achieving Massive, Meaningful Growth – 09/18/14

Article reports on Senior Fellow Sanjay Khosla’s seven-step plan for revenue growth from his book, Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth.

Chicago Tribune

State's peers offer lessons in building Obamacare exchange – 09/18/14
Quotes Professor Leemore Dafny, who said, “We have the advantage of being a second-round adopter, and that advantage is enormous.”

Fast Company

How Campbell's Soup's Former CEO Turned The Company Around – 09/18/14

Article reports on how Douglas Conant, Chairman of the Kellogg Executive Leadership Institute, increased market value and employee engagement as CEO of Campbell’s Soup.

WBEZ

09/18/14
Interview with Professor Nicholas Pearce about how religious institutions are attracting new members.

Forbes

8 Ways A Negative Mindset Can Affect Your Finances – 09/17/14

Article cites research by Professor Neal Roese that found that regret helps people avoid future behaviors with negative consequences, gain insight and embrace their decision-making approach.

Modern Healthcare

Reform Update: Anthem's Vivity alliance with seven L.A. systems aims at Kaiser – 09/17/14
Quotes Professor Leemore Dafny, who said, “That is a pretty bold play. It's not obvious how they're going to reduce hospital occupancy and come out on top.”

The New York Times

F.T.C. Wary of Mergers by Hospitals – 09/17/14
Quotes Professor Leemore Dafny, who said, “The Affordable Care Act has unleashed a merger frenzy,” and that she saw antitrust enforcement as a powerful tool to slow “the march toward conglomeration.”

Education Post Hong Kong

Kellogg School of Management launches new brand strategy focused on inspiring growth – 09/16/14

Article reports on Kellogg’s new brand strategy. Quotes Dean Sally Blount, who said, “Our 'inspiring growth' brand strategy highlights the important dual meaning of the English word ‘growth’ – both in terms of increasing economic value and increasing self-knowledge and insight.”

Forbes

Why You Hate Networking – 09/16/14

Article reports on research by Professor Maryam Kouchaki that found that instrumental networking makes people feel dirty, so much so that they think about taking a shower or brushing their teeth. Also covered by Huffington Post

Chicago Tribune

Innovative offerings help Chicago business schools stand out – 09/15/14

Article reports on entrepreneurship and innovation offerings at Chicago schools including Kellogg and Booth. Quotes Professor Linda Darragh, who said that Kellogg has revamped its program by adding 12 new courses and 19 new faculty members.

Fortune

For companies to grow, why bigger is not always better – 09/15/14
Article by Dean Sally Blount argues that growth is becoming less defined by absolute size and more defined by the speed and agility that comes from clarity of purpose, strategic insight and decisive action.

Moved By Purpose

Podcast EP. 30 – Invent, Reinvent, Thrive with Lloyd Shefsky – 09/15/14
Interview with Professor Lloyd Shefsky, who said that successful entrepreneurs don’t ignore the naysayers but investigate their claims.

Poets & Quants

Kellogg School’s New Growth Mantra: The Transformation Behind Another New Tagline – 09/15/14

Article reports on Kellogg’s new brand strategy of “inspiring growth” and how Kellogg has grown in the past four years, including the addition of 55 new courses, the launch of the Masters in Management Studies, the partnership with Guanghua School of Management and a new building. Quotes Dean Sally Blount and Chief Marketing and Engagement Officer Tim Simonds. Article also appeared in Fortune.

Financial Times

Masters in management options are growing fast – 09/14/14

Article reports that about 50 schools, including Kellogg, Ross and Sloan, already run M.S. in Management programs, and others are looking closely at the model. Quotes Dean of Students Betsy Ziegler, who said that Kellogg has “proved the concept” of the degree and will now open its program to non-Northwestern students.

Financial Times

Masters in management programmes now attractive in the US – 09/14/14

Article reports that the M.S. in Management degree, long popular in Europe, has become more attractive in the U.S. as the financial crisis prompted undergraduates to reassess the value of taking two years off to earn an MBA. Quotes Dean of Students Betsy Ziegler, who said that Kellogg is the only school of its six primary peers with a M.S. in Management program.

WTIC

Invent, Reinvent, Thrive – 09/14/14
Interview with Professor Lloyd Shefsky, who said that people don’t have to change their whole skill set to reinvent themselves.

Bloomberg TV

How to Bring Brands Back From the Brink – 09/12/14

Interview with Senior Fellow Sanjay Khosla, who explains how writing a blank check can save a company. Khosla also discusses why companies should aim to create markets rather than fight for market shares.

Crain’s Chicago Business

Why not everyone is happy with the Advocate-NorthShore engagement – 09/12/14

Quotes Professor Joel Shalowitz, who said, “I would be surprised if in three years Advocate did not start its own insurance plan.

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