Kellogg in the News

Fortune

Why Are We So Obsessed With Pumpkin Spice? – 09/08/17
Article by Professor Bobby Calder explains the pumpkin spice craze and why consumers are so obsessed with it. “While seasonality and limited quantities pump up the pumpkin fad, there’s a bigger consumer desire driving this trend, making it less about the spice and more about consumers wanting to spice up their lives.”

Chicago Tribune

Will your next new co-worker be a robot? Automation is hitting office jobs in Chicago – 09/07/17
Article examines how robots represent one way companies are automating white-collar jobs, quoting Professor Mohan Sawhney. “The technologies at play in both cases are examples of a subset of artificial intelligence that allows computers to understand text and recognize images.”

Chicago Tribune

Chicago will bid for Amazon's second headquarters — and its 50,000 jobs – 09/07/17
Article discusses how Chicago plans to respond to Amazon's request for proposals for the company’s new 50,000-employee campus, quoting Professor James Shein on how Amazon "is going to follow the money."

Wall Street Journal

Sally Blount, First Woman to Lead Top-Ranked Business School, to Step Down – 09/07/17
Article discusses the decision by Dean Sally Blount to step down at the end of this academic year, noting that during her tenure as dean, Blount expanded the program’s global offerings and led development of Kellogg’s new $250 million global hub. In a video published with the announcement Blount says, “Kellogg is in such strong shape, and I’m proud of all that we’ve accomplished together.” Also covered in Fortune, Poets & Quants, Clear Admit, Crain’s Chicago Business, and Chicago Tribune.

Forbes

How Amazon Will Use Analytics To Shake Up The Supermarket Industry – 09/06/17
Article co-authored by Professor Eric Anderson and Professor Florian Zettelmeyer takes a look at how even on the first day after acquiring Whole Foods, Amazon has lowered the prices on certain items in the store, and consumers should plan to see the implementation of analytics to drive sales going forward.

Fortune

Why You’ll Probably Give in and Buy the iPhone 8 – 09/06/17
Article by Professor Alexander Chernev discusses why consumers will still buy the iPhone 8 even with its expensive price tag. He notes that there may be some initial reluctance, but with time people will accept the change in features and the hefty price of the phone.

Associated Press

To get sales kicking, LL Bean renews focus on the outdoors – 09/05/17
Article explains how L.L. Bean is putting a heavy focus on “the fun of being outside” as it tries to up sales in an ever-changing marketplace, quoting Professor Tim Calkins on how companies with long traditions can be reluctant to change.

CBS News

How Starbucks covers pricey in vitro fertilization for even its part-time employees – 09/05/17
Article discusses how Starbucks is helping employees, even part-time baristas, by offering benefits to cover infertility, noting that one in eight couples in the United States has trouble getting pregnant. Professor Craig Garthwaite was quoted on the reasoning behind Starbuck’s decision to include these benefits: “They’re not doing this out of the goodness of their heart, this is part of a cohesive strategy to attract and retain talent.”

Poets & Quants

The Favorite Classes Of Top EMBA Grads – 09/05/17
Article takes a look at the key takeaways EMBA graduates learned from their favorite business school classes, quoting Kellogg alum Oliver Jarrett on a “light bulb moment” that changed his approach towards maximizing sales during a “Strategic Operations” course.

Forbes

Fatal Attraction For South Korea Imperils KORUS – 09/03/17
Article by Adjunct Professor Phil Levy discusses how for several months, the U.S. administration has complained about trade with the South Korea and, in particular, the Korea-United States free trade agreement (KORUS) that came into effect in 2012. The administration’s preoccupation, now familiar, is with the bilateral trade deficit.

Inc.

Why You Really Need to Make Time for Friends – 09/03/17
Article discusses research by Professor Neal Roese, which found “people most regret not having, losing, or experiencing a reduction in the quality of their social connections,” showing that it is important to maintain friendships.

New York Times

In Venezuela, Cooking With Firewood as Currency Collapses – 09/02/17
Article explains how common food shortages in Venezuela have lead to the creation of the country’s black stalls to get basic goods, quoting Adjunct Lecturer Daniel Lansberg-Rodriguez on the fast rate at which Venezuelan currency is disappearing.

Business Insider

An ex-Apple recruiter says there’s an unexpected dark side to hiring for 'culture fit' – 09/01/17
Article takes a look at the darker side to hiring for “cultural fit,” noting that hiring managers can easily allow unconscious biases to creep into their definition of “fit.” Research by Professor Lauren Rivera is cited, showing that interviewers often look for potential friends rather than those with the best work experience.

Forbes

Six Ways To Demonstrate You’re Promotion-Ready – 09/01/17
Article by Dean Sally Blount outlining six helpful ways to demonstrate you are “promotion-ready.” One must master interpersonal awareness and use their upward interactions well.

Associated Press

Medicaid fueling opioid epidemic? New theory is challenged – 08/31/17
Article discusses the new theory becoming popular amongst conservative politicians that Medicaid, an Obama-era health law, and its expansion to low-income adults may be fueling the opioid epidemic. Professor Craig Garthwaite is quoted on why the claim that Medicaid expansion fueled drug deaths is “fundamentally flawed.” Also published in The New York Times and The Washington Post.

Inc.

8 Proven Ways to Be Happier, According to Science – 08/29/17
Article takes a look at 8 scientifically proven ways to be happier, noting that happiness and success are subjective things. Research by Professor Neal Roese is cited, noting that if one invests in their friendships, they will have less regret later in life.

Poets & Quants

The Pioneering MBAs In The Class Of 2019 – 08/27/17
Article takes a look at the MBAs in the Class of 2019 who are pioneering in their respective areas of expertise. Incoming Kellogg student Alyssa Forman is profiled on page 21. Forman chose Kellogg for its collaborative culture and hopes to be a leader in the social impact community.

Fortune

Louise Linton Needs a Lesson in Branding – 08/25/17
Article by Professors Tim Calkins and Julie Hennessy takes a look at Louise Linton, the wife of Treasury Secretary Steven Mnuchin, and her Instagram spat with a commentator over her bragging of owning luxury brands. Many are wondering why she posted the picture in the first place, and “the answer is quite simple: Linton was likely seeking attention and favorable feedback.”

The Atlantic

Why Amazon Is Such a Threat to the Grocery Industry – 08/25/17
Article discusses the recent finalization of Amazon’s deal to purchase Whole Foods for $14 billion, noting that after the announcement the stock prices of many of the chain’s big competitors took a hit. This seemed puzzling to experts because Whole Foods has fewer than 500 stores nationwide while the rest of the industry has roughly 38,000 combined stores – article quotes Professor David Matsa on the misleading figures from that scale.

Fortune

How These European Airlines Are Offering Such Cheap Flights – 08/24/17
Article by Adjunct Lecturer Dean DeBiase takes a look at Iceland’s WOW Air’s and Norweign Air Shuttle’s ability to continue adding trans-Atlantic routes with bargain fares. These discount carriers are competing with legacy carriers because of their ability to offer much lower fares.

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