Why Are We So Obsessed With Pumpkin Spice? – 09/08/17
Article by Professor Bobby Calder explains the pumpkin spice craze and why consumers are so obsessed with it. “While seasonality and limited quantities pump up the pumpkin fad, there’s a bigger consumer desire driving this trend, making it less about the spice and more about consumers wanting to spice up their lives.”
Wall Street Journal
Sally Blount, First Woman to Lead Top-Ranked Business School, to Step Down – 09/07/17
Article discusses the decision by Dean Sally Blount to step down at the end of this academic year, noting that during her tenure as dean, Blount expanded the program’s global offerings and led development of Kellogg’s new $250 million global hub. In a video published with the announcement Blount says, “Kellogg is in such strong shape, and I’m proud of all that we’ve accomplished together.” Also covered in Fortune, Poets & Quants, Clear Admit, Crain’s Chicago Business, and Chicago Tribune.
Poets & Quants
The Favorite Classes Of Top EMBA Grads – 09/05/17
Article takes a look at the key takeaways EMBA graduates learned from their favorite business school classes, quoting Kellogg alum Oliver Jarrett on a “light bulb moment” that changed his approach towards maximizing sales during a “Strategic Operations” course.
Fatal Attraction For South Korea Imperils KORUS – 09/03/17
Article by Adjunct Professor Phil Levy discusses how for several months, the U.S. administration has complained about trade with the South Korea and, in particular, the Korea-United States free trade agreement (KORUS) that came into effect in 2012. The administration’s preoccupation, now familiar, is with the bilateral trade deficit.
Poets & Quants
The Pioneering MBAs In The Class Of 2019 – 08/27/17
Article takes a look at the MBAs in the Class of 2019 who are pioneering in their respective areas of expertise. Incoming Kellogg student Alyssa Forman is profiled on page 21. Forman chose Kellogg for its collaborative culture and hopes to be a leader in the social impact community.
Louise Linton Needs a Lesson in Branding – 08/25/17
Article by Professors Tim Calkins and Julie Hennessy takes a look at Louise Linton, the wife of Treasury Secretary Steven Mnuchin, and her Instagram spat with a commentator over her bragging of owning luxury brands. Many are wondering why she posted the picture in the first place, and “the answer is quite simple: Linton was likely seeking attention and favorable feedback.”
Why Amazon Is Such a Threat to the Grocery Industry – 08/25/17
Article discusses the recent finalization of Amazon’s deal to purchase Whole Foods for $14 billion, noting that after the announcement the stock prices of many of the chain’s big competitors took a hit. This seemed puzzling to experts because Whole Foods has fewer than 500 stores nationwide while the rest of the industry has roughly 38,000 combined stores – article quotes Professor David Matsa on the misleading figures from that scale.