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Kellogg in the News

Harvard Business Review

Getting Beyond “Show Me the Money”: An Interview with Andris Zoltners – 04/01/15
Q&A with Professor Andris Zoltners about why companies rely too heavily on compensation systems to drive results, why field managers are the key to a high-performing sales force and what’s changed over the years he’s spent watching the field.

Harvard Business Review

How Consumers Understand (and Misunderstand) Pricing Cues – 04/01/15
Article reports on a study by Professor Alexander Chernev that describes three signals retailers need to understand and manage in order to avoid sending incorrect cues: high volume equals low cost, frills equals high cost and unconventional products equals high cost.

Chicago Tribune

Economist Innovation Forum tackles disruption among dinosaurs – 03/26/15
Article quotes Professor Robert Wolcott, who served as a panelist discussing the current state of disruption in The Economist’s Innovation Forum in Chicago. There can be drawbacks in being too quick to release a new product or service because it's likely that the first idea is not your best idea, he said.

Economist

A flagging model – 03/26/15
Article quotes Professor Lauren Rivera on the hiring biases inherent in elite firms. “Evaluators relied so intensely on ‘school’ as a criterion of evaluation not because they believed that the content of elite curricula better prepared students for life in their firms…but because of the perceived rigor of the admissions process,” she said.

Business Insider

9 science-backed tactics for winning a negotiation – 03/23/15
Article quotes Professor Leigh Thompson on the “anchoring effect” in salary negotiation. If you start high, the hiring manager may adjust the figure down slightly. But that's typically a stronger position than starting low and trying to negotiate up, she said.

Chicago Tribune

Contact lens pricing under debate in Springfield – 03/23/15
Article quotes Professor Eric Anderson on the contact lens minimum pricing issue under debate in Illinois. Manufacturers of durable goods often set minimum prices so higher-end stores can compete with Amazon and Wal-Mart, he said.

Fortune

GoDaddy's latest attempt to escape its sexist reputation – 03/23/15
Article quotes Professor Derek Rucker on GoDaddy’s process to eliminate its sexist reputation. Revamping the way the public sees a company requires “a series of actions over time,” he says. In some cases, it may also require the firm to tackle the issue head-on, publicly acknowledging the problem and explaining how it’s changed.

Fortune

Why Starbucks has no business talking about race – 03/23/15
Article written by Professor Tim Calkins discusses the validity of the Starbucks “race together” campaign. Taking up issues that do not have a direct business impact or support company values is asking for trouble, the article says.

Chicago Tribune

Chicago lags on international tourism, 'still dealing with Al Capone' – 03/20/15
Article reports on Chicago’s lag in international tourism and quotes Professor Bobby Calder, who says that "Chicago is still, at best, a mystery to foreign tourists. We're still dealing with Al Capone, even in 2015."

Wall Street Journal

50 Million Users: The Making of an ‘Angry Birds’ Internet Meme – 03/20/15
Quotes Professor Shane Greenstein on “Internet exceptionalism,” the idea that Internet businesses don’t follow the same set of economic principles that govern other kinds of business.

Inc.

The Most Important Thing Entrepreneurs Fail to Do – 03/19/15
Article quotes Professor Harry Kraemer on a common failure of entrepreneurs: establishing values-based leadership. It begins with the individual, regardless of title or position, and a commitment to become one's "best self,” he said.

New York Times

In the Age of Information, Specializing to Survive – 03/19/15
Quotes Professor Benjamin Jones on the response to the explosion of information that has transformed modern scholarship and innovation: the rise of intense specialization and teamwork.

Fortune

The art of listening: how McDonald’s is cleaning up its image – 03/17/15
Article by Professor Harry Kraemer argues that McDonald’s decision to only serve antibiotic-free chicken is a sign that executives are listening to customers and gaining a balance of perspectives. Achieving balance is a quality of values-based leadership.

Huffington Post

Are We Teaching Millennials to Be Amoral? – 03/17/15
Quotes Professor Brayden King, who said that corporations are now writing their ethics statements in a more "descriptive, rather than prescriptive" manner to entice future employees.

Crain’s Chicago Business

Bending the learning curve on Techstars – 03/16/15
Review of Lecturer Andrew Razeghi’s new book, Bend the Curve, says the book is “a good how-to guide for entrepreneurs, but it's also a great cheat sheet for anyone trying to quickly get up to speed on Chicago's tech scene.”

Quartz

How to manage up without ever leaving your cubicle – 03/15/15
Article by Professor Harry Kraemer defines value-based leadership using four principles: self-reflection, balance, true self-confidence and genuine humility. These principles lead people to do the right thing themselves and allow them to positively influence others.

Poets & Quants

Guide to MBA Case Competitions – 03/14/15
Article lists P&Q’s top 20 MBA case competitions, including the Kellogg Biotech & Healthcare Case Competition. Also notes that a Kellogg team won the Deloitte National Case Competition in January.

Los Angeles Times

Kamala Harris calls Prime's bluff in hospital deal's collapse – 03/13/15
Quotes Professor Leemore Dafny on the issue of a for-profit hospital model serving a low-income community. "In some cases, they might even be more efficient," she said. But it's also relatively rare to see for-profit hospitals offering expensive, unprofitable services.

Poets & Quants

New Case Competition Attracts Top Schools – 03/13/15
Article mentions the Kellogg Biotech & Healthcare Case Competition. Also mentions that Kellogg teams won the Wharton MBA Buyout Case Competition, Anderson’s entertainment business case competition and the MBA National Case Competition.

Muscatine Journal

America’s workforce challenge – 03/12/15
Article by Professor Harold Sirkin argues that the mass exodus of baby boomers from the labor force and the slowdown in marriages and family formation is a demographic shift that will affect virtually every company in the U.S.

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