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Kellogg in the News

Chicago Tribune

Why your company might want to rethink the way it generates ideas – 01/15/15
Q&A with Professor Loran Nordgren about why the “private data collection” technique is more efficient than brainstorming and how his app, Candor, helps facilitate the collection process.

Forbes

How To Use Super Bowl Advertising As A Platform For Growth – 01/15/15
Article by Professors Tim Calkins and Derek Rucker, who write that a Super Bowl ad can enhance consumer awareness for a new brand, disseminate new messaging for an existing brand and spark online discussion about new and existing brands.

The New York Times

Rethinking the Nail Salon by Glancing at the Starbucks Model – 01/14/15
Quotes Senior Fellow Sanjay Khosla, who said that MiniLuxe will need to take care not to lose sight of its original goals as it expands, which is where Starbucks went wrong.

Al Jazeera America

Study: More women on corporate boards, but gender gap persists – 01/13/15
Quotes Professor David Matsa, who said that companies with women on corporate boards do tend to hire more female executives, which is an “indication that women’s representation does matter, and there are real effects.”

Chicago Tribune

Lovin' McDonald's ads? If not, still a win for them to be noticed – 01/13/15
Quotes Professor Tim Calkins, who said, “It's hard to say something about McDonald's that people really notice. If there's one thing to be said about this current campaign, it's that people have noticed it and it has prompted a reaction.”

Crain’s Chicago Business

Illinois Medicaid penalizes another health plan – 01/13/15
Quotes Professor Joel Shalowitz, who said that the penalized plan must prepare to potentially be flooded with patients who choose the plan voluntarily.

CNN Money

McDonald's new ad: Brilliant or tasteless? – 01/12/15
Quotes Professor Tim Calkins, who said, “McDonald's is working very hard to rebuild its brand. Over the past couple of years it has taken a ton of hits. This new signs ad is incredibly heartwarming.”

Forbes

Create Your Corporate Values By Design, Not By Accident – 01/12/15
Article by Professor Robert Wolcott argues that nurturing corporate values that support long-term success requires vigilance and constant attention from leadership at all levels. Values should be explicit, thoughtful and authentic.

Poets & Quants

To Employers, A Perfect MBA Looks Like This – 01/12/15

Article reports on Businessweek and GMAC’s employer surveys, both of which found that employers most value communication skills in MBAs. Quotes Betsy Ziegler, associate dean of MBA programs, who said, “As we think about what majors we should be offering, and what collection of classes in general, thematically what themes we should be talking about, recruiters are at the core.”

Fortune

3 lessons every new leader should know – 01/10/15
Article by Dean Sally Blount advises people in leadership positions for the first time to recognize why they were picked, to build their teams and to find two or three good advisors.

International Business Times

Dzhokhar Tsarnaev Trial: Social Conservatives Who See Suspect As Non-White Likely To Judge Harsher – 01/07/15

Article reports on a study by Professor Nour Kteily that found that potential jurors who consider themselves social conservatives and who harbor feelings of superiority over criminals and outsiders are more likely to view the Boston Marathon bomber as non-white, in spite of his ethnic Caucasian background, and to demand harsher penalties. The Washington Post also reported on the study.

The Atlantic

Why Are So Few Black People Using Bitcoin? – 01/07/15
Quotes Professor Nicholas Pearce, who said, “For African Americans in particular, I think the issue with Bitcoin is that it stimulates arms-length transactions. In the African American community, by and large, people tend to be more relationship-oriented than transactionally-driven.”

Fortune

What successful women want in 2015 – 01/06/15
Article includes Dean Sally Blount’s goal of “inspiring growth in our people and teams: in terms of self-understanding, customer insight and market connectivity.”

Huffington Post

The São Paulo Stock Exchange Expansion Would Be a Good Move – 01/06/15
Article by Professor Susan Perkins argues the Sao Paulo stock exchange expansion into the national stock exchanges of Argentina, Colombia, Chile, Mexico and Peru is likely to increase the liquidity of stock markets throughout Latin America, which will be needed to get past this economic downturn.

Fortune

What Cuba’s new investors can learn from Coca-Cola – 01/05/15
Article by Professor Nicola Persico explains how Coca-Cola’s entry into Myanmar in 2013 illustrates the challenges and opportunities that businesses could very well face when they seek license to operate in Cuba.

The Guardian

Sustainable mining: an inherent contradiction in terms? – 01/05/15

Article reports on a white paper by the Kellogg Innovation Network that is meant to serve as a framework to inspire more mining companies to develop sustainable projects that could also boost their profits.

The New York Times

Do No Harm? It May Be Hard to Avoid With Health Law’s Medicare Cuts – 01/05/15
Article cites a study by Professors David Dranove, Craig Garthwaite and Christopher Ody that found that hospitals responded to the 2008 market collapse not by cutting staff but by trimming back in other specific areas, including advanced medical records and less profitable services like those for substance use treatment or those provided in trauma centers.

MarketWatch

What moves global stock markets? Lately it’s been news out of Washington, D.C. – 01/04/15
Article reports on research by Professor Scott Baker that found that U.S. economic policy developments have increasingly triggered sharp stock market moves in the U.S. and across the globe.

American Association of Individual Investors

Corporate Reinvention and the Creation (or Destruction) of Value – 01/01/15
Article by Professor Lloyd Shefsky argues that amidst the many signs investors face in decision-making, the ability of a company’s leaders to handle major setbacks is particularly valuable to examine.

BizEd Magazine

Admissions Turns to Video – 01/01/15

Article reports on the increase in schools converting their application essays to online video formats. Quotes Kate Smith, assistant dean of admissions, who said that Kellogg still strives to conduct interviews with every applicant, “but the video essay gives us an opportunity to meet each student early in the application process.” Article can be found on page 56.

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