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Kellogg in the News


McDilemma: Why McDonald's Needs a Relentless Relevance Strategy – 11/13/14
Quotes Professor Tim Calkins, who said, “Great brands are clearly defined. They’re for some people and not for others.”


The Sum Of All The Business School Rankings – 11/13/14
Article reports on the instability and possible insignificance of business school rankings by looking at the long term trends in various publications’ rankings of Harvard, Stanford, Wharton, Booth, Sloan, Columbia and Kellogg.


Warren Buffett finds tax advantage in Duracell deal – 11/13/14
Quotes Professor Thomas Lys, who said, “Warren Buffett has an obligation to his shareholder. And that obligation is to pay as little as the code allows."

Poets and Quants

How Duke Achieved its No. 1 Rankin – 11/12/14
Article reports that Businessweek’s rankings are "an embarrassingly biased survey of recruiters or an oddball attempt to rank the intellectual capital of the faculty.” While the methodology change benefitted some schools, it penalized others, including Kellogg, Harvard and Ross.

Business Insider

New Study Reveals What It Takes For Women To Become Fortune 500 CEOs – 11/11/14
Quotes Dean Sally Blount, who said, “If we want our best and brightest young women to become great leaders, we have to convince more of them that their first job out of college ought to be in business, and they should be going for the big jobs regardless of what career they want to pursue."

Chicago Tribune

Verizon hopes to connect, get its message through – 11/11/14
Quotes Professor Tim Calkins, who said, “One way you elevate your brand is you create wonderful experiences. What Verizon wants to do is to elevate these experiences that delight people, and then people feel a real sense of affection for the brand."

Crain’s Chicago Business

Founder Equity tries new twist on venture fund model – 11/11/14
Quotes Professor Andrew Razeghi, who said that Lecturer Joe Dwyer and Lecturer Sean Johnson’s new company, which is part venture fund and part incubator, is innovative, relevant and helpful.

NPR Morning Edition

Chinese Shoppers Set Record for ‘Singles Day’ Shopping Spree – 11/11/14
Quotes Professor Alexander Chernev, who said that the Singles Day sales are unlikely to catch on in the U.S. because shopping days are relatively routine for Americans, compared with China's emerging middle class.

The Globe and Mail

How Kraft turned less into more – 11/11/14
Reviewer of Senior Fellow Sanjay Khosla and Professor Mohan Sawhney’s book Fewer, Bigger, Bolder writes, “This is a fascinating book, with many real-life stories from the authors’ experience, a sensible approach to growth, and details on how to make the idea of fewer, bigger, bolder come alive in your company.”


Nestle Pits Insiders in Competition to Become Next CEO – 11/10/14
Quotes Professor William Ocasio, who said that Nestle’s grooming of insiders may lead to “groupthink.”

The Economist

Dual MBAs: The world keeps coming to China – 11/10/14

Article reports that alliances between Western schools and Chinese universities are increasing and mentions Kellogg’s joint EMBA with Guanghua. The interest in China is partly due to the rising number of Chinese people taking the GMAT and the falling number of Americans taking the test.

Chicago Tribune

ISIS Power unplugs from name – 11/09/14
Quotes Professor Tim Calkins, who said, “The problem is that ISIS has really taken control of that brand. So any company that is using anything similar to that has a problem. People are very quickly going to connect the terrorist organization to that name."

Chicago Tribune

Risky bonds prove costly for Chicago Public Schools – 11/07/14
Quotes Chair of the Finance Department Kathleen Hagerty, who said, “There's always a reason why these deals offer cheaper rates. The investment banks are smart, and they aren't doing you any favors."

Harvard Business Review

Research: How Female CEOs Actually Get to the Top – 11/06/14
Article quotes Dean Sally Blount, who said, “If we want our best and brightest young women to become great leaders…we have to convince more of them that … they should be going for the big jobs.”


A Reasonable Energy Plan to Keep the Economy Humming – 11/05/14
Article by Professor Harold Sirkin argues for an energy plan with increased transparency, better monitoring of methane emissions and infrastructure investment.

Chicago Tribune

Why Google Express delivers and how WeDeliver received the news – 11/05/14
Quotes Professor Antonio Moreno-Garcia, who said that Google needed to get into the delivery business if it wanted to compete with Amazon, which is moving aggressively into same-day delivery.

The Huffington Post

A Skyscraper-Sized Risk for Chicago – 11/05/14
Article by Professor Tim Calkins argues that traditional advertising is not as impactful as a compelling event and that by embracing Wallenda’s stunt, Chicago’s leaders enhanced the city’s reputation.

The Wall Street Journal

Big Data Gets Master Treatment at B-Schools – 11/05/14
Article reports that interest in one-year master’s programs in business analytics is increasing, prompting at least five business schools to roll out stand-alone programs in the past two years. Quotes Professor Florian Zettelmeyer, who said that Kellogg doesn’t plan to offer a stand-alone business analytics degree.


Growing pains may loom for Alibaba: Expert – 11/04/14
Interview with Professor Mohan Sawhney, who said, “Growth is very seductive because there are so many opportunities before Alibaba. They've got a stock that is very valuable currency, and they've got their eyes on the global prize.”


Ex-French Minister Montebourg Goes Back to School for Business – 11/03/14

Article reports that Montebourg will attend Insead and mentions the school’s partnership with Kellogg.

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