Speakers

Florian Zettlelmeyer Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg School of Management

Eric Anderson Hartmarx Professor of Marketing; Director of the Center for Global Marketing Practice / Kellogg School of Management

Eric Anderson's research interests include innovation, pricing strategy, new products, retailing and channel management. His recent research has been conducted with various companies around the world and has impacted both management practice and academic theory. Additionally, his articles have appeared in scholarly journals such as Journal of Marketing Research, Journal of Economic Theory and Quarterly Journal of Economics. Anderson’s 2004 paper on the long run impact of pricing and promotions was recently recognized for its enduring impact on the field of marketing, and his 2014 paper on deceptive product reviews won the Paul E. Green award for the best paper in Journal of Marketing Research. Anderson is currently department editor of Management Science, and associate editor for Operations Research.

Faculty Lead / Data Analytics for Growth

1:15 p.m. Lutkin Hall
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Brenna Argall June and Donald Brewer Junior Professor of Electrical Engineering and Computer Science / Northwestern University

Dr. Brenna Argall is the June and Donald Brewer Junior Professor of Electrical Engineering and Computer Science at Northwestern University, and also an assistant professor in the Departments of Mechanical Engineering and Physical Medicine & Rehabilitation. Her research lies at the intersection of robotics, machine learning and human rehabilitation. Dr. Argall is Director of the Assistive & Rehabilitation Robotics Laboratory at the Rehabilitation Institute of Chicago, the nation's premier rehabilitation hospital. The mission of this laboratory is to advance human ability by leveraging robotics autonomy.

Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Vahe Ayvazian Director of Marketing, US Diagnostics Business/Abbott

Vahe Ayvazian is currently the Marketing Director of Abbott’s US Diagnostics Business, overseeing the many tests, equipment and services that Abbott provides in creating diagnostics solutions for clients. Prior to Abbott, Vahe led brand management at P&G for multiple products, eventually focusing on Pantene globally. Vahe is a graduate of the Kelley School of Business at Indiana University.

Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Laura Bell Vice President / Bell's Brewery

Laura Bell is Vice President of Bell’s Brewery, Inc., the seventh largest craft brewery in the United States. A second generation co-owner, Bell has spent time working various odd jobs when she was younger like gluing labels to bottles and in the Eccentric Café’s kitchen while in high school. Laura officially started working at the brewery full-time in 2007 after graduating from Michigan State University. Since then, she has spent time in sales, all areas of beer production and built the marketing department from the ground up. Bell now oversees Business Insights, Government Compliance, Marketing, Sales and Specialty Brewing departments.

Speaker / Scaling Operations: Tools and Tactics

10:30 a.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Brendan Ray Belz Full Time MBA Program, Class of 2018; Kellogg Keynote Contest Winner (Student)

Brendan Belz has a deep passion for the emerging markets and the unique challenges presented by working in them. Most recently, he spent four years in Africa helping Cummins expand its global footprint by establishing six new businesses. Belz traveled across the continent learning about what it takes to not just launch, but to scale businesses in some of the world’s fastest growing markets. Belz is currently a first year Master of Business Administration candidate at the Kellogg School of Management at Northwestern University. He holds a Bachelor of Arts in Economics from DePauw University.

Headline Speaker

3:00 p.m. Cahn Auditorium

Sally Blount Dean / Kellogg School of Management; Michael L. Nemmers Professor of Management & Organizations

An internationally recognized thought leader in management, negotiation and behavioral decision-making, Dean Sally Blount brings more than 25 years of experience in business education. Since taking the helm at Kellogg in 2010, Blount has made significant progress in advancing a bold, seven-year plan for the school, setting repeated fundraising records with the school's $350 million "Transforming Together" campaign, constructing a 410,000-square-foot lakefront global education center scheduled to open in early 2017 and expanding Kellogg's premier Executive MBA Global Network.

Headline Speaker: Welcoming Remarks

9:00 a.m. Cahn Auditorium
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Joe Bonefas '15 Vice President Business Technology / Discover Financial Services

Joe Bonefas currently serves as a Vice President in the Business Technology group at Discover Financial Services, where he is responsible for emerging technology solutions and business architecture. Since joining Discover in 1991, Bonefas has held a number of key roles, including leading the technology teams that created the Discover Network Switch, developing the co-brand card market and creating Discover's network alliance model. Bonefas has been published in the Journal of Payments Strategy and Systems and has won numerous awards for his disruptive solutions, such as the Walmart Dual Card and China Union Pay network alliance. He has a Master of Business Administration degree from the Kellogg School of Management at Northwestern University, a Master of Science degree in Computer Science from Northwestern University, and Bachelor of Science degrees in Mathematics and Computer Science from Northern Illinois University.

Speaker / IoT: Digital Disruption vs. Digital Transformation

10:30 a.m. Pick-Staiger
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Meghan Busse Associate Professor of Strategy / Kellogg School of Management at Northwestern University

Meghan Busse joined the Kellogg faculty in 2008 as an Associate Professor of Strategy. Professor Busse's research focuses on market structure and competition, with particular interest in pricing and price discrimination. She has studied these issues in a variety of industries, including cellular telephones, airlines and advertising. Her recent work has focused on the automobile industry, investigating both promotional strategies and environmental issues associated with cars and car purchasing behavior. Professor Busse received her PhD in economics from MIT. She is also a research associate of the National Bureau of Economic Research.

Headline Speaker Moderator

9:00 a.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Jean Case CEO / Case Foundation

Jean Case is an actively engaged philanthropist, investor and a pioneer in the world of interactive technologies. Her career in the private sector spanned nearly two decades before she and her husband, Steve Case, created the Case Foundation in 1997. The Case Foundation is recognized for its innovative efforts to address significant social challenges, harnessing the best impulses of entrepreneurship, innovation, technology and collaboration to drive exponential impact.

Headline Speaker

6:00 p.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Moran Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Moran Cerf’s research uses methods from neuroscience to understand the underlying mechanisms of our psychology. His work focuses on studies of the neural underpinnings of our behaviors: how our emotions, dreams and decision-making processes work, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. Professor Cerf holds multiple patents, and his academic work has been published in academic journals such as Nature, as well as popular journals such as Wired and Forbes. Prior to his academic career, Professor Cerf spent nearly a decade in industry, holding positions in computers security, pharmaceutical, telecom, fashion, software development and innovations development. Professor Cerf spoke at TED, PopTech, DLD, and the WEF and his talks have received millions of views and a large following. In addition to his academic career, Professor Cerf is a science consultant for various Hollywood films and TV shows (‘House,’ ‘Limitless,’ ‘The Knick,’ ‘Falling Water’ and more). Recently, he was named one of the "Best 40 Under 40 Professors" by Poets & Quants. Most importantly, he is right handed.

Faculty Lead / NeuroInsights: Neuroscience for Marketing and Leadership

1:15 p.m. Pick-Staiger
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Lynda Chin Associate Vice Chancellor for Healthcare Transformation; Chief Innovation Officer for Health Affairs; Director, Institute for Health Transformation / The University of Texas System

Dr. Lynda Chin is an internationally known genomic scientist and a member of the National Academy of Medicine. As a board-certified dermatologist, Dr. Chin contributed to advances in cancer biology and genomics throughout her career at the Dana-Farber Cancer Institute of Harvard Medical School, the Broad Institute of MIT and Harvard, and more recently, as founding chair of the Department of Genomic Medicine at MD Anderson Cancer Center. In 2015, Dr. Chin launched the Institute for Health Transformation at the UT System to transform healthcare delivery with technology, data and analytics, starting with chronic disease management in the underserved population.

Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Rorke Denver Actor, Author, Former United States Navy SEALs Commander

Commander Rorke Denver has run every phase of training for the U.S. Navy SEALs and led special-forces missions in the Middle East, Africa, Latin America and other international hot spots. In 2006, Rorke was officer in charge of BRAVO Platoon of SEAL Team THREE in Iraq’s Al Anbar Province in one of the most combat-heavy deployments of any regular SEAL team since Vietnam. He holds a Bachelor of Arts degree from Syracuse University, where he was an All-American lacrosse player and captain of the varsity lacrosse team. He earned a Master of Science in Global Business Leadership from the University of San Diego.

Headline Speaker

3:00 p.m. Cahn Auditorium
Benjamin F. Jones Kellogg School of Management

Scott Dorsey '99 Managing Partner / High Alpha

Scott Dorsey currently serves as managing partner at High Alpha, a venture studio focused on conceiving, launching and scaling next generation enterprise cloud companies. Prior to High Alpha, he co-founded ExactTarget and led the company as CEO from start-up to global marketing software leader. Dorsey also serves on a number of non-profit boards in the community, including Chairman of the Indiana Sports Corp., Board and Executive Committee member of Techpoint, Board member of the ExactTarget Foundation, Dean’s Advisory Board at Indiana University School of Informatics and Computing, Global Advisory Board at Kellogg School of Management at Northwestern University and Emeritus Board member at Central Indiana Corporate Partnership. Additionally, he is the Chairman of Tinderbox. Dorsey is a graduate of Indiana University – Kelley School of Business and earned his Master of Business Administration degree from the Kellogg School of Management.

Speaker / Entrepreneurship as Your Next Career

1:15 p.m. Cahn Auditorium
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Kent Grayson researches the role of fabrication and fact in consumption, and considers such topics as the benefits and drawbacks of trusting a business partner, how consumers decide whether something is authentic or fake and what happens when a “true” friend tries to sell you something. Professor Grayson is the faculty coordinator for The Trust Project at Northwestern University, and is also the co-founder and co-organizer of the Chicago Consumer Culture Community (C4), which hosts discussions among researchers whose work is influenced by theories from sociology, anthropology, communications studies and cultural studies.

Faculty Lead / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Benjamin F. Jones Kellogg School of Management

Steve Greenspon '09 CEO / Honey-Can-Do International

Steve Greenspon is the founder and CEO of Honey-Can-Do International, a leading provider of home storage and organization products found in retailers throughout the world. Greenspon founded Honey-Can-Do in 2008 and has since acquired three additional companies. Honey-Can-Do is consistently recognized as one of the fastest growing companies in the housewares industry. It was listed at number 42 on the Inc. 500 list in 2012 and has been on the Inc. 5000 list every year from 2012 through 2016. Additionally, Honey-Can-Do has been on the Crain’s Chicago Business Fast 50 list in 2014, 2015 and 2016. Prior to founding Honey-Can-Do, Greenspon was an owner at LDR Industries, a provider of bath and plumbing products sold through the retail channel from 2001 through 2007. Greenspon received an Executive Master of Business Administration degree from the Kellogg School of Management at Northwestern University and a Bachelor of Arts degree with honors from Northwestern University.

Speaker / Entrepreneurship as Your Next Career

1:15 p.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Jami Guthrie V.P. Global Consumer Insights & Business Analytics / SC Johnson

Jami Guthrie has over 20 years of experience as a marketing executive with deep insights and strategy expertise while building successful high performance teams. Guthrie joined SCJ in 2013 as Vice President-Global Consumer Insights and Business Analytics. Prior to joining SCJ, Guthrie held roles at The Wrigley Company as Vice President-Global Consumer and Market Insights and Integrated Marketing, as well as senior research and insights positions with Quaker Oats Company/PepsiCo and Millward Brown.

Speaker / NeuroInsights: Neuroscience for Marketing and Leadership

1:15 p.m. Pick-Staiger
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Sandy Hogan Global Vice President, Digital Transformation / Cisco Systems

As Global Vice President of the Digital Transformation Group at Cisco, Sandy Hogan is responsible for helping customers define and deliver new digital businesses through go-to-market models and engagement methodologies. She has driven transformational initiatives across various sales, operations and marketing roles during her 14 years with the company, including leading Cisco’s Business Transformation team. Before joining Cisco, Hogan had increasing leadership responsibility at two successive start-ups. She began her career at Baxter Healthcare, where she led complex sales organizations and created new sales models.

Speaker / IoT: Digital Disruption vs. Digital Transformation

10:30 a.m. Pick-Staiger
Florian Zettlelmeyer Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg School of Management

Matthew House '12 Finance Director / Aon Risk Solutions Worldwide

Matt House is a Finance Director with Aon PLC, the world’s second largest insurance brokerage by revenue. Aon has invested tens of millions of dollars over the last several years to develop the Global Risk Insight Platform, Risk/View, Re/View and a number of other analytical tools to aid insurance purchasers and carriers in making effective risk transfer decisions. Matt works for Aon Risk Solutions, a Retail Insurance Brokerage, developing growth and margin improvement strategies for the business. This work includes the development of a dynamic forecasting model that can combine third party and proprietary data sets to forecast insurance premium growth by industry, risk type and geography. Matt is a 2012 graduate of the Kellogg School of Management.

Speaker / Data Analytics for Growth

1:15 p.m. Lutkin Hall
Sergio Rebelo Tokai Bank Chair in International Finance; Professor of Finance / Kellogg School of Management

Barbara Hulit '91 Senior Vice President / Fortive

Barbara Hulit oversees the Fortive Business System (FBS) Office, High Growth Markets, IT and Procurement, bringing vision, experience and a commitment to innovation to her role. Prior to joining Danaher, Hulit spent 13 years focusing on strategy and business development as Vice President and Director at The Boston Consulting Group in Chicago. She also served in sales and marketing roles with Noxell Corporation, PepsiCo and Marketing Corporation of America. She earned her Bachelor of Business Administration in Marketing from the University of Texas, Austin and her Master of Business Administration from the Kellogg School of Management at Northwestern University.

Speaker / Sourcing Growth Through International Markets

1:15 p.m. McCormick Auditorium
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Grady Irey Vice President, Product, Arity

Grady Irey is Vice President at Arity, a non-insurance technology company founded by The Allstate Corporation that provides a platform of data and insight solutions for customers across the globe. He is responsible for product management for Arity’s connected consumer strategy. Grady has extensive and broad business experience and a track record of delivering innovative product ideas and excellent business results. Grady and his team operate with an agile structure developing new product ideas, then testing and learning from those ideas to strengthen interactions with consumers via the connected car experience.

Speaker / IoT: Digital Disruption vs. Digital Transformation

10:30 a.m. Pick-Staiger
Benjamin F. Jones Kellogg School of Management

Benjamin F. Jones Gordon and Llura Gund Family Professor of Entrepreneurship; Professor of Strategy; Faculty Director, Kellogg Innovation and Entrepreneurship Initiative / Kellogg School of Management

Benjamin F. Jones’s research focuses largely on innovation and creativity, with recent work investigating the role of teamwork in innovation and the relationship between age and invention. He also studies global economic development, including the roles of education, climate, and national leadership in explaining the wealth and poverty of nations. In 2010–2011, he served as the senior economist for macroeconomics for the White House Council of Economic Advisers and earlier served in the U.S. Department of the Treasury. He is a research associate of the National Bureau of Economic Research and a member of the Council on Foreign Relations.

Faculty Lead / Entrepreneurship as Your Next Career

1:15 p.m. Cahn Auditorium
David G. Kabiller Founder at AQR Capital Management

David G. Kabiller '87 Founder and Head of Business Development / AQR Capital Management

David G. Kabiller is a Founder and the Head of Business Development at AQR, overseeing client relationships, business development and strategic initiatives. He initiated AQR’s international growth and its introduction of mutual funds as well as the creation of the “AQR University” symposia series and the AQR Insight Award for outstanding innovation in applied academic research. He earned his Bachelor of Arts in Economics and his Master of Business Administration from Northwestern University.

Headline Speaker

6:00 p.m. Cahn Auditorium
Megan Kashner Clinical Assistant Professor; Director, Social Impact, Kellogg Public-Private Interface Initiative / Kellogg School of Management

Megan Kashner Clinical Assistant Professor; Director, Social Impact, Kellogg Public-Private Interface / Kellogg School of Management

Megan Kashner comes to Kellogg from an extensive career in the impact sector, most recently as the founder of Benevolent, a philanthropic platform that invites donors to step in and fill gaps in the safety net for low-income families. She is additionally an independent consultant, change-maker, and self-proclaimed “ticked-off social worker” with more than 20 years of strategic management, community partnership building and organizational planning experience. In her leadership of Kellogg's Social Impact offerings, Professor Kashner brings new energy to the areas of impact investing, social entrepreneurship, sustainability, nonprofit management, policy, global development, values and ethics.

Faculty Lead / Pockets of Potential: Investing for Change

10:30 a.m. McCormick Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Brayden King Max McGraw Chair in Management and the Environment; Professor of Management & Organizations; Chair of Management & Organizations Department

Brayden King is a professor of Management and Organizations and is also affiliated with the Department of Sociology. Professor King's research focuses on how social movement activists influence corporate social responsibility, organizational change and legislative policymaking. More recently, his research has begun to examine social media and its influence on individual and organizational reputations. Professor King is an expert in the field of corporate reputation and has been appointed an international research fellow at the Oxford University Centre for Corporate Reputation. Professor King has published research articles in the American Journal of Sociology, Administrative Science Quarterly, American Sociological Review, Organization Science and numerous other scholarly journals.

Headline Speaker Moderator

9:00 a.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Brian Lee CEO / The Honest Company

Brian Lee is Chief Executive Officer of The Honest Company, which he launched alongside Jessica Alba in 2012 with a mission to inspire people to live a happy and healthy life. Since its inception, The Honest Company has been honored with a wide range of recognitions and awards, including the Ernst & Young Entrepreneur of the Year – Los Angeles Region, ACG Award for Social Responsibility, PC Magazine’s Seal of Consumer Approval in Tech, and an Allure Best of Beauty Award.

Headline Speaker

9:00 a.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Paul Leinwand '98 U.S. Principal / Strategy&

Paul Leinwand is a U.S. Principal with Strategy&, PwC's global strategy consulting business, based in Chicago. Co-author of Strategy That Works (Harvard Business Review Press, 2016), Paul advises clients in the areas of strategy, growth and capability building, with a focus on the consumer product and retail sectors. Leinwand also co-authored, The Essential Advantage: How to Win with a Capabilities-Driven Strategy and Cut Costs and Grow Stronger, as well as several articles in the Harvard Business Review and strategy+business. Before joining Strategy&, Leinwand worked for Federated Department Stores/Macy’s. He currently teaches at Kellogg as an Adjunct Professor of Strategy.

Headline Speaker Moderator

9:00 a.m. Cahn Auditorium
Megan Kashner Clinical Assistant Professor; Director, Social Impact, Kellogg Public-Private Interface Initiative / Kellogg School of Management

Riana Lynn Entrepreneur/Founder / FoodTrace

Riana Lynn is a young leader focused on making an impact in innovation, technology, and “good food.” As a serial entrepreneur, her products have significantly impacted thousands of food businesses across the U.S. and beyond. Lynn’s development work was pivotal for CNBC’s small business hit show, “The Profit.” More recently, her accomplishments have been featured in USA Today, Wired, Entrepreneur Magazine, and Crain’s “20 in their 20s”, among others. Lynn graduated with Bachelor of Science in Biology and Chemistry from the University of North Carolina at Chapel Hill before becoming a start-up founder.

Speaker / Pockets of Potential: Investing for Change

10:30 a.m. McCormick Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Carl D. Marci Chief Neuroscientist / Nielsen Consumer Neuroscience

Dr. Carl Marci is Chief Neuroscientist of Nielsen Consumer Neuroscience. He is also on faculty at Harvard Medical School. Dr. Marci received his Bachelor of Arts degree with honors at Columbia University and his Master of Arts degrees in Psychology and Philosophy at Oxford University as a Rhodes Scholar. He then completed his Doctor of Medicine degree with honors at Harvard Medical School. Dr. Marci has extensive training in biometrics and neuroscience through two National Institutes of Health research fellowships. Additionally, Dr. Marci founded Innerscope Research, which was acquired by Nielsen in 2015. The company’s innovative research has been featured in The New York Times, The Wall Street Journal, Advertising Age, MediaPost, Psychology Today, Wired Magazine, Fast Company and the International Herald Tribune and Dr. Marci has been interviewed by CNN, MSNBC and Fox News. He has published numerous articles in peer-reviewed science journals, gives lectures nationally and internationally, and is a pioneer in the new fields of social and consumer neuroscience.

Speaker / NeuroInsights: Neuroscience for Marketing and Leadership

1:15 p.m. Pick-Staiger
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Michael Mazzeo’s research focuses on empirical industrial organization, in particular the role of differentiation and endogenous product choice in firm strategy and market competition. His work has focused on developing new statistical methodologies for examining the role of product differentiation in markets, and quantifying these effects in industry studies. Professor Mazzeo has published papers based on research in the airline, banking, health care, lodging, retail and telecommunications industries. He serves on the editorial board of the Review of Industrial Organization, and is a co-author of Roadside MBA: Back Road Lessons for Entrepreneurs, Executives, and Small Business Owners.

Faculty Lead / Scaling Operations: Tools and Tactics

10:30 a.m. Cahn Auditorium
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Leigh Morgan COO / The Bill and Melinda Gates Foundation

Leigh Morgan is Chief Operating Officer at the Bill and Melinda Gates Foundation, one of the largest transparently operated private foundations in the world. Her leadership experience spans the corporate, public, nonprofit and philanthropy sectors with a focus on M&A, governance, operations and leading organizations through dynamic change. In her current role, Leigh manages an organization with an endowment of $44.3 billion and is a key driver of the foundation’s transformation efforts.

Headline Speaker

9:00 a.m. Cahn Auditorium
Kent Grayson Associate Professor of Marketing, Bernice and Leonard Lavin Professorship / Kellogg School of Management

Todd Murphey Associate Professor of Mechanical Engineering / Northwestern University

Todd Murphey received his Bachelor of Science degree from the University of Arizona and his doctoral degree from the California Institute of Technology. Murphey is an Associate Professor of Mechanical Engineering at Northwestern University. His laboratory is part of the Neuroscience and Robotics Laboratory, and his research interests include robotics, control, computational methods and computational neuroscience. Honors include the National Science Foundation CAREER award in 2006 and membership in the 2014-2015 DARPA/IDA Defense Science Study Group. In 2014, Murphey was named a Northwestern University Charles Deering McCormick Professor of Teaching Excellence.

Speaker / Why Trust Is Key to Your Business: Lessons from Healthcare

10:30 a.m. Lutkin Hall
Florian Zettlelmeyer Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg School of Management

Thomas O'Toole SVP, Chief Marketing Officer and President, MileagePlus / United Airlines

Tom O’Toole serves as the Chief Marketing Officer and Senior Vice President at United Airlines, Inc. He is responsible for all brand development, marketing, ancillary revenue, digital channels, loyalty, co-brand credit cards, customer data analytics, product management and distribution. O’Toole has almost 30 years of marketing experience, and 20 years in the hotel industry. Prior to United Airlines, he spent 14 years at Global Hyatt Corporation, where he led brand marketing, distribution, reservations and information technology for all operating companies and brands worldwide as Chief Marketing Officer and Chief Information Officer.

Speaker / Data Analytics for Growth

1:15 p.m. Lutkin Hall
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Mitchell Petersen Glen Vasel Professor of Finance; Director of the Heizer Center for Private Equity and Venture Capital

Mitchell Petersen is the Glen Vasel Professor of Finance and Director of the Heizer Center for Private Equity and Venture Capital. Professor Petersen's research is in the area of empirical corporate finance – the questions of how firms evaluate potential investment projects and how they fund such projects. His recent writing focuses on the funding of small firms and how such funding has been altered by technology and changes in the financial (banking) market. Professor Peterson is also a research associate with the National Bureau of Economic Research (NBER) and was a member of the Moody's Academic Advisory and Research Committee. He was awarded the Smith-Breeden Prize for Outstanding Paper in the Journal of Finance in 1995 and 2013 and was runner-up for the Brennan Award in 2008 and 2010.

Headline Speaker Moderator

9:00 a.m. Cahn Auditorium
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Michael Quilty Founder and former CEO / Matrix Medical Network

Michael Quilty is the founder and former CEO of Matrix Medical Network, a healthcare company recognized in the Inc. 500/5000 Fastest Growing Companies rankings in 2009 and 2010. Matrix was sold to a private equity firm in 2011. Prior to Matrix, Quilty served as an executive at several healthcare companies. Before entering civilian life, Quilty was a Lieutenant on the USS GATO, a nuclear powered fast attack submarine.

Speaker / Scaling Operations: Tools and Tactics

10:30 a.m. Cahn Auditorium
Florian Zettlelmeyer Nancy L. Ertle Professor of Marketing; Faculty Director, Program on Data Analytics at Kellogg School of Management

Maximiliano Santinelli Principal / Boston Consulting Group

Maximiliano Santinelli has 15+ year experience in driving business impact through advanced analytics. His expertise spans across the entire analytics spectrum, from strategy and visioning to design and implementation of new analytics solutions. Throughout his career, Santinelli has had exposure to a wide range of industries, including Financial Services, Telecommunications, Energy, and Pharma and Postal Services. Before joining BCG, Max worked at Accenture, Booz & Company, Opera Solutions and Arthur D. Little.

Speaker / Data Analytics for Growth

1:15 p.m. Lutkin Hall
Sergio Rebelo Tokai Bank Chair in International Finance; Professor of Finance / Kellogg School of Management

Paola Sapienza Donald C. Clark/HSBC Chair in Consumer Finance: Professor of Finance / Kellogg School of Management

Paola Sapienza's areas of expertise include banking and financial institutions, behavioral economics, behavioral finance, corporate finance, emerging markets and regulation of financial markets, private equity and venture capital. Professor Sapienza has been featured in the Thompson Reuter's list of most influential scientific minds in 2014 and 2015. Professor Sapienza has been an Associate Editor at the Journal of Economic Perspectives, Management Science and the Journal of Finance. She was elected director of the American Finance Association in 2011 for a three-year term. Additionally, Professor Sapienza serves on the board of the Academic Female Finance Committee (AFFECT). Prior to joining Kellogg, Professor Sapienza worked as an economist in the research department of Bank of Italy.

Faculty Lead / Sourcing Growth Through International Markets

1:15 p.m. McCormick Auditorium
Mohanbir Sawhney is the McCormick Foundation Professor of Technology / Kellogg School of Management

Mohanbir Sawhney McCormick Foundation Professor of Technology / Kellogg School of Management

Mohanbir Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, technology marketing and new media. His research and teaching currently focuses on advanced digital marketing, engagement marketing, business innovation and enterprise analytics. He has pioneered concepts like the Innovation Radar, e-Hubs, Innomediation and the Sentient Enterprise. Professor Sawhney serves on the board of directors at Reliance Jio Infocomm and Bahwan Cybertek. He is a fellow of the World Economic Forum, a fellow of the Institute for Study of Business Markets (ISBM) and a member of the advisory board of the Chicago Innovation Awards.

Faculty Lead / IoT: Digital Disruption vs. Digital Transformation

10:30 a.m. Pick-Staiger
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Brad Simmons Senior Vice President, Marketing / Sofi

Brad Simmons leads SoFi’s acquisition and growth marketing, including Search, Display/Programmatic, Partnerships and Affiliates, Email, Direct Mail, DRTV and Radio, Optimization, Marketing Technology and Marketing Analytics. Before joining SoFi, Simmons led integrated marketing teams at TenX (formerly Auction.com) and Fuze, where he was responsible for Brand, Acquisition, Partnerships and Product Marketing. Prior to that, he spent 8 years at Experian leading the marketing, acquisition and business development teams for the Freecreditreport.com/Freecreditscore.com brands in addition to building out two new products: Protectmyid.com and Creditchecktotal.com. Simmons holds a Bachelor of Arts in Journalism from Cal State University, Northridge.

Speaker / Scaling Operations: Tools and Tactics

10:30 a.m. Cahn Auditorium
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Marshall Solem '84 Principal / ZS Associates

Marshall Solem is a Principal at ZS Associates. Solem has held several leadership positions in the company including: head of ZS’s global Sales Business Area, leader of ZS’s Midwest region and founder/leader of the company’s Medical Products and Services industry vertical. Additionally, Solem leads several key client relationships for the company. His client work focuses on changing sales models and how to retool go-to-market strategies and company competencies to compete effectively in the rapidly changing market.

Speaker / Scaling Operations: Tools and Tactics

10:30 a.m. Cahn Auditorium
Benjamin F. Jones Kellogg School of Management

Nicole Staple '12 CEO / Brideside

Nicole Staple is a co-founder and CEO of Brideside, the first online boutique to deliver on life’s most meaningful events, starting with the wedding vertical, and more specifically, the bridesmaid dress. She runs all finance & revenue generating operations, including sales, marketing and capital raising. Prior to founding Brideside, Nicole spent four years in healthcare investment banking and technology venture capital, where she supported large M&A transactions and growth investments. She holds a Master of Business Administration degree from the Kellogg School of Management at Northwestern University, where she was awarded The Women's Business Association Scholarship, and a Bachelor of Arts degree in Economics from Wellesley College.

Speaker / Entrepreneurship as Your Next Career

1:15 p.m. Cahn Auditorium
Megan Kashner Clinical Assistant Professor; Director, Social Impact, Kellogg Public-Private Interface Initiative / Kellogg School of Management

John Svoboda Co-Founder and Managing Director / Svoboda Capital Partners

John Svoboda serves on the boards of Svoboda Capital portfolio companies, such as Bully Pulpit Interactive, One North Interactive, Strategic Marketing and SWC Technology Partners. Prior to co-founding SC, Svoboda worked in the Corporate Finance Department of William Blair & Company LLC, where he managed Business Development and became a partner in 1988. John graduated from Williams College with a Bachelor of Arts in 1979 and received his Master of Business Administration from the Stanford Graduate School of Business in 1983.

Speaker / Pockets of Potential: Investing for Change

10:30 a.m. McCormick Auditorium
Megan Kashner Clinical Assistant Professor; Director, Social Impact, Kellogg Public-Private Interface Initiative / Kellogg School of Management

Earnest Sweat '13 Investor / Backstage Capital

Earnest Sweat is the Investor in Residence at the LA-based VC Firm, Backstage Capital. He is responsible for leading the due diligence process and assisting portfolio companies with business development. Sweat is a former ed-tech founder and avid tech blogger that is passionate about serving as an advisor to high potential entrepreneurs. He has worked diligently with accelerators such as Camelback Ventures and GSVLabs, assisting startups fundraising and finding product-market fit. Sweat shares his perspective on all things VC and tech on his blog entitled “The Importance of Reading Earnest.”

Speaker / Pockets of Potential: Investing for Change

10:30 a.m. McCormick Auditorium
Michael Mazzeo Associate Professor of Strategy / Kellogg School of Management

Davie Sweis Vice President – Digital and Web Business, Robert Bosch, LLC

Davie Sweis is Vice President of the Global Digital and Web Business unit at Robert Bosch Corporation. After holding various positions within the corporate sector of IT, Sweis became the head of Bosch's newly formed division in 2013. This unit has allowed Bosch to continue being at the forefront of development and the IT landscape by advancing topics such as IoT, Mobility, Cloud and API Management. Prior to joining Bosch, Sweis had a successful career as an IT Consultant for a number of Chicago-based consulting firms.

Speaker / IoT: Digital Disruption vs. Digital Transformation

10:30 a.m. Pick-Staiger
Megan Kashner Clinical Assistant Professor; Director, Social Impact, Kellogg Public-Private Interface Initiative / Kellogg School of Management

Alice Vilma Executive Director - Multicultural Client Strategy Team, Company Management / Morgan Stanley

Alice Vilma is an Executive Director on the Multicultural Client Strategy Team at Morgan Stanley, where she collaborates with her partners at the firm to identify, develop and execute commercial opportunities in the multicultural business community. Vilma has been at Morgan Stanley for 10 years working in different roles, including investment banking, securitization and capital markets across many different sectors. Vilma graduated with a Bachelor of Business Administration in Finance from the University of Miami and has a Master of Business Administration from the Harvard Business School.

Speaker / Pockets of Potential: Investing for Change

10:30 a.m. McCormick Auditorium
Adam Waytz Associate Professor of Management and Organizations at Kellogg School of Management

Adam Waytz Associate Professor of Management and Organizations / Kellogg School of Management

Adam Waytz’s research uses methods from social psychology and cognitive neuroscience to study the causes and consequences of perceiving mental states in other agents and to investigate processes related to social influence, social connection, meaning-making and ethics. His research has been published in leading journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology, and Psychological Review. Professor Waytz received the 2008 and 2013 Theoretical Innovation Award from the Society for Personality and Social Psychology, the SAGE Foundation Young Scholar Award and the International Social Cognition Network’s Early Career Award.

Contributor / NeuroInsights: Neuroscience for Marketing and Leadership

1:15 p.m. Pick-Staiger
Morgan Cerf Assistant Professor of Business and Neuroscience / Kellogg School of Management

Carolyn Yoon Professor of Marketing / Stephen M. Ross School of Management, University of Michigan

Carolyn Yoon’s research focuses on understanding psychological and neural mechanisms underlying judgment and decision processes across the lifespan in consumer domains and socio-cultural contexts. Her research has been published in journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology, and Psychological Science. She has co-organized numerous conferences including the Interdisciplinary Symposium on Decision Neuroscience and the Summer Institute in Cultural Neuroscience. She received the Journal of Consumer Research Best Paper Award in 2008, and was named a Fellow of the Association for Psychological Science in 2011.

Speaker / NeuroInsights: Neuroscience for Marketing and Leadership

1:15 p.m. Pick-Staiger
Sergio Rebelo Tokai Bank Chair in International Finance; Professor of Finance / Kellogg School of Management

Juan Pablo Zamorano President / Colgate North America

Juan Pablo Zamorano currently serves as the President of Colgate North America. Zamorano joined C-P Colombia in 1990 as Product Manager for Palmolive and progressed through roles of increasing responsibility in Oral Care, Personal Care and Home Care. In 1998, he was promoted to Associate Director, Global Business Development - Oral Care. He then moved to the Latin America Division in 1999, where he became Marketing Director for Oral Care and Personal Care. In 2001, Zamorano was promoted to Marketing Director, C-P Central America, and later, became General Manager, C-P Hong Kong. In 2006, Zamorano was promoted to Vice President and General Manager, C-P China. In 2010, he served as Vice President and General Manager, Global Marketing - Home Care and in 2012, became Vice President, Marketing for C-P U.S. Most recently, from 2014 up to March 2016, Juan Pablo was Vice President & General Manager, C-P Mexico.

Speaker / Sourcing Growth Through International Markets

1:15 p.m. McCormick Auditorium

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