James Farley/Booz Allen Hamilton Professor of Marketing Strategy and Chair of the Marketing Department, Gregory Carpenter  Photo © Nathan Mandell

Welcome

As chair of the marketing department I would like to add my personal welcome to visitors of the department's web site. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

What follows is the mission statement of the department as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

Gregory Carpenter
Marketing Department Chair