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Northwestern University

Marketing Camp
September 6-7, 2007 (tentitive)*

Download the Full Schedule Here (Word doc 36 KB)

Full Schedule
Thursday, September 6

12:00pm1:00pm

Lunch at the Allen Center (room TBA)

1:00pm - 2:00pm

Brian Sternthal - Northwestern University*
"The Influence of Goal Orientation and Presentation Format on Brand Preference"

2:00pm-2:15pm

Break

2:15pm-3:15pm

Jim Bettman - Duke University
"What Were They Thinking? Unconscious Thought and Decision Making"

3:15pm-3:30pm Break

3:30pm-4:30pm

Raphael Thomadsen - UCLA
"Competition and Price Discrimination in the Market for Mailing Lists" (revision in process)

4:30pm-6:00pm Research and Career Discussion with Doctoral Students
Behavioral Focus in room 221
Quantitative Facus in room 222
 
Friday, September 7

7:30am-8:30am

Breakfast at the Allen Center

9:00am-10:00am

Florian Zettelmeyer - Berkeley
"Scarcity Rents in Car Retailing: Evidence from
Inventory Fluctuations at Dealerships"

10:00am-10:15am

Break

10:15am-11:15am

Joe Alba - University of Florida
"When Less is More: Consumer Aversion to
Waste"
11:15am-11:30am Break
11:30am-12:30pm Rajesh Chandy - University of Minnesota
"Managing the Future: CEO Attention and Innovation Outcomes"

12:30pm-2:00pm

Lunch at the Allen Center (room TBA)

2:00pm-3:00pm

Anne Coughlan - Northwestern University
"Optimal Sales Force Diversification and Group Incentive Payments"

3:00pm-3:30pm

Break

3:30pm-4:30pm

Current Issues and Future Directions
Quantitative Focus in room 221
Behavioral Focus in room 222
4:30pm-5:30pm Cocktail reception at the Allen Center
 
 * Talks will be held in room 221 at the Allen Center unless otherwise noted

©2001 Kellogg School of Management, Northwestern University