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Northwestern University

Executive Education
Marketing and Sales Programs

  Executive Education Students
 
Photo © Nathan Mandell
   
The marketing department offers a broad array of executive programs. These programs are taught by renowned and experienced senior members of the Kellogg School's marketing department. Based on their research and consulting experiences, the faculty bring the latest academic thinking as well as a depth of business knowledge to the classroom.

Participants are actively involved in their own learning through class discussions, breakout sessions and informal contacts with their peers and with faculty. The goal of the marketing programs is to meet the needs and expectations of executives from all over the world and from a wide variety of careers and organizations.

Marketing programs include:

  Accelerating Sales Force Performance
  Business Marketing Strategy
  Consumer Marketing Strategy
  Creating the Market-Focused Organization
  Integrated Marketing Communications Strategy
  Kellogg on Branding
  Managing New Product Development for Strategic Competitive Advantage
  Market Access Strategies: Leveraging Your Channels of Distribution
  Pricing Strategies and Tactics  
  Sales Force Incentive Planning: Compensating for Results
©2001 Kellogg School of Management, Northwestern University