Seminars
PhD Seminars
offered by the Marketing Department in 2007-08.
Click
on the name of the professor in the "Instructor"
column to see a description of the seminar taught by that
professor.
PhD
Courses offered by the Marketing Department
Marketing
Strategy (Gregory
Carpenter)
The seminar covers topics in marketing strategy and marketing
management, including the development of marketing, the concept
of marketing, the impact of marketing strategy on firm performance,
order of entry and competitive advantage, branding, and market
orientation. The focus is on major advances in each area,
relevant research in related disciplines, and current areas
of interest.
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Consumer
Information Processing (Alice
Tybout and Brian
Sternthal)
The goal of this course is to provide a theoretical foundation
for understanding how people make judgments and to suggest
how theoretical notions might be tested experimentally. We
discuss the criteria for a rigorous test of theory and consider
when a research program has made sufficient progress to warrant
publication. Students will demonstrate their understanding
of rigorous theory testing by reviewing an article and submitting
a research proposal wherein testable hypotheses are developed.
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Introduction
to Applied Econometrics I (Karsten
Hansen)
This course provides an introduction to applied econometrics.
The target audience is Kellogg graduate students interested
in quantitative research. The main focus of the course is
to provide students with the necessary quantitative skills
to (a) read and criticize published research articles (b)
conduct independent quantitative research for papers and dissertations
(c) progress to more advanced quantitative courses. This course
is required for the quantitative students only.
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Consumer
Decision Behavior (Alex
Chernev)
The purpose of this seminar is to provide selective coverage
of the research carried out in the area of consumer decision
making. In addition to analyzing extant research, the course
will cover some methodological issues that are essential for
students to be successful in the field of consumer research,
such as: reviewing a behavioral manuscript, writing a behavioral
article, and designing effective/efficient experiments.
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Consumer
Information Processing II (Miguel
Brendl)
The goal of this course is to provide an overview of some
of the most basic principles from social and cognitive psychology
that are necessary to understand theories of consumer behavior.
In addition, it has two goals related to philosophy of science
and experimental design; first, to learn about the nature
of theory construction and theory testing when using psychological
experiments; second, to acquire an appreciation of what “good”
features of a psychological theory are. Our approach will
be to design research that tests different theories against
each other. These three learning goals together lay the foundations
for comprehending more advanced material based on psychological
theory.
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Methodology
and Philosophy of Science (Bobby
Calder)
This seminar raises a set of broad, philosophical issues about
research and what it means to do research. The seminar is
not about methodological techniques per se. The focus is more
on the attitude one takes to research, where it is explicitly
assumed that there is no one right attitude, only a consciousness
of possibilities and personal direction. The seminar generally
uses one current area of research as an example to critique
the progress that has been made in the particular research
stream. Readings will include classic philosophical works
on science, knowledge, progress, and psychology.
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Theories
of Social Psychology (Galen
Bodenhausen)
The central goal of this seminar is to familiarize students
with diverse theoretical perspectives that have been applied
in the quest to understand attitudes, perception, memory,
judgment, and behavior in their social context. Coverage includes
biological perspectives (e.g., evolutionary and neuroscientific),
cognitive perspectives (e.g., rational choice, automatic mental
processes), self-regulation models, and motivational perspectives,
as well as examining the theoretical role of affect, social
identity, interdependence, and many other fundamental elements
of daily life. Students will be required to write a theoretical
review paper analyzing a particular phenomenon of their own
choice from multiple theoretical standpoints.
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Consumer
Information Processing (Angela
Lee)
The objectives of this course are to introduce topics in consumer
behavior, familiarize students with research in psychology
and marketing related to consumer behavior, and provide an
understanding of how theories and frameworks are developed.
Students will focus on understanding current theoretical and
methodological approaches to various aspects of consumer behavior,
as well as advancing this knowledge by developing testable
hypotheses and theoretical perspectives that build on the
current knowledge base. Students will also gain experience
presenting and writing research ideas, and reviewing an IP
article.
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Quantitative
Models Seminar (Anne
Coughlan)
The purpose of this seminar is to introduce students to the
quantitative models that have been used to understand consumer
behavior. The course is divided into two segments. In the
first half of the course, students will become familiar with
the models commonly used in quantitative marketing, including
logit and probit models, and how they are used to test marketing
theories. In the second half of the course, students will
become familiar with analytic modeling in marketing, including
basic game theoretic and location models.
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Multivariate
Statistics (Lakshman
Krishnamurthi)
This is a survey course on a number of multivariate analysis
procedures such as discriminant analysis, analysis of variance,
factor analysis, MDS, conjoint analysis, choice models, etc.
Key formulae are derived from first principles. The requirements
consist of six to seven individual assignments and a closed
book in-class final exam.
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