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KELLOGG WRITING STYLE

When we write and speak about the Kellogg School of Management, we communicate more than the meaning of the words we use. We communicate about a brand that symbolizes our proud heritage of more than 100 years, the achievements of our more than 50,000 alumni worldwide and our reputation for leadership and innovation in management education.

Of course we’re expected to use proper grammar, correct spelling and language appropriate to our school’s reputation and standing. Communicating Kellogg correctly and consistently also involves following some simple guidelines that are specific to how we write and speak for and about the school.

Please become familiar with these guidelines and apply them in all your internal and external communications.

General style guide
For guidance on issues not covered here, Kellogg communications follow the Associated Press Stylebook (AP style) for capitalization, abbreviations, spelling, numerals, usage, punctuation and other elements of written style.

Our name

  • Our name is Kellogg School of Management. The word “graduate” has not been a part of the school name since 2001.
  • The name J.L. Kellogg School of Management (with the initials “J.L.”), is used only on diplomas and on Kellogg stationery.
  • On first mention of the school, use Kellogg School of Management, as in “students attend the Kellogg School of Management.” After the first mention, you can say, “students attend Kellogg” or “students attend the Kellogg School.” See Northwestern University acknowledgment section below.
  • For the possessive form of our name (after the first usage) either of the following is acceptable:
    • The Kellogg School’s reputation is known worldwide.
    • Kellogg’s alumni are respected worldwide.

Northwestern University acknowledgment
Use “Kellogg School of Management at Northwestern University” in an introductory page to clearly tie the school to the university. Alternatively, mention Northwestern University prominently in text. See Branding Northwestern with Kellogg.

Class years
When indicating class years, our school affiliation is assumed so it is not necessary to indicate "KSM". In prose, reference just the Kellogg class year; examples and exceptions to this rule follow, including uses in donor lists where it may be important to recognize all connections to the university.

Prose:

  • Pat Jones ’87, who received his undergraduate degree from Northwestern in 1979, …  [when relevant]
  • Pat Jones ’87  [when other degrees are not relevant]
  • Stuart B. Wells ’66  [class years prior to "Kellogg", including undergraduate business alumni, are treated the same as current alumni]
  • Barry McCauley ’05  [Kellogg-specific program affiliations, such as PTMBA, EMBA or EMP-19, MMM, etc., are not included after graduation]
  • Barry McCauley ’05, who was promoted three times while attending Kellogg's Part-Time MBA Program, … [when relevant]

Donor list format; when denoting other Northwestern degrees, those earned in association with Kellogg programs are designated with class year:

  • David Marks ’01 (JD01)  [JD-MBA student in donor lists]
  • Sarah Wilkes ’03 (MEM03)  [MMM student in donor lists]
  • Chris Small ’95 (PhD97)  [in donor lists, where alum received MBA and PhD]
  • Mary Bigg (MS96, PhD97)  [in donor lists, where alum received MS and PhD from Northwestern, not an MBA]

Donor list format; when denoting other Northwestern degrees, those not associated with Kellogg follow Northwestern's program designation:

  • William Topps ’08 (WCAS99) 

Formatting

  • Jane Smith is in the Class of 2012 or Jane Smith ’12. Note that the apostrophe should have the direction of a closing quotation mark. Use opt-shift-right bracket (Mac) or alt-shift-right bracket (PC) or &rsquo (HTML). No comma or parentheses are used to offset the class year from the student’s name.

 

Numerals

  • Use ordinals only when describing a sequence in time or a location (e.g., It was the third time I saw him; he was seated in the 11th row), or when the ordinal is part of a name (2nd District Court). Spell out ‘first’ through ‘ninth’, and use Arabic numerals with 10th and higher numbers.  
  • Do not use ordinals in dates (wrong: Feb. 2nd, 2012; correct: Feb. 2, 2012).
  • When showing a range of numbers below 1,000, use an en dash (longer than a hyphen, shorter than an em dash; Windows character code is ALT + 1050) and the word “to” when a number in the range is more than 1,000 (e.g., There were 3-25 students in the room; There were 999 to 5,000 students in the stadium).
  • Ordinal numbers do not use superscript:
    Wrong: 8th
    Right: 8th
  • Single-digit numbers should be written as words. Use Arabic numerals for all higher numbers: one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14, 15, etc.
    Always write out a number when it begins the sentence, or better yet, rewrite the sentence to avoid the problem.
  • Percentages expressed in narrative text do not use the symbol (%)
    Wrong: three %, 3%, 86%
    Right: 3 percent, 10 percent, 6 percent, 75 percent

Kellogg programs
Note word choice and capital letters:

  • the Kellogg Full-Time MBA Programs (the One-Year MBA Program, the Two-Year MBA Program, and JD-MBA)
    • On second and subsequent mentions, you may abbreviate to 1Y or 2Y
    • The JD-MBA program uses a hyphen in its name. It is a dual-degree program (not a joint-degree program)
  • “the” preceding a program name is not capitalized except:
    • As the first word in a sentence
    • In “The MMM Program” because a capital “T” is part of this program’s brand; on second and subsequent mentions, you may abbreviate to MMM
  • the Kellogg Part-Time MBA Program (formerly known as “The Managers’ Program” or “TMP”)
    • In casual usage, you may abbreviate to PTMBA
  • the Part-Time MBA Program offers the Evening Program and a Saturday Program
  • the Kellogg Executive MBA Program (note singular form of “Program”)
    • In casual usage, you may abbreviate to EMBA
    • the Kellogg Executive MBA Program in Miami falls under this umbrella
  • In the back section of Kellogg World and in general use within the program, Executive MBA students and alums are identified by the letters EMP followed by a number (e.g., EMP-50) that designates their graduating class. However, “EMP” and “Executive Master’s Program” are no longer official uses; instead, use “Executive MBA Program” (note singular use of “Program”)
  • the Executive MBA Program currently offers a September Evanston option, a January Evanston option and a Miami option

Partner schools
Kellogg partners in various ways with a number of schools around the world. Here are their names:

  • Leon Recanati Graduate School of Management, Tel Aviv University, Tel Aviv, Israel
  • Otto Beisheim Graduate School of Management (WHU), Vallendar/Frankfurt, Germany
  • Business School of the Hong Kong University of Science and Technology (HKUST), Hong Kong, China
  • Schulich School of Business at York University, Toronto, Canada
  • Sasin Graduate Institute of Business at Chulalongkorn University, Bangkok, Thailand
  • India School of Business, Hyderabad, India
  • Guanghua School of Management at Peking University, Beijing, China
  • Graduate School of Business Administration at Keio University, Tokyo, Japan

Publications
On publications such as books published by faculty, the Kellogg School name should be properly cited in the author’s credentials, on the book cover and in promotional text, including book descriptions on publisher’s and retail websites. There are also contexts in which the Kellogg School name may not be used. The Office of the Dean and Director of Publication Initiatives must approve the usage prior to a publication going to print. Please contact the Senior Associate Dean for Faculty and Research for review of the electronic draft publication before authorizing printing.

Phone numbers, dates, addresses, URLs

  • Include area codes with phone numbers and use periods to separate numbers: 847.467.0000.
  • When dates are given in a sentence, abbreviate the month when referring to a specific date (e.g., Feb. 2, 2012) but spell out the month when no specific day is included (February 2012); note that no comma is used in the second example. Months that are abbreviated are: Jan., Feb., Aug., Sept., Oct., Nov., Dec.
  • Spell out all address elements: 2001 Sheridan Road, Evanston, Illinois 60208
  • Do not include http://wwwin URLs except where the URL requires the prefix to work: kellogg.northwestern.edu
  • Do not include the closing forward slash / or suffix (e.g., .html or .aspx) in URLs except where the URL requires the suffix to work: kellogg.northwestern.edu
  • Always test URLs and phone numbers as displayed to ensure they work correctly

Punctuation

  • Commas. Avoid using serial commas — the commas before “and” or “or” in a series — except in special cases.
    Example: Nobody likes a wise guy, a critic or an unnecessary comma.
    If one or more items in the list has an “and” already in it, add a series comma to avoid confusion.
    Example: Dinner specials at the Mexican restaurant include chips and salsa, beans and rice, and guacamole.
  • Ellipses. The only acceptable time to use an ellipsis is when you are removing words from within a direct quote. Never use an ellipsis at the end of a sentence. When using an ellipsis, separate it from the words before and after it with a single space.
    Example: Almost nothing is worse … than a misplaced ellipsis.
  • Hyphens. The AP Stylebook has an extensive discussion on hyphen usage. Here are a couple of correct usages for reference.
    Well(-)known
    Steve Rogers is a well-known professor of entrepreneurship.
    Professor Rogers’s dynamic teaching style is well known.
    Another note on hyphens: They help express ideas clearly to readers. To understand why hyphens are important, consider the difference between a small businessman (a business man who is small) and a small-business man (a man who runs a small business).
  • Long dashes. Not to be confused with hyphens, long dashes set a portion of a sentence apart from the rest. They allow writers to interrupt themselves when they just can’t wait to reveal critical information.
    Example: We don’t use serial commas — the commas before “and” or “or” in a series — except in special cases.
    Like ellipses, long dashes should be separated from the words before and after them with a single space. The long dash may be the last character before a line break but should not wrap to begin the next line.

 

Capital letters

  • Corporate titles. The Kellogg School follows AP style rules for official titles of all kinds (corporate, government, etc.). The main rule is that official titles are capitalized only when they precede the name of the titleholder, as in the following examples:
    Before: U.S. President George Washington
    After: George Washington, the president of the United States
    Because corporate titles are often cumbersome, it’s usually a good idea to include them after identifying the titleholder. Notice the difference:
    Bad: Assistant Vice President of Corporate Strategy Bill Schmill
    Better: Bill Schmill, assistant vice president of corporate strategy
  • Academic titles. Named professorships are always capitalized, as in the following example:
    Named title after: Artur Raviv, Alan E. Peterson Professor of Finance
  • Academic department and program names. These are capitalized when referring to the specific department, but not when referring to the discipline broadly, as in the following examples:
    Academic department: Artur Raviv, an expert in the Finance Department
    Academic discipline: Artur Raviv, an expert with numerous articles on finance
  • Renegade capital letters. Generally, do not capitalize anything in running text except words that begin sentences and proper nouns — in general, the names of people, places and formal entities (companies, universities, etc.).

Miscellaneous style items

  • Academic paper titles should appear in “quotation marks”
  • Book titles should be italicized
  • Kellogg offers degree programs and non-degree executive education programs (not “degreed”)
  • Email is not hyphenated (per AP Style Guide, 2011)
  • Healthcare is one word
  • In hyphenated proper nouns, capitalize the second word, such as Part-Time MBA
  • No comma before Inc. in a company name
  • Do not use international or foreign when referring specifically to those outside the United States; non-U.S. students is preferred.
  • Most students come to Kellogg to earn a master’s degree. Note that there is an apostrophe before the “s”.
  • Named rooms should recognize the donor according to their wishes upon first citation: e.g., the Joseph & Carole Levy Atrium in the Donald P. Jacobs Center
  • Newspaper and magazine titles should be italicized; note the following styles that are unique to certain publications
    BusinessWeek (capital W with no space between the words)
    the Chicago Tribune; the Financial Times (“the” preceding a publication name is typically lowercase)
    The New York Times; The Wall Street Journal; The Washington Post (these publications retain a capital “T”)
  • The United States and U.S. The name of the country is always “the United States.” The short form (“U.S.”) is an adjective, as in “U.S. citizens” or “U.S. president” or “U.S. foreign policy.” People who are citizens of the United States may be described as “U.S. citizens” or (less accurately) “Americans”.
  • Web and website. Capitalize “Web” as a single word. Use “website” as one word without capitalization.

 

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All Rights Reserved.
  Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208-2001
847.491.3300