One of our most important jobs here in Marketing and Communications is to maintain a polished, professional public image for the Kellogg School. To this end, we’ve developed a set of standards that govern everything from writing style to logo usage to the ink and paper our brochures are printed on. These standards help us create a consistent experience for everyone who encounters the Kellogg brand: current and prospective students, alumni, donors, friends and the media.
In this section, you’ll find detailed guidelines for the use of color, imagery, stationery, typography and sustainable materials in Kellogg print publications. Follow the links at left to learn more.