Consistent and Recognizable

The Northwestern Kellogg logo is the cornerstone of our brand and is instantly recognizable in everything we do. Use this logo prominently and consistently to create a unified visual experience across all of our materials – from emails to alumni events and partnerships around the globe. Bring the distinct Kellogg brand to your communication or collateral by using the right logo for your needs.


Official Logo
Without descriptor 'School of Management'

When to use

On Property

  • Interior of Northwestern and Kellogg buildings
  • Events, Communications, Collateral including branded objects such as dining room china, menus

Other

  • Communications when the audience has familiarity with Kellogg and Northwestern such as internal presentations or communications
  • Branded merchandise
Horizontal without SOM
preferred version


Vertical without SOM
for documents with more vertical orientation
Download

Official Logo Lockup
With descriptor 'School of Management'

When to use

On Property

  • Exterior of Northwestern and Kellogg buildings

Off Property

  • Events, Communications and Collateral offsite including recruiting events, advertising, collateral and advertising

Other

  • Communications when the audience does not have familiarity with Kellogg and Northwestern such as advertising, recruiting, external or new presentations, communications or events
  • Branded merchandise
Horizontal with SOM
preferred version


Vertical with SOM
for documents with more vertical orientation
Download

'k' icon

When to use

  • Social media (small digital icon spaces)
  • Mobile website versions
  • Business card watermark (in place of Northwestern 'N')
Do not pair with any other language or tagline
Download

Questions?