Sara Moreira is an Associate Professor (untenured) in the Department of Strategy. Her general areas of interest are applied macroeconomics and firm dynamics, with an emphasis on the dynamics of business formation, growth, and innovation.

She is currently engaged in a variety of research projects that use granular data from large datasets covering an array of firms' operating decisions such as the number and occupational mix of their workers, the number and type of distinct products that they produce and sell, or advertising spending on each of those products. Her work explores these datasets and estimate macroeconomic equilibrium models that help better understand and quantify the role of specific economic mechanisms that shape firm dynamics and innovation activities.

Sara joined Northwestern's Kellogg School of Management in July 2016. She received a PhD in Economics from the University of Chicago.

Applied Macroeconomics, Firm Dynamics, Innovation, Strategy, Entrepreneurship

Business Strategy, Innovation, Boundaries of the Firm

Business Strategy (STRT-431-0)
Strategy is the set of objectives, policies and resource commitments that collectively determine how a business positions itself to create wealth for its owners. This course introduces students to principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of the firm, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantages.