Kellogg School of Management

Latin American Business Conference

São Paulo, Brazil

James L. Allen Center

Northwestern University - Evanston Campus

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Eric Leininger joined the Kellogg School faculty full time in September 2010, coming from McDonald’s Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member at Kellogg since 2007.

Eric teaches the courses “Global Marketing” and “Global Initiatives in Management-China” across the full-time, part-time and executive MBA programs, and is a regular contributor to other marketing courses in the school’s executive programs.

Eric was a member of McDonald’s Senior Leadership Team, comprised of the business unit leaders and the global, C-suite functional leaders. His primary responsibility was consumer and business insights; additionally, he was responsible for McDonald’s marketing training and global marketing planning.

Eric joined McDonald’s from Kraft Foods, where he had held a variety of marketing services and information positions for 11 years. Prior to Kraft, he held leadership positions at ACNielsen and Quaker Oats.

He is a member of the Marketing Advisory Board for the Museum of Science and Industry in Chicago. Eric was a long-term member of the board of directors of the Association of National Advertisers, and a long-term member of the National 4-H Council.

Eric received his MBA from the University of Michigan, where he was elected to Beta Gamma Sigma. He also holds a master’s degree from the University of Virginia and a bachelor’s degree from the University of Pennsylvania.

Prof. Eric Leininger

Senior Lecturer of Marketing, Associate Director, Center for Market Leadership

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