Kellogg Executive Women's Network
Over 110 Kellogg alumnae attended a Kellogg Executive Women’s Network event on Sept. 23 featuring the dynamic Bridget Brennan, CEO of Female Factor and author of Why She Buys. Bridget’s many years of experience in the advertising and consulting industries led her to write this popular book on women consumers. Kellogg alumnae learned about branding, product development, retailing, and sales and customer service that appeal to women consumers, who make 80 percent of the decisions on consumer product sales. Bridget is a frequent speaker at Kellogg and provided each of the event attendees with a copy of her book. The evening was generously co-hosted by Chicago apparel retailer Mark Shale in the company’s beautiful Michigan Avenue store. All attendees received gift certificates from Mark Shale and took part in drawings for exceptional gifts from the retailer.