marks milestone anniversary for Kellogg-Sasin alliance
more than two decades, partnership has brought management
leadership to Thailand
began in snow 25 years ago has blossomed into a splendid
and enduring relationship.
academic partnership between Kellogg and the Sasin Graduate
School of Business Administration at Bangkok's Chulalonghorn
University has been a mutually successful one. In August,
the school marked a quarter-century of extraordinary leadership
with a gala event that included visits from Kellogg Dean Dipak
C. Jain and Dean Emeritus Donald
P. Jacobs, who joined Sasin Director and Professor
Toemsakdi Krishnamra in Bangkok to celebrate.
three were honored during a dinner ceremony at Sasin that
brought together administrators, faculty members, alumni and
students from the past 25 years of the alliance. The evening
also featured a musical program played by the Sasin Mahori
Ensemble and the Thailand Philharmonic Orchestra. In addition,
MBA students showed their gratitude to the three deans by
performing the traditional Wai Kru ceremony, a ritual to convey
Dean Emeritus Jacobs recalled the start of this relationship.
"Kellogg needed more knowledge about Asia, so the opportunity
to send our faculty there [in the 1980s] was very important,"
he said. "But because Kellogg didn't have the reputation
it now enjoys, you could say we each took a risk on the other."
the partnership began somewhat inauspiciously, with a cold
call to Evanston by Krishnamra and Associate Professor Suthi
Ekahitanonda in November 1981. The weather was bitter and
the two Chulalonghorn representatives showed up at Jacobs'
door with a request to work together with Kellogg in building
an MBA curriculum in Thailand. Jacobs remembered having little
time that day for this unscheduled, and somewhat dubious,
appointment, so he excused himself.
visitors, however, would not give up so easily. After spending
a freezing night in an Evanston hotel whose faulty window
allowed the wind to carry snow into the room, they returned
to Jacobs early the next morning to renew their appeal.
time, the dean listened. "What finally convinced me was
their persistence," he remembered. "They really
knew what they wanted out of the program and partnership,
and were clear about expressing it."
May 28, 1982, Kellogg and Sasin formally began their alliance
to create the first English-speaking MBA program in Thailand.
then, Sasin has distinguished itself as the country's leader
in graduate business education, recently ranked among the
top 10 business schools in Asia. Over its history, nearly
3,000 students have gone through the programs, which evolved
to include part-time and executive offerings before the end
of the 1980s.
Director Toemsakdi at the August celebration: "For the
first 20 years of Sasin, Dean Jacobs acted as the school's
godfather, giving advice, showing us the way to build our
institution. Had it not been for his foresight and wisdom,
Sasin would not have gained its global standing today."
also praised the continued leadership of Dean Jain, who he
said "pushed Sasin up to another height," including
through his administrative advice and his dedicated teaching
in courses every year since 1989.
Jain said the alliance between the schools keeps growing stronger
and he anticipates a "continued dedication to academic
excellence as partners together in this wonderful journey."
year also marked the 10th anniversary of the Kellogg School's
joint-degree executive MBA partnerships in Asia and Europe.
Celebrations in Hong Kong and Germany highlighted the accomplishments
of the alliances Kellogg has with the Business School at the
Hong Kong University of Science and Technology (HKUST) and
the WHU-Otto Beisheim School of Management in Vallendar, Germany.
The Kellogg School's joint-degree EMBA program with the Recanati
Graduate School of Business at Tel Aviv University celebrated
its 10-year anniversary in 2006.