Kellogg World Alumni Magazine Winter 2005Kellogg School of Management
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Success by design
Rise of a management titan

Market Inc.

The ultimate marketing challenge
KAMP lights a fire
Retired? Don't even think it
Theory: An offer they can't refuse
Practice: Negotiating WISE wins with a powerful government agency
 
 
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  Kellogg World Alumni Magazine Winter 2005
   

Kellogg World
Alumni Magazine Winter 2005

COVER STORY: Success by design
The MMM program combines the best of management and engineering for product innovation
 

Rise of a management titan
The Kellogg School is nearly 100 years old, but its modern incarnation as a management leader traces an entrepreneurial arc dating back 40 years. Here's how Kellogg has transformed itself - and the business world

Market Inc.
Applying economics to marketing, Philip Kotler and Louis Stern have rewritten the discipline's rules. Their groundbreaking research continues to drive the profession and inspire the next generation of Kellogg faculty

The ultimate marketing challenge
Dipak Jain knew he would have to identify Thailand's unique essence if he was going to tackle the really tough job: branding the country

KAMP lights a fire
Kellogg Alumni Mentorship Program sparks rewarding, ongoing alumni engagement with students and recent graduates

Retired? Don't even think it
Dean Emeritus Donald Jacobs is more engaged than ever - in the classroom

THEORY: An offer they can't refuse

PRACTICE: Negotiating WISE wins with a powerful government agency

On the cover: Professors Wally Hopp, left, and Sunil Chopra, the IBM Distinguished Professor of Operations, join forces to bring engineering and management together in the Master of Management and Manufacturing curriculum, a joint-degree program between Northwestern University's McCormick School of Engineering and the Kellogg School. The two MMM co-directors are pictured in the program's new, state-of-the-art Ford Motor Co. Engineering Design Center on the Evanston campus. Cover photo: © Nathan Mandell

©2002 Kellogg School of Management, Northwestern University