of Kellogg benefactor dies
Keith Kellogg II, son of John L. and Helen Kellogg,
died Sept. 16 at his California home. He was 98.
Kellogg was considered an ardent philanthropist
who served as director of his family's foundation,
named for his parents, after his mother died in
1978. It was a $10 million gift to Northwestern
University from this foundation that, in 1979,
provided the naming for the Kellogg School of
Management. At the time, this gift represented
one of the largest of its kind.
Kellogg was the grandson of cereal magnate W.K.
Kellogg, upon whose death in 1950 the John and
Helen Kellogg Foundation was established.
legacy huge in health industry management
By Rebecca Lindell
Few people have
left as large an impact on their field as Kellogg School Professor
Walter James McNerney.
President of the
Blue Cross and Blue Shield Association at age 36, a key architect
of the Medicare and Medicaid programs, an adviser to presidents
and a pioneering advocate of managed care, McNerney died July
29 at 80.
As in the world
of healthcare, his influence continues also at Kellogg.
Walt went, he was a presence," recalled Professor Joel
Shalowitz, director of the Kellogg Health
Industry Management Program. "People truly listened to
him. He was a universal figure who helped shape the healthcare
included many students who enrolled in his course on advanced
healthcare policy at Kellogg. His classes were peppered with
first-person tales of his years on the front lines of the
evolving healthcare industry.
a great raconteur and storyteller," said James
Drury, assistant director of the Health Industry Management
Program. "You learned how the levers of power worked in Washington
and in other agencies. He was right in there, persuading people,
getting things done on a monumental scale."
the Kellogg faculty in 1982, after 20 years as president of
Blue Cross and Blue Shield. While at the helm of "the Blues,"
McNerney emerged as a forceful voice in the debate over Medicare.
He was one of the earliest to urge a single-payer system for
older Americans, arguing in congressional hearings that the
nation should assume healthcare costs for the elderly.
as an adviser to President Lyndon Johnson and as chairman
of the Task Force on Medicaid under President Richard M. Nixon.
He oversaw the merger of Blue Cross and Blue Shield in the
late 1970s and was instrumental in adding HMOs and managed
care to the company's menu of offerings.
he retired from Blue Cross and Blue Shield in 1981, McNerney
was offered teaching positions at a number of leading business
schools, according to Health Industry Management Professor
F.X. Hughes. "His choice to come to Northwestern represented
an external acknowledgement of the growing excellence of our
program," Hughes said.
The move to Kellogg
was a return to academia for the education-minded McNerney.
Prior to his stint at Blue Cross and Blue Shield, he founded
the graduate program in healthcare administration at the University
of Michigan. He had also held administrative and faculty positions
at hospitals in Providence, R.I., and Pittsburgh.
at Kellogg, McNerney continued to play an influential role
in the healthcare industry, consulting and serving on a number
of boards, commissions and panels. He also encouraged Kellogg
to broaden its curriculum from hospital management to healthcare,
said Kellogg Professor David
Dranove, who holds a chaired professorship named in McNerney's
"He was instrumental
in changing our thinking about what we could do as a business
school," Dranove said.
Though a stroke
in 1996 reduced McNerney's role at Kellogg, McNerney remained
active, traveling to Antarctica and the Amazon with his wife,
Shirley. His management style also remained an inspiration
within the Health Industry Management Department, according
there's a tough problem to be solved, I often ask myself how
Walt would have addressed it," Shalowitz said. "That's probably
the best legacy someone can leave - a way of thinking about
things and approaching issues."