||© Nathan Mandell
Cassandra Pulley ' 76
leadership demands social responsibility, say Kellogg experts
by Ed Finkel
that pay attention to the "triple bottom line" of financial,
social and environmental outcomes come out ahead in all three
areas, said panelists at the Kellogg School's Innovating
Social Change Conference, held Oct. 5 at the James L.
All sectors, organizations
and individuals have a social responsibility that flows from
individual values and personal integrity, said Cassandra Pulley
'76, vice president of corporate responsibility for Sara Lee
Corp. and president of the Sara Lee Foundation.
begins with the individual," Pulley said "No code of conduct
... will ensure that people do the right thing."
that it is difficult to think about social responsibility
during trying economic times because "a social investment
is a long-term outcome," she said. But "short-term focus is
part of what's wrong with corporate America right now."
Paul Dolan, partner
with the Mendocino Wine Co., presented his longer-term focus
as the morning keynote speaker. Dolan discovered he could
produce a better-tasting wine without using chemicals - a
process that is also environmentally friendlier.
"We can't treat
the Earth as our superstore or the forests as our lumber yard."
Experts on a panel
titled "Does Responsibility Lead to Profitability?" discussed
how they had become more socially aware.
senior program manager for global care initiatives at Abbott
Laboratories, travels throughout Africa to assist children
orphaned by HIV/AIDS. He believes such initiatives, and the
opportunities for employees to participate in them, help the
company's recruiting and retention efforts. "People want to
know the company they're working for is doing the right thing,"
the first publicly traded company to provide health insurance
to part-time workers, said Sue Mecklenberg, vice president
of business practices and corporate social responsibility
at the coffee retailer. As a result, her firm has enjoyed
less employee turnover, lower training costs and greater morale,
must provide incentives to make corporate social responsibility
a priority, said Joyce LaValle, senior vice president of human
services for Interface Flooring Systems. "Now, we're more
oriented toward cost-cutting," she said. "We don't count the