Boudos '02 (TMP)
Profile: Martha Boudos '02 (TMP)
marketing manager to CFO, Kellogg TMP alum proves her leadership
Morningstar needed a new chief financial officer, Martha Boudos
'02 went looking for one. As vice president of human resources,
her job was to identify a qualified financial expert who could
lead the growing Chicago-based investment research firm.
satisfied with the candidates they had interviewed, CEO Joe
Mansueto considered filling the position with an internal
staff member, and so Boudos went from interviewer to interviewee.
Hired as CFO, Boudos would have direct responsibility for
finance, accounting, legal and human resources, and she would
play a pivotal role in getting the company ready for an initial
who spent eight years as marketing manager and a year as human
resources Vice President, credits her company's culture for
opening the door to career advancement.
"Joe is open-minded about what qualifies someone
to do a job. Lots of people here started in one area and have
gone on to do something very different."
a graduate of The Managers' Program (TMP), the Kellogg School's
part-time curriculum, is quick to point out the link between
various business functions. With 65 people reporting to her,
Boudos felt her marketing role required as much management
expertise as it did marketing strategy. This prepared her
well for her human resources stint. "Management experience
is very important in human resources," she says. "When
I became head of that area, we had very valuable technical
expertise in the department, but who better for managing HR
than someone who's lived the other side of it? Similarly,
my job as CFO is not actually to do the accounting; it's to
know what it takes to make money, to understand the business
from a numbers point of view to help grow the value of the
CFO, Boudos successfully prepared the company for its IPO,
which in May raised $140 million for Morningstar. And her
marketing background proved enormously helpful as the firm
worked to present its story to the public.
IPO is partly a marketing exercise. An important challenge
we faced was helping people understand all we do and how we
make money," says Boudos. "Often, someone knows
only one part of Morningstar. They aren't aware of the three
segments that we serve [individuals, financial advisers and
institutions] and what our capabilities are around the world."
attributes much of her success to keeping an open mind and
looking at business from a multidisciplinary point of view.
"You never know where life will take you," says
the Kellogg grad, who spent three years as an asset management
analyst for The Boston Company before joining Morningstar.
first eight years with Morningstar found her taking on various
marketing product development roles, serving as a key contributor
to the creation of Morningstar.com, the company's first
Web site. In 1997, while marketing manager of this online
business, she enrolled in the Kellogg School's part-time program.
"I thought it was time to broaden my horizons and continue
learning," Boudos explains.
of the Kellogg programs have unique advantages," she
says. "TMP's advantage was all the interplay between
work and school. What we learned in the classroom was immediately
relevant at the office the next day."
example Boudos recalls involves the discussion of silicon
chip manufacturing and related technical challenges. The class
was able to deepen its understanding of the matter because
a classmate's employer was facing very similar hurdles.
says she uses her Kellogg School knowledge each day. "The
program definitely made an impact on my career." In fact,
when she graduated from Kellogg four-and-a-half years after
enrolling, she had been promoted to CFO of Morningstar.
she intends to keep helping Morningstar make the transition
from a private to a public company, and play an ongoing role
in ensuring the firm achieves its mission of helping investors
around the world.
have always been a variety of interesting challenges to tackle
at Morningstar," she says. "I see no signs of that
coming to an end any time soon."