Kellogg World Alumni Magazine Winter 2005Kellogg School of Management
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  Kellogg on Strategy

Faculty Bookshelf: Kellogg on Strategy

New Kellogg on Strategy for Practitioners

Kellogg School Professor David Dranove has cut to the chase to offer valuable, practical strategic insights in his new book, Kellogg on Strategy: Concepts, Tools and Frameworks for Practitioners (Wiley & Sons). Co-authored with Professor Sonia Marciano of the Harvard Business School, this new text is yet another addition to the growing library of Kellogg publications intended to provide readers with leadership tools that achieve results.

Rather than rehashing strategy fundamentals, Dranove and Marciano show how to choose the proper course for a given business and apply it correctly. The book is designed to help readers assess their current competitive situation and then develop and hone the ideal strategy to secure desired business objectives. The authors emphasize that individual businesses are often unique, presenting special challenges that demand idiosyncratic strategy, rather than a strategic template that may prove serviceable for one venture but totally inappropriate for another.

Dranove, the Walter J. McNerney Distinguished Professor of Health Industry Management, notes that Kellogg on Strategy offers readers a four-step process for strategic analysis to help determine whether a business should expand, cut back, venture into new markets or become an industry leader. Filled with real-world examples drawn from industries as varied as healthcare to sports to high tech, the book showcases its authors' theories and promises to take the reader on a journey from analyzing strategic positioning through learning how to maintain competitive advantage once it is gained.

Recognizing the existence of other strategy texts, Dranove and Marciano take the unusual, and helpful, step of placing their book into context in their introduction that includes a section titled "Fitting Into Your Strategic Library." Most important, though, is the results-oriented spirit of Kellogg on Strategy, as outlined by the authors: "Each chapter contains actionable advice not only for making decisions with greater clarity, but also for communicating the logic of the firm's choices to people inside and outside the organization."

©2002 Kellogg School of Management, Northwestern University