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Faculty
Bookshelf: Kellogg on Strategy
New
Kellogg on Strategy for Practitioners
Kellogg
School Professor David
Dranove has cut to the chase to offer valuable, practical
strategic insights in his new book, Kellogg on Strategy:
Concepts, Tools and Frameworks for Practitioners (Wiley
& Sons). Co-authored with Professor Sonia Marciano of the
Harvard Business School, this new text is yet another addition
to the growing library of Kellogg publications intended to
provide readers with leadership tools that achieve results.
Rather than rehashing
strategy fundamentals, Dranove and Marciano show how to choose
the proper course for a given business and apply it correctly.
The book is designed to help readers assess their current
competitive situation and then develop and hone the ideal
strategy to secure desired business objectives. The authors
emphasize that individual businesses are often unique, presenting
special challenges that demand idiosyncratic strategy, rather
than a strategic template that may prove serviceable for one
venture but totally inappropriate for another.
Dranove,
the Walter J. McNerney Distinguished Professor of Health Industry
Management, notes that Kellogg on Strategy offers readers
a four-step process for strategic analysis to help determine
whether a business should expand, cut back, venture into new
markets or become an industry leader. Filled with real-world
examples drawn from industries as varied as healthcare to
sports to high tech, the book showcases its authors' theories
and promises to take the reader on a journey from analyzing
strategic positioning through learning how to maintain competitive
advantage once it is gained.
Recognizing the
existence of other strategy texts, Dranove and Marciano take
the unusual, and helpful, step of placing their book into
context in their introduction that includes a section titled
"Fitting Into Your Strategic Library." Most important, though,
is the results-oriented spirit of Kellogg on Strategy,
as outlined by the authors: "Each chapter contains actionable
advice not only for making decisions with greater clarity,
but also for communicating the logic of the firm's choices
to people inside and outside the organization." |
