Kellogg World Alumni Magazine, Summer 2004Kellogg School of Management
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Chicago

Fellow Alumni,

The Kellogg Alumni Club of Chicago has been quite active during the spring, with many events held for alumni in Chicago and its western suburbs! This couldn't have been accomplished without such a strong board and group of volunteers. Thank you!

Below are highlights of the events we've held over the past couple of months, as well as a list of upcoming events. I encourage you to visit our Web site, kelloggalumni.northwestern.edu/clubs/kacc, to see what we've been up to, as well as what's planned for the coming months.

The club's spring roster included a variety of social and educational events, from a Kane County Cougars game to seminars on networking as a way to career success. Club members kept ties to their alma mater strong as they participated in Kellogg Cares, a daylong community service event in Evanston, and attended the Nancy L. Schwartz Memorial Lecture, given this year by Princeton Professor Daniel Kahneman. Club members also continued their involvement in a book club, reading Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Kellogg School Professor Philip Kotler and Fernando Trias de Bes.

Upcoming events:

Art Institute of Chicago's Evening Associates ProgramSeurat ExibitJuly 16

The Kellogg Alumni Club of Chicago is supporting the Art Institute of Chicago's Evening Associates program on July 16. Held to coincide with one of the Art Institute's blockbuster exhibitions, the works of Seurat, this event will take place after museum hours, allowing free access to the Institute, including the Seurat exhibit. Final event details, including time and price, to be announced.

Tickets will be limited and available for direct purchase at the Art Institute or through Ticketmaster. If they haven't sold to capacity by the evening of the event, tickets will be available at the door, but expect to pay more if you wait until that evening.

Accomplishing Market Channel Change: Paths and PitfallsAug. 12

Changing the routes a company takes to get its products or services to market is difficult, at best, and impossible, at worst. Any suggested change is usually met with a cascade of anecdotal evidence indicating the proposed move will result in disaster. Fear, bordering on acute paranoia, about channel conflict, may put the company into a catatonic state, resulting in the triumph of the status quo. But change is often necessary or, at least, well advised, especially as new technologies permit more efficient distribution and marketing. This presentation by Kellogg School Professor Louis W. Stern will suggest ways in which to accomplish channel change without the normally antagonistic push-back from those directly affected.

Ravinia Event featuring The CorrsAug. 19

The club will have an area for Kellogg in the lawn seating so alums can group together. Participants are to bring their own picnic or purchase food and drink at the festival. Come out and join yourfellow Kellogg alumni and families for some awesome Irish rock!

Developing Your Personal Strategy WorkshopMay 8

Using a combination of group coaching, active learning, assessment and introspection, this workshop allows participants to delve more completely into how they can leverage innate talents, passions and values to create the career they want. Various models will be used to guide participants in clarifying what they want to do and contribute, identifying and evaluating career options and developing a career roadmap. The program will be presented by experienced executive coaches and career management consultants Linda Balkin and Sandy Mitsch.

As the Kellogg Alumni Club of Chicago continues to grow, we continue to look for strong alumni volunteers who will grow with us. If you are interested in volunteering, please contact John Tomaszewski at Jtomaszewski1998@kellogg.northwestern.edu.

©2002 Kellogg School of Management, Northwestern University