“The books, like the course, reflect
the unique collaborative environment at Kellogg,” says
Gulati, who like his co-authors is an expert in assessing
technology’s role as a driver in today’s global
The Kellogg Tech Venture Team produced an
array of technology white papers and research. The students
researched the impact of new technologies on a range of industries,
with the course culminating in a field trip to Silicon Valley
to meet representatives of companies at the frontier of various
technology sectors. The team initially published a CD-ROM
of all their findings, then, because the feedback was so positive,
decided to select the best essays for inclusion in this print
Tech Venture analyzes “how technology
has changed the way in which business is created, organized,
financed, and sustained,” says Gulati. Key to an evaluation
of the new business models is their ability to generate profits
In Kellogg on Innovation and Technology,
the Tech Venture Team of 2001 explores the emerging frontier
of high technology with the goal of helping managers understand
the impact of technological innovations on business. It includes
insights gained from extensive research visits to Silicon
The book is organized into three sections.
“Enabling Technologies and Infrastructure” addresses
wireless and optical networking, as well as challenges in
semiconductor development. “Business Models and Markets”
explores selected industries and emerging markets. “Emerging
Technologies” examines futuristic technologies and nascent
markets. A review of a chapter from each section serves to
illustrate the scope of subjects covered in the text.
The Future of Semiconductor Technology
In 1965, Gordon Moore, a semiconductor
engineer, made what has now become a famous pronouncement
known as Moore’s Law. Moore predicted that the cost
of computing will be cut in half every 18 months, stressing
the essential role of miniaturization in this process. Although
Moore’s law has prevailed for 35 years, this chapter
raises questions about its future. Through analyses and case
studies the text considers the physical limits of semiconductors
and the materials comprising them.
While innovation has continued to keep Moore’s
Law in effect, the costs of this innovation are mounting.
For instance, the latest Intel fabrication lab will require
The value of wireless applications, suggests this chapter,
will soon depend more on customer needs and less on technological
constraints. In this relatively nascent market, wireless technology
can add value over that of the desktop by facilitating real-time
interaction and providing local information. Wireless can
provide vertical applications, which are customized solutions
for a particular industry, as well as horizontal applications,
which include knowledge applications, communication, and m-commerce.
While the authors point out that the “hockey-stick”
growth curve some industry watchers predicted a few years
ago has yet to materialize, they contend that this technology
will continue to play a valuable role for consumers and corporations.
Recent Trends in Nanotechnology
This chapter considers the business implications and opportunities
surrounding nanotechnology, an emerging manufacturing technology,
which designs and produces devices made from atoms. The field
is an amalgam of such disciplines as computer science, physics,
chemistry, and biology. Despite widespread skepticism about
the potential of this breakthrough technology, say the authors
of this chapter, it has produced evidence of its ability to
manipulate individual molecules and atoms to form microscopic
systems, some of which hold promise for fields as disparate
as plastics, communications and medicine. The two major challenges
nanotechnology faces are its ability to manipulate atoms in
the right place and to limit manufacturing costs.
Kellogg on Innovation and Technology
offers many frameworks and a historical context for its subject.
The text’s focus on the business value of technologies
suggests ways that may help reduce the volatility that has
characterized technology industries.