leaders for careers that are successful and significant, the
Kellogg School believes that community values enable its alumni
to use their talents to transform the world
is tricky, and not only because achieving it demands talent,
discipline, opportunity and often a little luck.
is tricky to define success precisely: Metrics to identify
a successful parent will not be the same as those to assess
a great CEO. Nevertheless, we might call it "masterful execution"
that results in a good outcome, as well as in status or recognition.
Yet the concept remains tricky because we can be fooled into
thinking that success is the completion of our travels, rather
than the beginning of a more profound journey that leads to
something greater — significance.
fact, in careless hands success even creates a sort of prison
where we cannot break free of our own ego, where we are chained
to our own small desires, comforts and concerns. In this way,
success, by feeding the ego, leaves us isolated from our better
nature, even as it elevates us to positions of authority where,
with wisdom and compassion, we could effect meaningful change.
The material rewards that accompany success, while in themselves
perhaps deserved, may divert us until we are oblivious to
when understood properly, is the necessary foundation for
significance, and significance involves making a difference
through action that takes us beyond the limits of ourselves
to contribute to the greater good. If success requires gathering
resources inward to one spot (i.e. the individual),
significance involves a distribution of a person's gifts outward
into the world.
At the Kellogg
School, we prepare our students to achieve both success and
significance. The two are not mutually exclusive; indeed,
you cannot hope to make a real impact without first gaining
professional stature. This is why our goal is to ensure that
Kellogg is not only the best business school in the world,
but also the best business school for the world.
addition to boasting a broadly excellent curriculum, we offer
students majors like Social EnterprisE
(SEEK), designed to create global leaders who manage diverse
stakeholder groups in the service of positive social development.
student culture challenges people to be co-creators of their
academic experience, inside and outside the classroom. To
that end, Kellogg students participate in a rich variety of
extracurricular activities, including clubs and conferences.
They also engage the community through organizations like
with a Heart, the umbrella group for various service programs
at the school. Hundreds of students are also involved in the
nationally recognized Social
Impact Club, whose mission is to support and inspire
Kellogg students to apply their management skills in the nonprofit,
public and private sectors.
students also demonstrate a keen interest in environmental
sustainability, with clubs and events to educate and enlighten
others about this subject. And with efforts like the Global
Health Initiative, Kellogg students, faculty and
staff are making extraordinary differences by developing innovative
solutions to global health concerns and extending the reach
of new healthcare technologies. Teams from Kellogg and Northwestern,
with the support of a four-year grant from the Bill and Melinda
Gates Foundation, are currently fighting HIV/AIDS in Africa.
are just a few of the efforts that demonstrate our desire
to provide the experiential learning opportunities that hone
our students' skills while also broadening their perspectives
about the responsibilities that face global leaders. In other
words, at Kellogg the tools of success merge with a culture
of caring that reinforces the importance of service to
others. This model is one I personally endorse.
also believe in four stages of life: study, success, significance and sacrifice.
Each lasts about 25 years and follows logically from the other.
in life is the time of study, preparing oneself for future
service by accumulating the education that will enable the
next stage — success. In this second part of life, the
person turns the lessons of youth into action and a livelihood
that supports one's family and society.
here comes significance, where one leverages resources gained
through a successful career so that these can create broader
social benefit. The person seeks more meaningful ways to contribute
to the community. This stage is marked by a transition from
a materialist focus to a more spiritual one.
final stage of life, sacrifice, features a deeper move into
contemplation, shaking off conventional attachments in favor
of cultivating a path that produces wisdom.
these stages one sees a gradual diminution of the self, replaced
by a desire to pay more attention to the needs of others.
Personal freedom comes when we move away from exclusive concern
with ourselves and regard others as worthy of our talents
the profiles that follow, you will meet some Kellogg School
graduates who are pursuing this path. They have cultivated
their leadership skills to achieve professional success, but
they also have gone further, reaching out to help others.
Their efforts to make a difference take various forms. What
is similar in each person is a desire to solve problems and
make the world a better place.
wealth of one who gives is undiminished. When leaders
concentrate their efforts outside themselves, to benefit society,
this is when they fulfill their purpose and reap their true