scout seeks team players
Jeff Luhnow's Kellogg School tenure in the early 1990s,
he lived so close to Wrigley Field he could hear the crack
of the bat and the crowd's roar. Now, living his dream, he's
vice president of player procurement for Chicago Cubs archrival
St. Louis Cardinals.
is more exciting than finding a player you think has a chance
to be a big leaguer some day?" asks Spanish-speaking
Luhnow '94, who oversees amateur scouting domestically and
in Puerto Rico, international scouting and player development. He's also re-established a Cardinals baseball academy in the
New York City youth shaped the Mexico City native's perspective.
"Most young men who play baseball in Latin American countries
come from lower-income families. I played little league ...
with many poor kids, so I have an appreciation for them and
an understanding of their background."
majored in finance and engineering at the University of Pennsylvania.
After three years with Gore Fabrics in Delaware, he chose
Kellogg for a business education emphasizing teamwork. That
decision serves him well, he says, noting the quantitative
skills he uses with the Cardinals to evaluate and predict
performance. Prior to his current role, Luhnow founded a technology
and software company, and acted as general manager and vice
president of marketing for Petstore.com and as a consultant
at McKinsey & Co.